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Taking smart shortcuts to local growth

How to do business in the UK

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This talk was given to Finnish entrepreneurs in Sept 2014, as part of an event hosted by Finpro and the Finnish British Chamber of Commerce.

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Page 1: How to do business in the UK

Taking smart shortcuts to local growth

Page 2: How to do business in the UK

What’s in store…

Who, What, Why?

Know, Like, Trust

Changing times

Growing Locally

Page 3: How to do business in the UK

Our story…

Who? What? Why?

“Helped us to identify and develop new business opportunities in the UK and localise our Product and Marketing offer. Their market knowledge and strong network of connections shaped our thinking, developed our own partner network and grew our UK presence.” Ville Osterlund, MD. Interquest

Page 4: How to do business in the UK

Lost in (Google) Translation…

Page 5: How to do business in the UK

Finding the familiar fusion

Page 6: How to do business in the UK

Finding common ground for relationships

SISU & Stiff Upper Lip

Customer Experience

Agility & Responsive

Innovation

Page 7: How to do business in the UK

Business is built on relationships

Do they KNOW you?

Do they LIKE you?

Can they

TRUST you?

Can they BUY you?

Page 8: How to do business in the UK

What’s changed?

70% of buying process completed before sales call

Smart Marketing to inform, educate and influence

Page 9: How to do business in the UK

Influential Marketing Content

Page 10: How to do business in the UK

Growing locally…

Page 11: How to do business in the UK

Steps to growing locally…

Go Local

Get Personal

Solve Problems

Share your Stories

Build Community

Page 12: How to do business in the UK

Futurice go local and personal

Page 13: How to do business in the UK

Futurice get personal

We believe software is the backbone of the societies of tomorrow. We believe that in order to have a healthy society, we need software of exceptional quality that solves the right problems.

We believe that the best work is done by happy, motivated people, and it is possible to build a large, successful and sustainable company full of these people.

Page 14: How to do business in the UK

Kiosked solving problems on second website…

Page 15: How to do business in the UK

Zilta share personal stories & solutions

Page 16: How to do business in the UK

Telling their stories

• Futurice – Content Marketing plan for B2B buyers

• Zilta - Awareness and Funding

• InterQuest – Awareness and Community

Page 17: How to do business in the UK

Digia – building a community

Page 18: How to do business in the UK

Steps to growing locally…

Go Local

Get Personal

Solve Problems

Share your Stories

Build Community

Ask for smart shortcuts

Page 19: How to do business in the UK

Take smart shortcuts to local growth