CLIMAX Interactive Inspiration

2013 Credentials Presentation

agenda

II

CLIMAX VALUES 5

I

AGENCY

III

SHARING CASE STUDY BEGIN END

IV

REVIEW

II I III

BEGIN END

IV

OUR RECOGNITION

OUR CLIENTS

WHAT WE DO

WHO WE ARE

agency

CLIMAX VALUES 5AGENCY OUR

WORK REVIEW

INTEGRATED INTERACTIVE AGENCIES

WHO WE ARE

Like the explorers, we have led people to the climax of interactive experiences since 2006

One of Vietnam’s pioneering

regconized with

insightful ideas

powerful production

effective results

never stop growing to become

THE TOP-OF-MIND integrated interactive agency

in Vietnam and further to the Asia region

TO THE ULTIMATE BRIDGE BUILD REACH CONSUMERS’ HEARTS

a singlemost mission always target to

LOCAL VALUES by creating

we stimulates partner’s business moving forward by pushing interactive experiences of consumer to climax to build valuable connections between brands and consumers

in WORLD-CLASS STANDARD

strategic thinkers

creative minds

technical wizards

with the talented people

come from

Experienced young minds in digital communication  coming from various global agencies such as Leo Burnett, Lowe, Integration...

Dynamic students graduated from qualified universities such as RMIT, UEH, Foreign Trade…

80+ experts

fresh talents

&

And good resource trained from Aiim education center - a strategic partner of Climax group

PLANNING DIGITAL

KNOWLEDGE MANAGEMENT

CREATIVE ACCOUNT MEDIA PRODUCTION

different specialized fields organized in

WHAT WE DO

strategy & ideation

digital production

interactive media

WHAT WE DO

strategy & ideation

digital production

interactive media

COMPETITIVE ANALYSIS

CONSUMER INSIGHTS

USER EXPERIENCE

TECHNOLOGY PLATFORM

SOCIAL MEDIA

STRATEGY & IDEATION Find the unique way to connect brands and people.

STRATEGY & IDEATION

DIGITAL PRODUCTION Create ultimate experiences on all consumer touch points

3D & MOTION GRAPHICS

OUT-OF-HOME

AUGMENTED REALITY

VIDEO & PRESENTATION

CMS

GAME & APPLICATION

WEBSITE

DIGITAL PRODUCTION

DISPLAY ADS

ONLINE PR

SOCIAL MEDIA

SEARCH ENGINE MARKETING

SOCIAL MONITORING

INTERACTIVE MEDIA Send the most impactful message on the right target audiences

INTERACTIVE MEDIA

RECOGNITION Silver Award of Asian Marketing Effectiveness – AME 2009

Silver Award of Asian Marketing Effectiveness – AME 2009

Close Up toothpaste – “Love Story” campaign (partner with Lowe Vietnam) - We let the people part of the story and go with the flow. -  Over 1 milion view on virals clips -  Sale growed up 45%

Climax role: Digital Conceptor / Digital Production House Paid Media Planning & Booking Social Media Execution

Silver Award of Asian Marketing Effectiveness – AME 2009

Join The Conversation – Nescafe Campaign § The digital platform became the most visited branded site in Vietnam to date.

§ No prizes, no contest

•  Created 1,230,462 meaningful interactions.

§  361,058 unique visitors on the website, with total visits of 1,133,242.

§ Three-in-one category volume shrank by 0.5%, Nescafé 3in1 grew by 5%.

Climax role: Digital Conceptor / Digital Production House Paid Media Planning & Booking Social Media Execution

Bronze Award of Asian Marketing Effectiveness – AME 2010

RECOGNITION

OUR CLIENTS Our client list encompasses a broad range of industries including games, automotive, electronics, technology, fashion, food & drinks, health care, travel, finance, hospitality and many others.

5 climax values

II

CLIMAX VALUES 5

I

AGENCY

III

SHARING CASE STUDY BEGIN END

IV

REVIEW

INTEGRATED COMMUNICATION

STRATERGY

CLIENT SERVICE CULTURAL

EFFECTIVENESS

RESULTS ENGAGEMENT

IDEAS

POWERFUL PRODUCTION CAPACITY

The AGE OF ENGAGEMENT is coming!

Age of engagement – the modern marketing age •  When online & offline are merging & reinforcing each other. •  Where the relationship between consumer and brand can be deeper. •  Giving brands a chance to create and cultivate brand loyal consumers.

ENGAGEMENT

IDEAS 5 CLIMAX VALUES

•  Monitoring thousands online conversations everyday •  Tracking, measuring & analyzing BY 50+ integrated campaigns

300+ digital campaigns

ENGAGEMENT

IDEAS 5 CLIMAX VALUES

we’re always living in consumer’s engagement world

Consumers insights in the AGE OF ENGAGEMENT to know

ENGAGEMENT

IDEAS 5 CLIMAX VALUES

Truly provide insight-driven integrated communication strategy to meet the needs of today’s consumers, regardless of channel, time, or place

INTEGRATED COMMUNICATION

STRATERGY 5 CLIMAX VALUES

WE are pioneering interactive agency have expertise from various global advertising agencies

to provide integrated marketing approach by utilizing our in-depth understanding of various digital disciplines and "Through the line” knowledge.

INTEGRATED COMMUNICATION

STRATERGY 5 CLIMAX VALUES

executed by The most powerful production capacity

The largest team in market (80+) Offers the services in the least amount of time

Progressive technology Maximize consumers’ interactive exerience

POWERFUL PRODUCTION CAPACITY 5 CLIMAX

VALUES

Diversified services Different experts offers the most diversified production services under one roof.

CLIENT SERVICE CULTURAL 5 CLIMAX

VALUES

CLIENT SERVICE CULTURAL 5 CLIMAX

VALUES

CLIENT SERVICE CULTURAL 5 CLIMAX

VALUES

Results-driven through strategic planning & execution •  Industry benchmarks •  The social index tool •  Campaign monitoring system

each campaign is tracked, measured and reported to maximize & demonstrate the effectiveness.

5 CLIMAX VALUES

EFFECTIVENESS

RESULTS

5 CLIMAX VALUES

ENGAGEMENT

IDEAS INTEGRATED COMMUNICATION

STRATERGY

POWERFUL PRODUCTION CAPACITY

CLIENT SERVICE CULTURAL

EFFECTIVENESS

RESULTS

our work

II

CLIMAX VALUES 5

I

AGENCY

III

BEGIN END

IV

REVIEW SHARING

CASE STUDY

review

WHAT WE DO

OUR RECOGNITION

II

CLIMAX VALUES 5

I

AGENCY

III

OUR WORK

INTEGRATED COMMUNICATION

STRATERGY

CLIENT SERVICE CULTURAL

EFFECTIVENESS

RESULTS SHOW CASES

BEGIN WHO WE ARE

ENGAGEMENT

INSIGHTS

POWERFUL PRODUCTION CAPACITY

END

OUR CLIENTS

IV

REVIEW

CLIMAX Interactive Inspiration

THANK YOU!