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Email marketing is powerful - we need to create something to give away in return for people's email addresses. This is often called a lead magnet, or a freebie. Most people offer PDFs as lead magnets. There's nothing wrong with that - and you can create amazing PDFs. However, it's good to be different. If you offer something other than a PDF, you will stand out. You could record yourself and create an MP3 lead magnet. It's quick and easy to do, as you'll see in this presentation. This is taken from a course called 'Email Marketing for Authors', which is available on Udemy.
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http://forauthors.info
HOW TOCREATE
ANAUDIOLEAD
MAGNET
http://forauthors.info http://thebigbookproject.com
WHY AUDIO?
Mostpeople’s‘To Read’
lists are full!Audio is
different.
http://forauthors.info
• Ideas – things to record• Equipment required• Software you’ll need• How to record & edit audio• Where to host your audio• Using the link
http://thebigbookproject.com
WHAT’S IN THIS PRESENTATION
http://forauthors.info
You reading:– Some ‘How To’ tips
– A chapter from your book
– An ‘interview’ with yourself
– FAQs
– A ‘walking tour’ of a town/place
– A [extended] character bio
WHAT YOU COULD RECORD
http://forauthors.info
EQUIPMENT NEEDED
A microphone
Audio editing software
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ENTRY LEVEL MIC
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MID RANGE MIC – BLUE YETI
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MID RANGE MIC – iRIG HD
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OPTIONAL EXTRA
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SOFTWAREhttp://audacity.sourceforge.net/download/
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• Quiet room, soft furnishings• No AC, air purifiers• Turn off alerts on computers
& smartphones• Sit an extended hands-width away
from the mic• Use a pop filter• Record a few seconds of
silence at beginning & end
AUDIO RECORDING BASICS
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• Keep hydrated
• Eat a green apple
• Relax your neck and shoulders
• Warm up your voice
• Open your mouth before speaking
• Speak clearly,not too quickly
• Speak naturally
HOW TO RECORD
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EDITING AUDIO
Get it rightwhen recording.
No matter how good the software,
‘garbage in = garbage out’
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EDITING AUDIO
Audacity is great
Take out background
noise, amplify, level
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AUDACITY
BASICS
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INSTALL MP3 DECODER
Windows download page: http://lame.buanzo.org/#lamewindl
Mac download page: http://lame.buanzo.org/#lameosxdl
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EFFECT TOOLBARWe’ll be using Amplify,
Noise Removal,& Level
PLAY/RECORD CONTROLS
INPUT/OUTPUTLEVELS
Go to FILE to save your project
and/or export your audio
Once you have a recording, you can select it all to see
how long it is
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START RECORDING
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REMOVE BACKGROUND NOISE
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AMPLIFY
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ADJUST LEVELS
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WHAT TO DO WITH
YOUR NEW
AUDIO FILE
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HOSTING YOUR MP3
WordPressOr
Third party
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UPLOAD TO WORDPRESS
• Click ADD > MEDIA• Upload• Copy the URL• Add it as a PrettyLink
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UPLOAD TO THIRD PARTY
Lots of options, e.g:YourListen; SoundCloud.
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WHAT TO DO WITH THE URL
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MAKE SURE THAT…
You only letpeople download it in return for their
email address
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SIGN UP WITH AN EMAIL PROVIDER
Then put the audio URL in the
first email you send people
ANDon a web form on
your site
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YOU CAN ALSO SIGN PEOPLE UP…On a standalone lead page
or a free page from your email provider
In PDFs/Books – simple link in the front and back
In blog posts, social media posts (make a graphic),
email signature
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YOUR AUDIO LEAD MAGNET…
Should stand out.
Update it every couple of months, with a new lead
magnet.
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ARE YOU AN AUTHOR?
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for
YOU MAY LIKE ‘EMAIL MARKETING FOR
AUTHORS’Get
ahead of the pack!
http://www.forauthors.info/em4a
http://forauthors.info
HERE’S A FREE PDF
www.forauthors.info
Download your copy from