How big data can help your organization the right way

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  1. 1. How Big Data Can Help Your Organization the Right way Big data is beneficial for an organisation as it provides real intuition to an organisation that can be used in decision making and helps to improve the financial state of an organisation. Big data is an advanced method to extract value from data. Big data usually includes data sets with sizes beyond the ability of commonly used software tools to capture, manage, and process data within a bearable elapsed time. Developing SaaS (software as a service) solutions for our clients let them to leverage the power of cloud computing. Impact of big data strategy on an organisation. Velocity Velocity can be defined as speed at which data is produced, stored, examine and conceptualize. It was normal to receive an update to the database everynight because batch processing was common in the past and computers and serves used to consume more time. Now in Big data era data is generated fast due to availability of Internet connected devices, wireless machines and devices. Speed is unimaginable because we upload so many videos every minute and emails are sent at fastest speed . The organizations have to cope with the enormous speed so that the data is created and used in real-time. Variety Firstly the data generated was structured data it was fitted in columns and rows but now adays data generated by an organisation is unstructured data. There are different types of data like structured data, semi-structured data, unstructured data and even complex structured data .The
  2. 2. data requires different techniques to store the raw data. Volume In the coming two years the data generated will be double then the past two years. The volume of data will keep on expanding at enormous rate which will led to increase digital universe. It can only be possible with the help of digital data. In the past the creation of much data used to cause problems but nowadays it doesnt cause much problems due to decreasing store costs etc. Value Available data will create a lot of value for an organisation. Big data means big organisation and will provide benefits to an organisation. Data itself has no value at all. The value is in the analysis done on that data and how the data is turned into information and eventually turning it into knowledge. The value is in how organizations will utilize that data and turn their organization into an information-centric company that will support their decision-making. Visualization Visualization of data plays an important role as it is the hard part of Big data. The large amount of data made should be easy to read and understand. Visualization mean complex graphs that will include many variables of data but still be able to understand and read. Here are the different use cases of big data, although they do vary depending upon the organization and type of industry. 1 Knowing the customer in real time: In the past we used questionnaires to know about various aspects like from where they belong etc. but big data allows organization to completely map customer DNA. Knowing customers can help you give recommendations based on their needs. 2 Co-make, enhance and develop your products in real time: Organizations can have a better understanding of what customers are saying about their product through social media and online reviews. This allows them to make better product in real time .Information related to product can be determined based upon different geographic locations. 3. Determination of real risk an organization may face: Big data helps organization to determine
  3. 3. risk from individual customers based upon the data from their past and present in real time. 4. Improve service support for your customer: With the help of big data it is necessary to improve the service support for a customer because big data will help to monitor the machine from distance and check how they are performing. 5. Better understanding of your competitors: Big data helps you to better understand your competitors by analysing those metrics or work which you are already doing for yourself. This helps you to have better understanding of your competitors that what are they doing so that you can plan more things to stay ahead of them. Analysing all data for your organization helps you to plan and organize things effectively.