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HOORAY! YOU MADE IT TO TODAY’S SOCIAL RECRUITING PRO TIPS WEBINAR. WE’LL GET STARTED AT 2 PM EST/11 AM PST.
UNLEASHED:Taking advantage of mobile opportunities in recruiting
With Jessica Miller-Merrell @jmillermerrell
The world’s talent at your fingertips
HOLD ME ACCOUNTABLE TO THIS:
Learn how to source through mobile apps like Dice Recruiter
Adapt your communications for on-the-go candidates
Set up your careers site for mobile success
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The world’s talent at your fingertips
TECH PROS WILL BE ON THE MOVE
37% OF TECH PROS EXPECT TO CHANGE EMPLOYERS THIS YEAR
Source: 2015 Dice Tech Salary Survey
The world’s talent at your fingertips
THERE’S A MOBILE DISCONNECT BETWEEN JOB SEEKERS AND RECRUITERS
Despite the 43% of job seekers using mobile in their job search, 59% of recruiters currently invest nothing in mobile career sites. Recruiters who use mobile are
seeing benefits of improved time-to-hire (14%) and quality of candidates (13%).
SEEKERS USING MOBILE
LACKING MOBILE SUPPORT
Source: Jobvite’s Social Recruiting Survey, August 2014
SMART MOBILE STARTS WITH UNDERSTANDING YOUR TARGET CANDIDATE.
The world’s talent at your fingertips
WHERE TO BEGIN
The world’s talent at your fingertips
HR TECH HYPE
HR TECHNOLOGY HYPE CYCLE Source: Blogging4Jobs
VISIBILITY
TIME
PEAK OF INFLATED EXPECTATIONS
INTERACTIVE STRATEGISTS LIVE HERE
PLATEAU OF PRODUCTIVITY
SLOPE OF ENLIGHTENMENT
TROUGH OF DISILLUSIONMENTTECHNOLOGY TRIGGER
The world’s talent at your fingertips
CONSUMER MOBILE TRENDS
MAKE AND RECEIVE 164.5 PHONE CALLS
USE 644 VOICE MINUTES
SEND AND RECEIVE 144.1 TEXT MESSAGES
MOBILE USERS PER MONTH
The world’s talent at your fingertips
CONSUMER MOBILE TRENDS
FEATURE PHONE VERSUS SMART PHONE
FEATURE PHONE SMART PHONEUSA CHINA USA CHINA
Source: Nielson 2013 Mobile Report http://b4j.co/mobile-consumer-2013
55%38%
37%34%
21%14%
19%19%
28%29%
48%34%
18%
52%
66%
73%
64%63%
45%51%
75%
82%
57%
74%
Ages 45–64
Male
Female
Ages 16–24
Ages 25–34
Ages 35–44
The world’s talent at your fingertips
HOW WE’RE SOCIAL
Social sourcing allows us to identify candidates based on a social footprint
73% of adults use social media
42% of users use two or more sites
The world’s talent at your fingertips
WHAT RECRUITING ACTIVITIES DO YOU CONSIDER MOBILE ONES?
SOCIAL MEDIA JOB APPLICATION INTERVIEWS
SOURCING ONBOARDING APPLY
The world’s talent at your fingertips
ADOPTION IN HR AND RECRUITING
CONSUMER VS. HR TECHNOLOGY ADOPTION CURVE Source: Symbolist 2013
INNOVATORS
EARLY MAJORITY
EARLY ADOPTORS
LATE MAJORITY
LAGGARDS
HR TECHNOLOGY ADOPTION
2.5%1%
13.5%1%
34%20%
34%30%
16%40%
The world’s talent at your fingertips
MOBILE FOR HR AND RECRUITING
Access
Flexibility
Now
Experience
The world’s talent at your fingertips
CATEGORIES OF MOBILE
SOCIAL SOURCING SITE SUPPORTING
The world’s talent at your fingertips
TYPES OF MOBILE
SOCIAL MOBILE OPTIMIZED CAREER SITE
MOBILE APP MOBILE RESOURCES
VIDEO MOBILE APPLY SOURCING
The world’s talent at your fingertips
WHERE ARE YOU IN YOUR MOBILE STRATEGY FOR RECRUITING?
