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This is just a short little presentation on how to create an insight. Its a bit of a black box the whole insight thing. But I think you can train yourself to deliver them
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What are these insights all about
Insight occurs when people recognize relationships or make associations between objects and actions that can help them solve new problems.
Britannica
So it is about recognising relationships
Relationships between ??
DATA
QUANTITATIVE RESEARCH
QUALITATIVE RESEARCH
TRENDS
OBSERVATIONS
NEWS
ARTICLES
Everything you can get your hands on
REPORTS
Insight=
SocialWho they do the
action with
ActionsWhat action /s they
do
MotivationsWhat they think or
feel
One way to do it is through S.A.M.
Start with all the clients data
Then all the agency data
Then mix it from everywhere else
books
internet
TV
Film
Music
experiences
places
faces
travelling
But it is important to become more
insightful
Steps to being more Insightful
1. Ask more thoughtful questions
2. Look beyond the obvious
3. Don’t be afraid to reframe the
problem
You can also train yourself to
be more insightful
Never stop practising
Keep feeding your brain with
information every moment you can
Get it from anywhere
books
internet
TV
Film
Music
experiences
places
faces
travelling
Keep reframing things you see
everyday
Keep connecting different things
you see at anytime
Because practise makes
perfect