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Building your network for life
Heather TownsendAuthor of ‘The FT Guide To Business Networking’
‘The Go-To Expert’ and co-author of ‘How to make partner and still have a life’
Credibility x (Visibility + Personal
Brand + Social capital)
What are the ingredients for success as a networker?
From chapter 2 of The FT Guide To Business Networking !
Credibility x (Visibility + Personal
Brand + Social capital)
However, the rise of online networking has made your personal brand more important than it was 5-10 years ago
Google (and LinkedIn) have conditioned us to expect that we can find THE expert to help us with our problem
This means that…
It is no longer about the contents of your little black book…
You have to do more than just get your
name out there
It is also not now about kissing enough frogs
It’s getting very difficult now to keep your personal and professional life completely separate
This means you now need to have different skills and think
differently to generate success via your network
Does your personal brand make !you as memorable as a pink car? !!Or are you trying to be all things !To all people and the equivalent !of a silver car?!
Specific: How is your personal brand helping you be more ‘memorable’?
Reputation
Reputation
Repu
tatio
n ReputationInterests
Knowledge
Behaviours
SkillsImage
Values
Beliefs
Drivers
These are internal !to us and not often
visible to the !outside world !
Our values, !beliefs and !
drivers heavily !influence our !
choices around !these !
What makes up your personal brand? This is driven by others’ perceptions of us, and !heavily influenced by !
how we choose to !externally communicate our behaviours, image, !
knowledge, interests and skills!
Reputation
Reputation
Repu
tatio
n Reputation
Knowledge
Skills
How most people turn up
on-line
By only communicating about our skills and professional interests in the on-line world, we struggle to build rapport and engage with prospects, referrers, customers and potential new hires….
But, the online world is the place that many of us via Google and social networking start to build our relationships and find
new jobs and suppliers !
When you think about your networking activities, think FITTER
Who are your networking ‘A-listers’?
A-listers are people who can help you shortcut your way to your !goal – they may be clients, !referrers, highly influential people !
How are you effectively finding, building and maintaining relationships?
Relationships only tend !to truly ‘pay out’ when !they are at these levels !
From chapter 14 of !The FT Guide To !
Business Networking!
How are you keeping visible to the people who matter in your network?
What is your routine to !regularly stay in touch !with the people that !matter to you? !
Award-winning and !best-selling book on !
networking. Now on its 2nd !edition and been translated !into 5 different languages. !
1st edition has over 110 5-star views on Amazon!
Available from Amazon and all good book stores !
To go into more detail, buy your copy of The FT Guide To Business Networking
Get In Touch• [email protected]
• www.linkedin.com/in/heathertownsend
• @heathertowns
• www.joinedupnetworking.com
• www.howtomakepartner.com
• www.venture-now.com
