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Brian FravelVP, Marketing
@veeloinc@fravelb
Agenda
• Learning and the brain
• Kick-off best practices
• After the kick-off
Learning Basics Catch, Code and Remember
Attention Encoding StorageBuilds up with
studying and use
RetrievalHow easy it comes
to mind
Memory Strength
Humans Learn Best By
Practice Repetition Reinforcement
Event Training Alone Doesn’t Work
SkillLevel
Time
Motivation!
Event
What Does Work:Short, just-in-time, in-demand, in-context
SkillLevel
Time
Event
Implications For Your Kick-off
• You need a holistic plan
– Ideally a year long plan
• Learning starts before the event
• You aren’t done after the event
• Do you have the tools and processes to execute on learning post event?
Best Practices
Best Practice #1Shorter is Better
“I have only made this letter longer because I have not had the time to make it shorter.“
– Blaise Pascal
Best Practice #2Make it Fun
The instructional part!!!
Of course the party will be fun ….
Best Practice #3Interactivity
• People forget 90% of
what they've learned
within a week
• Interactive exercises
that engage different
senses boost memory
Best Practice #4Focus
• Don’t try to do deep
dives on every
single product /
business unit
• Stick to the major
strategies / themes
for the year
Best Practice #5Editorial Review
• Consistency
• Brevity
• Focused
• Interactivity
Best Practice #6Post Event Plan
Event
Re
ten
tio
n
AFTER THE KICK-OFF
Reinforce Desired Sales Behavior
• Short and easy to digestRelevant to sales activity
• In-context. Apply and performBoosts retention immensely
• Memory retrieval practiceStrengthen memory with practice and self-checks: Knowledge checks, refreshers, flashcards, light games and more
• 20-50% improvement in sales competency and confidence
• 25% + improvement in sales productivity and effectiveness
• Award winning product design
• Integrates with your existing workflow and technology
About Veelo™
