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Humanize Your Brand Jessica Ann CEO + Creative Director Jessica Ann Media

How to Humanize Your Brand

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Page 1: How to Humanize Your Brand

Humanize Your BrandJessica Ann

CEO + Creative Director Jessica Ann Media

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at least somebody still likes newspapers

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Today’s reality.

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YOUR story matters.

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#1: Human content is YOUR story.

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Idaho Organic Farm “Freaks of the Garden”

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#2: Benefits of Human Content.

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Benefit #1: Builds rapport with your customers.

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Benefit #2: Resonates more than traditional advertising.

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Benefit #3: It’s informative, entertaining and effective

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Benefit #4: The best salesperson for your products and services is YOU.

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#3: Your customers are looking for YOU online.

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Potential customers are searching for your products and services

RIGHT NOW.

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“Natural, human conversation is the true nature of commerce.”

– The Cluetrain M anifesto

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Create content that will grab your customers attention.

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COST $$$

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By 2020, Millennials will total more than $1.4 trillion spending power.

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1. Human content IS your story.

2. Benefits of Human Content:• Builds rapport • Resonates

• It’s informative, entertaining and effective • The best salesperson is YOU.

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Your customers are looking for you online.