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How Lopito can help you in your Digital Strategy
02/07/12 – Puerto Rico
"NOTICE: Proprietary and Confidential 1
"NOTICE: Proprietary and Confidential All the content of this document (text, figures, lists, financial information, graphics, design, diagrams, as well as other graphic elements and/or audio and videos), whichever is the format used (paper or electronic), is confidential and proprietary to LIH. This document includes ideas and information based on the experience, know-how, intellectual/creative effort of LIH. For these reasons, this material shall not be used, reproduced, copied, disclosed, transmitted, transformed, commercialised or communicated, in whole or in part, neither to third parties to the public, without the express and written consent of LIH”
"NOTICE: Proprietary and Confidential 2
The largest 100% independent
agency in Puerto Rico
Clients' winners of SME Excellence
in Marketing and Digital Awards
Market leader in media negotiations
50%-70% savings for our clients, holder of the biggest newspaper negotiation (AT&T)
Most of our clients are Fortune 500
Member of the largest global network of independent agencies
140 cities, 90 countries
"NOTICE: Proprietary and Confidential 10
11
Lopito, Ileana & Howie Advertising• Marketing• Planning
Public Relations
Media
Production •Events• Promotions
Digital Marketing
"NOTICE: Proprietary and Confidential
12
Key suppliers + partners!A growing, strong network. We continuously nurture our relationships with key suppliers and collaborators.!
Media!
Research!
Analytics!
Associations!
"NOTICE: Proprietary and Confidential
We are a One-Stop Interactive Agency
Custom applications (CRM)
Social Media & Influence
SEO / SEM
E-Marketing
Research
Mobile Campaigns
Website development
Animations/Online
Web analytics
Now you can centralize all your online strategies in one place
13
Lopito Digital
"NOTICE: Proprietary and Confidential
#1 Veterinarian prescripted flea and tick
product
Frontline
"NOTICE: Proprietary and Confidential 23
Frontline’s Challenges
"NOTICE: Proprietary and Confidential 24
Highly Regulated industry
Competition from branded and private level products
Pet lovers’ consumers are highly informed
25
Source: Internet Adver6sing Bureau (IAB) – Social Marke6ng Playbook 2009
Meet our Objectives
?
Leverage our
Arsenal?
Follow the Rules of
the Social Outlet?
Does it has Value Exchange?
SM Strategic Model
Frontline’s Results
"NOTICE: Proprietary and Confidential 34
“Talking About this” is a fundamental
Key Performance Indicator (KPI) as it represents the
Unique Fans who like, comments or share
one of our posts
Frontline’s Results
"NOTICE: Proprietary and Confidential 36
Total Likes
5,699 Talking About
343
• Talking About: 4%
Frontline’s Results
"NOTICE: Proprietary and Confidential 37
Total Likes
5,699 Talking About
343 Weekly Reach
3,852
• Talking About: 4% • Reach 80%
40
Targeted publishing publish to a specific group of fans on Facebook Newsfeed. We can target publish by Location (country and city) and Language. Fans who are not targeted will never see the post or the comments attached to it. We can target Publish: • Wall posts including links • Photo Albums • Videos
Target Publishing Arsenal Tactics
41
Example - Global Heineken Page as seen by a Argentinean fan
Post by GBT visible to all fans. Message also visible in the fan’s newsfeeds
Targeted Post by Heineken Argentina published by location. Only visible for fans from Argentina. Message also visible in the fan’s newsfeeds
Arsenal Tactics
#1 Carrier in Puerto Rico but competition is
constantly strengthening
AT&T Puerto Rico
"NOTICE: Proprietary and Confidential 43
AT&T’s Challenges
"NOTICE: Proprietary and Confidential 44
Highly Competitive environment
Maintain innovation while keeping retail performance
Low control of digital platforms
Develop the 1st local carrier mobile web app
AT&T’s Solution
"NOTICE: Proprietary and Confidential 45
Visits
More than 4,000 visits in 4 days
(only digital support)
"NOTICE: Proprietary and Confidential 57
12am 1am 2am 3am 4am 5am 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm
Identify sources and hours for
optimization
Visits/Time of Day
"NOTICE: Proprietary and Confidential 58
50% of registrations opted-in to get more information and offers from AT&T
Database
"NOTICE: Proprietary and Confidential 59
Registered customers get targeted Messages
Vamos a enamoraLTE con esta oferta de Enamorados. Haz click: att-pr.com
"NOTICE: Proprietary and Confidential 60
Targeted Communication
Sales and Marketing Association of Puerto Rico (SME) Integrating Digital with Street Marketing & Blogging
Digital Awards!
"NOTICE: Proprietary and Confidential 62
Circo’s Challenges
"NOTICE: Proprietary and Confidential 67
Market dominated by big player
Maintain engagement due to seasonality structure
Limited Budget
Engage Offline and Online Influencers to a local-
focused initiative
Circo’s Solution
"NOTICE: Proprietary and Confidential 68
Circo’s Solution
"NOTICE: Proprietary and Confidential 81
• Fan Growth 60% in 4 weeks • Viral Reach over 5,000 consumers
We are a One-Stop Interactive Agency
Custom applications (CRM)
Social Media & Influence
SEO / SEM
E-Marketing
Research
Mobile Campaigns
Website development
Animations/Online
Web analytics
Now you can centralize all your online strategies in one place
82
Lopito Digital
"NOTICE: Proprietary and Confidential
Questions Salomon Dayan: Email: [email protected] ���Twitter : http://twitter.com/sedayanr Slideshare: http://www.slideshare.net/sedayanr LinkedIn: http://do.linkedin.com/in/salomondayan Google+: https://plus.google.com/109134724726450874915 Website: http://lih.com/
"NOTICE: Proprietary and Confidential 83