RESEARCHING JUST LAUNCHED EXPERIENCED 1–2 YEARS
OLD HAT 2+ YEARS
FACTS ABOUT MOBILE
The world’s talent at your fingertips
13% of employers have a mobile version of their career site
68% of job seekers use mobile once a week
Potential Park’s 2013 Mobile Report http://b4j.co/mobile-2o13
The world’s talent at your fingertips
SOCIAL IS MOBILE
DESKTOP VS. MOBILE
Screen renders automatically to viewer’s device
Encourages viewing job search
Mobile apply
The world’s talent at your fingertips
The world’s talent at your fingertips
SITE VS. APP
Apps are long-term recruiting strategy
Should be available on iTunes, Blackberry and Android to reach widest market
List of 25 companies with mobile recruiting apps http://b4j.co/25-mobile
The world’s talent at your fingertips
INCREASES RECRUITER PRODUCTIVITY
TRUE MOBILE RECRUITMENT
NO LONGER TIED TO THE DESK
MOBILE FORRECRUITER EXPERIENCE
The world’s talent at your fingertips
MOBILE FOR RECRUITERS
SOURCING MANAGING PROFILES
ENGAGEMENT
Tuesday is the most popular day for mobile job search
Before and after work hours are peak mobile job search times
The world’s talent at your fingertips
MOBILE RECRUITING IS WHERE IT’S APP
RECRUITERS SHOULD HAVE THE SAME CAPABILITIES AS CANDIDATES
The world’s talent at your fingertips
SEARCH FOR TECH TALENT. See social profiles of our 11 million Open Web candidates.
STAY ORGANIZED. Save profiles of top candidates to folders and save your searches.
ENGAGE IN REAL TIME. Quickly contact candidates via phone, email, Twitter, Facebook and more.
Recent Searches
Find a candidate
Recent Searches
Search Candidates
Location (ex. San Francisco, CA)
Keywords (ex. Java Developer)
Profile
Connect
Paula MyoJava InvestigatorWest Oxnard Village, CA
Paula MyoJava InvestigatorWest Oxnard Village, CA
Specialties: Integration, Middleware, Java, J2EE, ALSB(2.1)/OSB(11g), Weblogic Integration (8.1, 9.2), Weblogic Server (8.1, 9.x, 10.x, 11g, 12c), Oracle SOA Suite 11gExtensive experience providing 24/7 on-call support. I enjoy investigation and researching production issues to get at the root cause.
Profile
The Dice Recruiter app requires an Open Web account. To request a free demo visit dice.com/openweb.
The world’s talent at your fingertips
GETTING STARTED
ASK RECENT HIRES AND CANDIDATES WHAT THEY WANT
PRIORITIZE YOUR STRATEGY
USE THE ‘P’ WORD, PILOT A PROGRAM
The world’s talent at your fingertips
MOBILE TAKEAWAYS
Focus on mobile experience
HR Technology historically follows Consumer trends
Pilot programs & small wins
Small changes can make big impact to your strategy
The world’s talent at your fingertips
ABOUT JESSICA
JESSICA MILLER-MERRELL SourcesAberdeen 2012 Big Data Report http://b4j.co/big-data-aberdeen
Nielson 2013 Mobile Report 1 http://b4j.co/mobile-consumer-2013
Pew Research Social Media Report 2013http://b4j.co/pew-some-2013
Glassdoor’s Mobile Job Search Report 2013 http://b4j.co/mobile-jobs-gd
25 Companies with Mobile Appshttp://b4j.co/25-mobile
Potential Park’s 2013 Mobile Report http://b4j.co/mobile-2o13
www.blogging4jobs.com
@jmillermerrell
(405) 293-2564
The world’s talent at your fingertips
JOIN THE OPEN WEB COMMUNITY
Learn more at dice.com/openweb
The world’s talent at your fingertips
NOW IT’S YOUR TURN. QUESTIONS?