How should marketers adjust their strategies and tactics for an

economics downturn or recession?

Dude I am jobless . where to get a job?

1.Explore the possible increasing investments

Marketers should consider the potential upside and positive payback of an increased investment that seizes market opportunities

2.Review budget allocations

Budget reallocations can open up promising new options and provide sufficient revenue benefits

3.Get closer to customer3.Get closer to customer

A downturn is an opportunity for marketers to learn even more about what consumers thinking ,feelings and doing .

4.Put forth the most compelling value proportion

The more expensive the item ,the more important this value framing becomes

5.Fine tune brand

Marketers can review product portfolios and brand architecture to confirm that brands and sub-brands are clearly differentiated

7.Product offering

Marketers must ensure they have right products to sell to the right place and time

Sameer Mathur

MBASkills.in

Indian institute of Management Lucknow

Marketing professor 2013-

Marketing professor 2009-13

Ph.D and MS(marketing)2003-2009

Madhusudan DahalNational Institute of Technology surat

intern