HOW TO ENHANCE YO

UR

CONTENT MARKETIN

G

STRATEGY

B Y J EF F R E Y L

E E

WHAT IS CONTENT MARKETING?- Incorporates blurbs, images,

and infographics to input knowledge quickly and effectively into a consumer’s mind

- Technique to help increase viewership/engagement

BEST PRACTICES1. Interactive Videos2. Promotions3. Ask questions

INTERACTIVE VIDEOS- Increase engagement with

brand/company- Interactive videos allows for a

company to highlight various aspects of the company in a quick and effective way

- Toyota’s Vision Wall

PROMOTIONS- Movie Trailer like- Make them want more!- Coca-Cola example

ASK QUESTIONS- Use questions to engage and

learn more about the consumer- Use it to attract and maintain

customers-Checking up to see results-Checking up to see if anyone responded to answer