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A presentation on how teenagers in India use social media and how they interact with their parents online; based on the most recent data available in the public domain.
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2001 2003 2005 2007 2009 2010 2012
7 M
ILLI
ON
22 M
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ON
50 M
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ON
42 M
ILLI
ON
81
MIL
LIO
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100
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121
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N
ONLINE USER STATS INDIA 2001 - 2012
121 MILLIONUSERS ONLINE
+ 1628 % !
AVERAGE TIME SPENT
ONLINE PER MONTH
40 MILLION
USERS ONLINE
DAILY 30.2% 69.8%
43.7h
40.2h
200
MIL
LIO
N2013
INDIANS LOVESOCIAL MEDIA!58,000 NEW USERS GETTING CONNECTED EVERY SINGLE DAY
71 MILLION
33 MILLION
1 BILLION (monthly)
18 MILLION
1.2 MILLION
YEARS TO REACH 50 MILLION USERS
38 YEARS 13 YEARS 13 YEARS
• Without a doubt, teens today are immersed in the World Wide Web, and more specifically on social networking sites.• As more relationships are built and maintained through social networking websites , teens are also encountering a growing number of unkind peers.• And parents, as a result, are becoming more connected and involved in their child’s online life.
76 percent of online teens aged between 12-17 years are users of social media
Teens ages 12 – 17 years 76%
Ages 12-13
Ages 14-17
Boys Girls
73%
90%
85%
89%
73%
92%
86%
88%
84%
89%
89%
86%
69%
44%
51%
49%
68%
84%
71%
88%
67%
79%
73%
79%
59% 73% 79% 60%
POST COMMENT ON FRIENDS’ POSTS
POST STATUS UPDATES
CHAT WITH FRIENDS
PLAY GAMES
POST A PHOTO OR VIDEO
SEND PRIVATE MESSAGES
TAG PEOPLE IN PHOTO OR VIDEO
10%
ADULTS 18+
69%20%
1%
People are mostly kind
People are mostly unkind
Depends
Don’t know/Refused
Don’t know/Refused
Depends
People are mostly unkind
People are mostly kind
5%5%
5%
More Teens Than Adults Perceive Their Online Peers As Unkind TEENS12-17
Mostly Kind Mostly Un Kind Depends
Teenage girls are more unkind to their peers than their male counterparts
88%
88% of teens on social media say they have seen online cruelty or meanness on a social network site
Frequency of online cruelty and meanness
To Friend or Not to Friend?
of parents are friends with their children on Facebook
92%
??
55%Sent the Friendship Request
45%Received the Friendship Request
Of those parents: 72% of parents have their children’s passwords
40% Safety
41% Both
Cu
riosity
4%Other
15%
Reasons why parentslook at their children’sFacebook profile:
Comment
How often do parentssee children’s wall andphotos?
43%
31%
11%
43%
14%
Daily
4 – 5 times a week
Once per month
Sporadically
Never
55%
I write on my child’s wall
54%
My child writes on my wall
55% 51%
I comment on my child’s photos My child comments on my photos
29% of parents can only see their child’s limited profile
50%of parents engage withbrands and products onFacebook
Did you know?
24%of parents get madefun by their childrenfor lack of Facebookknowledge
56%: It’s a distraction fromhomework, chores, or other activities
41%: They are meeting strangers onFacebook
17%: They are bullying others onFacebook
45%: They aren’t spending enoughtime with friends and family
24%: I don’t have any concerns aboutmy child’s Facebook use
16%: They are victims of bullying onFacebook
Would You Be Friends With Your Parents and
Children Online?
Ethinos
Presentations
on Slideshare
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India (August 2012)How NGOs can use
Social Media to
raise funds
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Studies
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of Social Media for
Business
Gamification
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