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How to Create an Online Store That Nets $60K+ Annually
What Are The Secrets?
Some Crazy Magic
Idea
$60K+Income
Process Set up business entity Determine what to sell Set up dealer accounts Set up hosting and shopping cart Get a merchant account Publish products Drive traffic Fulfill orders
Business Entity Utah LLC - $70 Utah States Sales Tax License - Free* Federal Tax ID – Free*
*The government doesn't really give away free stuff, but in this case the up front costs are $0.
What to Sell?
Something you like or are interested in:− You'll need to write a lot about it.
Ease of Fulfillment− Don't sell $10 items that cost $50 to ship.
High Return on Time− $100 - $1,000 range− Don't sell scrapbooking eyelets that you
have to hand count.
Product IdeasFind a Niche
Horse tack Educational Products Yacht Parts Testing Equipment Tactical Gear Emergency Safety Products Quilting Supplies
How to Find Suppliers
Find manufacturing associations− NSGA
Look for “Master Distributors” Try this search: “become a dealer”
or “dealer login” Don't buy a drop-ship list!
Hosting/Shopping Cart Hosted Solutions:
− BigCommerce is a good one.− Don't use Shopify.
Shopify doesn't allow sub-categories
WordPress/WooCommerce− Powerful publishing− More control− Requires more technical involvement
Merchant AccountAccept Credit Cards
Discount Rates: normally around 3% PayPal 2.4% flat, no monthly fee
− Michael Hendricks: 480.496.3197 [email protected]
Elavon (Costco business services)− Use with Authorize.net gateway.
Building Your Store
Keyword research – Google AdWords tool Create categories and sub-categories that
will naturally attract traffic Add products and images – SEO friendly Create lots of “Entry Points” for traffic to
your store
Building AuthorityAnd Relevance
Introduce Your Website to the Internet Foundational Links:
− Yelp.com
− Foursquare.com
− Matt Cutts Blog – submit a helpful comment with a link to your site
− HubPages
− Ezine Articles
− Deseret Connect – KSL.com
InternetYour Website
“Introducing” your site to the internet includes creating avenues to your home page and internal pages on your site.
Slingshot Effect Develop Social Media Accounts
− Twitter− LinkedIn− Reddit− Google +− Facebook− YouTube− StumbleUpon
You can get started developingThese even before you have your online store ready.
Diving Deeper
Udemy course coming soon with 20+ hours of contentcovering each of these topics in much greater detail.
Follow me: Twitter @richaned Google Plus: +RichardRobbinsUtah