brandPlatform

How to use social media as your personal brand journalist

What you will learn:

1 The truth about your brand in the mind of patients.

2 Introduce you to brand journalism.

You are a

brand (even if you don’t think you’re that special)

A brand is a person’sgut feeling about you.

It’s a mental tattoo.

The Urge To Copy!

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $$ $ $ $ $ $ $ $ $ $ $ $ $ $ $$ $ $ $ $ $ $ $ $ $ $ $ $ $ $$ $ $ $ $ $ $ $ $ $ $ $ $ $ $$ $ $ $ $ $ $ $ $ $ $ $ $ $ $$ $ $ $ $ $ $ $ $ $ $ $ $ $ $$ $ $ $ $ $ $ $ $ $ $ $ $ $ $$ $ $ $ $ $ $ $ $ $ $ $ $ $ $$ $ $ $ $ $ $ $ $ $ $ $ $ $ $$ $ $ $ $ $ $ $ $ $ $ $ $ $ $

about

we’re hardwired to notice only what’s different

Marty Neumeier

25 Brand Journalism

7Tips

People won’t pay attention to your information just because it’s interesting.

1

1. Entertaining

2. Educational

3. Immediate

The most relevant information is “all about me.”

2

No matter how compelling (#1) or personally relevant (#2) your communication might be, your audience won’t pay attention if they have to work too hard. People won’t pay attention to your information just because it’s interesting.

3

1. Quick to Digest

2. Easy to Navigate

3. Clear Communication

What’s required is a kind of Social Media sherpa, who can find you the audience you seek, who can reach to them on the platforms where they are already congregating, and who can help promotein tasteful ways that fit the sensitivities of the networks where your audiences are found.

- Chris Brogan

1

11Focus

Who are you?1

What you do?2

What you want them to do?3

12Converged

Brand Journalism

Earned

Paid Owned

Tie to breakingnews story !"w# #$%r&

React in real time

Content

Discover

3Newsjack

1

14

Visuals Say More Than Words

5

A post that includes an album or picture receives

120-180% more engagement

from fans than a text-based post.

* social media examiner

Monitor Social

... the conversation that is already going on.

6

1 Monitor

2 Engage

3 Shape

M%!'$%r'!( )*! b" '!+,"!#'v"...

Free $39 per month Free

“Be yourself; Everyone else is already taken.”

- Oscar Wilde

7

Thank Youfeed. the agency

mscott@feedtheagency.com

@Matthewrayscott

PhotosPhotopin- Creative Commons

Principal + Creative Director