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How to Make a Professional Website Why Go Pro? - needed to succeed in online commerce - garner trust in the market-space - become the authority for your topic - more people = help more = more resources What I Don't Mean By Pro - super-duper programming gurus not needed - look good, but not super-awesome - avoid the 1997 animated GIF website Clarity of Content - tell visitors what it's about - avoid all instances of confusion - text & images need to be relevant The First Thing They See - the logo should make sense - the headline should tell the story - consider a subheadline for details Be Careful with Your Text - be concise - be clear and summarize - use headings - use bulleted lists Navigation is Key - allow your visitors to move around - easy = happy; complex = gone - multiple specific pages - not just one big page - a sitemap is a must - links have to work Templates Are Awesome - ready-made templates can save time - there are plenty freebies available - there as some really nice paid-ones, too - structure is usually tried & true Go Forth and Be Professional - aim for professional - know that bootstrapped is still okay - I suggest Wordpress - free themes to get started - you can't break anything Here are the resources I use: http://www.sidewages.com/resources/
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