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This talk was given to Finnish entrepreneurs in Sept 2014, as part of an event hosted by Finpro and the Finnish British Chamber of Commerce.
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Taking smart shortcuts to local growth
What’s in store…
Who, What, Why?
Know, Like, Trust
Changing times
Growing Locally
Our story…
Who? What? Why?
“Helped us to identify and develop new business opportunities in the UK and localise our Product and Marketing offer. Their market knowledge and strong network of connections shaped our thinking, developed our own partner network and grew our UK presence.” Ville Osterlund, MD. Interquest
Lost in (Google) Translation…
Finding the familiar fusion
Finding common ground for relationships
SISU & Stiff Upper Lip
Customer Experience
Agility & Responsive
Innovation
Business is built on relationships
Do they KNOW you?
Do they LIKE you?
Can they
TRUST you?
Can they BUY you?
What’s changed?
70% of buying process completed before sales call
Smart Marketing to inform, educate and influence
Influential Marketing Content
Growing locally…
Steps to growing locally…
Go Local
Get Personal
Solve Problems
Share your Stories
Build Community
Futurice go local and personal
Futurice get personal
We believe software is the backbone of the societies of tomorrow. We believe that in order to have a healthy society, we need software of exceptional quality that solves the right problems.
We believe that the best work is done by happy, motivated people, and it is possible to build a large, successful and sustainable company full of these people.
Kiosked solving problems on second website…
Zilta share personal stories & solutions
Telling their stories
• Futurice – Content Marketing plan for B2B buyers
• Zilta - Awareness and Funding
• InterQuest – Awareness and Community
Digia – building a community
Steps to growing locally…
Go Local
Get Personal
Solve Problems
Share your Stories
Build Community
Ask for smart shortcuts
Take smart shortcuts to local growth