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The online search is going through a major haul as part of the Houston Web Design search optimization. As Mobile search, Social search and Location based search gain importance, no two people’s search results are similar for the same keywords. Yes, that’s true! Google and other search engines are focusing vastly on personalizing search results along with localization. The information shown is based on your browsing history, your interaction on Social Media sites like Facebook, Twitter, LinkedIn and YouTube, your search history, on the click through in various websites and the geographic location of the consumer. In this presentation learn about different search engine factors for local search ranking and lead generation strategies. Visit our Local Search Marketing page to learn further more: http://www.itvibes.com/web-services/search-engine-optimization/local-search-marketing/
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© 2012 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission.
Local Search Marketing
- Presented by Siva Yenneti
Local Business Lead generation & Brand Recognition
2 3/1/2012
“You can't attract today’s customers with yesterday's methods & still be in business tomorrow”
Marketing 101
3 3/1/2012
We specialize in creating integrated and user friendly Websites with high lead generation and conversion rate to increase sales and bottom line.
Our Value Proposition
FUNCTIONAL WEBSITE + LOCAL MARKETING =
SUCCESS
4 3/1/2012
Traffic + Conversion
If you build it, will they come?
5 3/1/2012
After all, they can’t check out your profile, opt-in to your list, register for your event, contact you, or buy from you if they never
get to your website in the first place!
6 3/1/2012
Have you spread the word out?
7 3/1/2012
10 ways to Market
0. Traditional Marketing
1. Networking 2. Local Marketing 3. Content Optimization 4. Social Media Marketing 5. SEO – Link Building 6. Pay Per Click 7. Email Marketing 8. Referral Marketing 9. Partnerships & Affiliations
8 3/1/2012
All Roads Lead to Rome
Location, Location, Location
9 3/1/2012
Search is • Location based • Mobile based • Social
They know what you need
10 3/1/2012
Search is personalized • Browsing history • Previous search history • Social interactions • Click-throughs • Geographic location
Do you know? People see different search results
for the same keywords.
Are you on the map?
11 3/1/2012
Geo-tagging is LIVE search • Check-ins • Google places • Site reviews • Local directories
12 3/1/2012
Think before you Act
Based on your: 1. Business Model 2. Marketing Goals 3. Growth potential 4. Sales Targets
Start somewhere
13 3/1/2012
Measure & Improve
1. Traffic Sources 2. Impressions 3. Social Reach 4. Active Users 5. Mentions 6. Unique Visitors 7. Page Views 8. Subscribers
14 3/1/2012
Local Search Facts
• 71% of all online searches are related to local businesses – Google • 84% of local consumers follow up with a call or an email after the search – TMP/Comscore • 67% of users start with online local search than looking in Yellow Pages – Comscore • 58% of users search for local businesses with an intent to buy • 51% of consumers use a location in their search Ex: ‘Chiropractor in Houston’ • Consumer reviews are important for local search ranking – Google • Sites optimized for Mobile have better Search Optimization – Google • Time spent by users on your website matters for Search Optimization – Google
15 3/1/2012
Connect with us
facebook.com/itvibes
itvibes.com
(281) 636 4616
