Global APOS Initiatives 1

Guy Kawasaki

How to Enchant People with Social Media

Brought to you by the Dell Tech Page One team

Achieve Likability 1

Zygomatic

major muscle

“Pan Am” smile

Orbicularis

oculi muscle

Make a

Duchenne smile

Accept others

Default

to

“yes”

Achieve

Trustworthiness 2

Trust others

Bake, don’t eat

Agree on something

Perfect 3

Do something DICEE

Deep

Intelligent

Do something DICEE

Do something DICEE

Deep

Complete

Empowering

Elegant

Intelligent

How to Get More

Followers

1. Start Yesterday

2. Segment the Services

Five Ps of

SM

People

Perceptions

Passions

Pinning

Pimping

3. Make a Great Profile

4. Curate and Link

5. Cheat

6. Restrain Yourself

Self-Promotion Good Content

Social Media Posts

7. Add Bling

8. Respond

70 comments

9. Stay Positive or Stay Silent

10. Repeat

Slides design by anafxfz.com

APEthebook.com bit.ly/apecommunity

Global APOS Initiatives 27

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