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What you need to know to developing and evolving the Internet Department at your dealership. We are going to review 4 different Internet Departments that went from 20-30 units online to over 100, 150 and even 210 units per month online and onto the covers of AutoSuccess Magazine, Digital Dealer Magazine And Auto Dealer Monthly Magazine! -We will dive into the Dealer Synergy's Award Winning Process and "4 P" Philosophy -Show you the proper way to "set-up" a brand new department, fix a broken department, or evolve a successful department the next level -Explain to you the power of the Internet Sales 20 Group Composite & "Synergy" -And more...
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- The Power of “Synergy” - The Value of an Internet Sales 20 Group - The Reality of a 20 Group Composite - The “4P” Philosophy - The Tactical Strategy - Point of Diminishing Return… - How to Conquest (CRUSH) Your Competition with Surgical Precision & Veracity
How to Grow Your Internet Department
Syn-er-gy (noun) Synergy is defined as: Two or more agents that come together are greater than their individual effect
Interdependence, a Better Way, a Higher Way
Benchmark Composite
The 4P Philosophy
An Internet Department is made or broken, maximized or underutilized in 4 key areas
The 4 P’s
PRODUCTS
PEOPLE
PROCESS
PROMOTIONS
An Internet Department is made or broken, maximized or underutilized in 4 key areas
Products (Resources)
• CRM / ILM • Website • Call Monitoring Tool • Inventory Pricing Tool • Telephones, cell phones, head sets • Templates, Scripts, Word Tracks,
Objections / Rebuttals • Hardware
• Computers, Ipads, Laptops etc… • Video Production Equipment • Video / Digital Cameras
People
• Assessments of current Staff • Profiling, Recruiting, Screening
Interviewing, Hiring • Job Descriptions • Pay Plans: Salary, Commissions, Bonuses,
Incentives etc… • Schedules • Goal Planning, Projecting, Forecasting • Training, Training, Training • Personnel Development • Motivation, Inspiration, Leadership • Tracking / Accountability • Coaching, Mentoring • Support
Process
• Outbound / Inbound Phone Call Process • Outbound / Inbound Email Process • Follow up Process • Engagement Process • How To PROPERLY Qualify a Prospect &
Identify wants, wishes, expectations • *** How to EXCEED expectations with a Value
Package Proposition (Why Buy From Us) • Objections / Rebuttals • How to Handle PRICE, Availability, Credit,
No Phone #, “Email ONLY”, Difficult People etc… How to Handle ALL “What Ifs”
• Reviews / Testimonials • Tracking, Reporting, • ** Management is a whole other Power Point
Promotions • How to DOMINATE “Googleopoly” • Onsite / Off Sites SEO • Video Search Engine Optimization • Video Pre-Roll • Social Media & Social Search Engine Optimization • Reputation Management & Reputation
Optimization • Focus Sites / Micro Sites • Pay Per Click (SEM) • Retargeting • Cross Promotional Marketing • OEM Leads • 3rd Party Leads • Online Classifieds • EZ Referrals
TACTICAL STRATEGY
How to DOMINATE THE COMPETITION
Point of
diminishing
return
ExpAND Your pma or
start to conquest
Thank You
Sean V. Bradley
