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Use Facebook and social media the smart user centric way.
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THE SMART WAY TO GET
RAVING FANS
Mathieu van Steenberge10/06/2010
90% have trust in recommendations from people they know!
Source: Nielsen Trust In Advertising Global Report July09
You need to make a Facebook Fan Page for your business.
Now!
Source: Latimes.com
Source: Standaard.be
Source: Standaard.be
Source: DeMorgen.be
Only make a Fan Page when you
believe that what you are doing will make a difference.
And you have a plan.
The plan is called customer centricity
Be genuinely interested
Manage expectations
Walk in your customers
shoes.
Track every contact
Analyse customer problems instead of
desires.
And you need time.
Lots of time
Ready?
People talk.
3 reasons people talk
YOU give them a REASON to talk about you!
People talk even more on Facebook.
Case: pizzastuntCase: Pizzastunt
Case: Pizzastunt
• 1000 pizzas in Mechelen• 4000 unique visitors on www.pizzastunt.be• 98% loved the concept/idea • 72% were new customers that never used JE • 90% will use JE in the future • 55% talked about Just-Eat to more than 4
people/friends• 92% recommended JE to his friends
Streets that ordered
Want free consultancy?
Claim your free brainstorm session.
www.sals-vansteenberge.be