pitchdynamics
tension arcs
story telling
stories engagestories increase retentionstories motivate
Steve Jobs @ Stanford'just three stories'
case & visual credits: ThreeHeadedMonkeys
case & visual credits: ThreeHeadedMonkeys
tension arcs
build-up anticipationclimax conclusionrelease tension
case & visual credits: ThreeHeadedMonkeys
hinges
fix messagemove from one arc to the nextkey to keeping flow
case & visual credits: ThreeHeadedMonkeys
2 + 2 = 4
persuasive technique bottom-upfixed path via interim conclusions
to main conclusion
2
2
2
2
8
+
+
+
=
Writing pitches is part of a two-day workshop on Innovation
Communication, which includes key communication events such as:
conducting brainstorm sessions & follow-upgiving
briefingssteering project meetingspitching for resourcespersuasive
Q&A sessionswriting a project plan
More information on the workshop programme
More slideshows on TalkTheFloor@slideshare
Photo Credits used under CreativeCommons 2.5FlickR heroes:
takomabibelot, topgold
