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How to Build Influence in a World of Competing Ideas, with John Butman

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Page 2: How to Build Influence in a World of Competing Ideas, with John Butman

NOTE:The following represents ten highlights

from the interview by @MoeAbdou, founder & host of 33voices®.

Click to stream audio

Page 3: How to Build Influence in a World of Competing Ideas, with John Butman

John Butman

Advises and collaborates with indi-vidual content experts and leaders of global companies, notfor-profit

institutions, consultancies, and government organizations, helping them shape and express their ideas

and establish idea platforms.

Page 4: How to Build Influence in a World of Competing Ideas, with John Butman

33voices.com/John-Butman

If you’ve got an idea in your head,

share it, live it and articulate it like a catchy headline.

No.1

Page 5: How to Build Influence in a World of Competing Ideas, with John Butman

33voices.com/John-ButmanNo.2

Ideas are not separate from the person who created them.tie your narrative to the core of your idea

and watch it become believable!

Page 6: How to Build Influence in a World of Competing Ideas, with John Butman

33voices.com/John-ButmanNo.3

Want to test a new idea? Try sketching it on a cocktail napkin

and see if people get it. Then try it at a cocktail party.

Page 7: How to Build Influence in a World of Competing Ideas, with John Butman

33voices.com/John-ButmanNo.4

To articulate your idea well,

make it relevant.Why does it matter to you? and what big problem is it solving?

Page 8: How to Build Influence in a World of Competing Ideas, with John Butman

33voices.com/John-ButmanNo.5

Tell me why you’re fascinated with an idea, and my emotions will tug at me to buy in.make your idea a sacred expression.

Page 9: How to Build Influence in a World of Competing Ideas, with John Butman

33voices.com/John-ButmanNo.5

Tell me why you’re fascinated with an idea, and my emotions will tug at me to buy in.make your idea a sacred expression.

33voicesJohn Butman - Sacred expression

Page 10: How to Build Influence in a World of Competing Ideas, with John Butman

33voices.com/John-ButmanNo.6

Smart idea entrepreneurs focus on gaining influence within a niched disincline,

not with a mass audiencewhat is it that only you can do?

Page 11: How to Build Influence in a World of Competing Ideas, with John Butman

33voices.com/John-ButmanNo.7

Your idea is much more likely to resonatewhen others can connect it

with similar ideas.

Page 12: How to Build Influence in a World of Competing Ideas, with John Butman

33voices.com/John-ButmanNo.8

You’re in respiration mode when your idea can breath on its own. treat this as the beginning of the journey

and lead the conversation.

Page 13: How to Build Influence in a World of Competing Ideas, with John Butman

33voices.com/John-ButmanNo.9

Success often brings resistance from others.don’t ignore it, discuss it and let your idea grow.

Page 14: How to Build Influence in a World of Competing Ideas, with John Butman

33voices.com/John-ButmanNo.10

Try less to own an idea,and opt more for advancing it!

Page 15: How to Build Influence in a World of Competing Ideas, with John Butman

Really reflect...

Is the idea in your head a deep part of who you are?

Really reflect...