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“How To Create An Unfair Advantage On Google
Using Video Search Engine Optimization”
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• Sean V. Bradley
• Founder & CEO,
• Dealer Synergy
• (866) 432-3555
• www.internetsales20group.com
• www.automtoiveinternetsales.com
Google Facts
• ONLY .5% of people go past the 1st Page
• ONLY 20% Of People Will “Click” Pay Per Click Ads
• ORGANIC Optimization is the MOST Powerful Strategy
• Google Prefers VIDEO Content OVER Static Content & Links
• Videos show up in 50% of Google Searches
How To Create An Unfair Advantage On Google Using Video Search Engine Optimizati on
Sean V. Bradley
How To Create An Unfair Advantage On Google Using Video Search Engine Optimizati on
Sean V. Bradley
Understanding the Power
of Video
The average buyer spends 11 hours performing online
research with three hours spent on video on and two
hours doing searches.
More then 3 Billion Google Searches are completed
daily
Videos show up in 50% of Google Searches
Video is 53 time more likely to be selected over static
text link
Video is off place SEO and is ranked more highly then
on site SEO
Better positioning over traditional SEO
More click-thrus than SEM / pay-per-click
Fastest time of propagation (T.O.P.)
results in 3-14 days versus 4-6 months!
VSEO Dominates All Other
Search Strategies
Unique value package proposition
Leverages the “science of communication”
Repurpose the videos from the VSEO strategy to ALL other aspects of
communications, such as websites and email.
VSEO Dominates All Other
Search Strategies
Strategy of constant “uploads”
Search engines have advanced technology, including
speech recognition, facial recognition, and pixel recognition.
Each video must be compelling and relevant, and most
importantly, your video content needs to match your video:
– Subject (header)
– Description/anchor text
– Meta tags
– Category tags
– Keywords
– Links (names)
Video Search Engine
Optimization
There is a misconception that just adding video content to your
website or uploading videos to YouTube is considered video
search engine optimization (VSEO).
There are a lot of companies claiming they have or do VSEO;
unfortunately, that is really not the case.
Video search engine optimization (VSEO) is the management
and distribution of rich media (i.e. videos) across the Internet.
This management includes the creation of the subject,
descriptions, metadata, keywords, and category tags.
What is VSEO?
Subject — Each video needs to have a unique subject line.
Descriptions and anchor text — Each video needs to have a
unique description.
Metadata — You want to make sure that you use the proper
meta tags for your videos.
Category tag — Make sure you are using the right category.
Upload to multiple video search engines ***
Video Search Engine Optimization
Lets Go Live.....
Customer Testimonials
Walk-arounds
Interior Feature Highlights
Special Dealer Events and Sponsorships
Sales Department Videos
Customer Testimonials
How-To Features
Preventative Maintenance Tips
Safety Bulletin Announcements
Warranty Updates
Service Department Videos
Customer testimonials
Target specialty audiences-
independent repair shops
Aftermarket parts for performance
Tire, wheel, maintenance, parts, and
specials
Parts Department Videos
Customer testimonials
Pre-sell backend products and their value
Explain service contracts, ALH Insurances, prepaid maintenance
programs
Finance Department Videos
Discuss credit history
impact on loan rates and
terms
Talk about finance basics
Get Creative
Lots of things happen in a dealership that might be interesting to
consumers.
Ask for ideas from your employees and award a prize for the best ideas
Make your employees the star of the video
Even someone detailing a vehicle can show a customer how to
properly wax a vehicle or keep the interior clean
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