Home healthcare market global revenue, trends, growth, share, size and forecast to 2021

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Home Healthcare Market, by Products (Patient Diagnosis/Treatment Devices,

Assistive Technology Based Devices and Enteral Feeding Devices), Services (Rehabilitation, Home Respiratory Therapy, Home Infusion Therapy,

Telehealth and Unskilled Home Healthcare Services) – Global Revenue, Trends,

Growth, Share, Size & Forecast to 2021

October 2016

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Table of Contents

1 Global Home Healthcare Market Overview .............................................................................. 12

1.1 Definitions ....................................................................................................................... 12

1.2 Research Methodology .................................................................................................... 13

1.2.1 Global Home Healthcare Market Research Methodology .......................................... 14

1.3 Segmentation ................................................................................................................... 14

1.3.1 Global Home Healthcare Market Segmentation ........................................................ 14

2 Executive Summary ................................................................................................................. 15

2.1 Market Summary: Global Home Healthcare Market ......................................................... 15

2.2 Waterfall Representation: Global Home Healthcare Market, By Products, 2015 (US$

million) ........................................................................................................................................ 17

2.3 Waterfall Representation: Global Home Healthcare Market, By Services, 2015 (US$ million)

........................................................................................................................................ 17

2.4 Comparative Analysis: Global Home Healthcare Market, by Geography, 2015 (Value %) .. 18

3 Global Home Healthcare Market Dynamics .............................................................................. 19

3.1 Introduction ..................................................................................................................... 19

3.1.1 Market Dynamics: Global Home Healthcare Market ................................................. 20

3.2 Drivers ............................................................................................................................. 20

3.2.1 Favorable government initiatives .............................................................................. 20

3.2.2 Increasing incidence of chronic diseases ................................................................... 21

3.2.3 Aging population globally ......................................................................................... 21

3.2.3.1 Market Drivers: Impact Analysis............................................................................ 22

3.3 Restraints ......................................................................................................................... 22

3.3.1 Stringent reimbursement policies ............................................................................. 22

3.3.2 Inaccuracy issues with respect to the home care medical devices ............................. 22

3.3.2.1 Market Restraints: Impact Analysis ....................................................................... 23

3.4 Opportunities ................................................................................................................... 23

3.4.1 Increase investment in emerging geographies will provide a good opportunity to

record high revenue ................................................................................................................ 23

3.5 Trends .............................................................................................................................. 24

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3.5.1 Shifting trend towards telehealth and telemonitoring services ................................. 24

4 Industry Analysis ...................................................................................................................... 25

4.1 Value Chain Analysis: Global Home Healthcare Market, By Products ................................ 25

4.1.1 Value Chain Analysis: Global Home Healthcare Market ............................................. 25

4.2 Average Selling Price Analysis ........................................................................................... 25

4.2.1 Average Selling Price Analysis: Global Home Healthcare Market ............................... 26

4.3 New Technology/Service Roadmap .................................................................................. 26

5 Global Home Healthcare Market, By Products ......................................................................... 28

5.1 Introduction ..................................................................................................................... 28

5.1.1 Global Home Healthcare Market Size (US$ million), By Segments (2013 – 2021) ....... 28

5.2 Patient Diagnosis/Treatment Devices ............................................................................... 29

5.2.1 Global Home Healthcare for Patient Diagnosis/Treatment Devices Market Size (US$

million) and Compounded Annual Growth Rate (2013 – 2021), by Products ............................. 29

5.2.2 Blood Glucose Monitors ........................................................................................... 30

5.2.2.1 Global Blood Glucose Monitors Market Size (US$ million) and Compounded Annual

Growth Rate (2013 – 2021) .................................................................................................. 31

5.2.3 Heart Rate Monitors ................................................................................................. 32

5.2.3.1 Global Heart Rate Monitors Market Size (US$ million) and Compounded Annual

Growth Rate (2013 – 2021) .................................................................................................. 32

5.2.4 Sleep Apnea Monitors .............................................................................................. 33

5.2.4.1 Global Sleep Apnea Monitors Market Size (US$ million) and Compounded Annual

Growth Rate (2013 – 2021) .................................................................................................. 34

5.2.5 Pedometers .............................................................................................................. 34

5.2.5.1 Global Pedometers Market Size (US$ million) and Compounded Annual Growth

Rate (2013 – 2021) ............................................................................................................... 35

5.2.6 Pregnancy Test Kits................................................................................................... 35

5.2.6.1 Global Pregnancy Test Kits Market Size (US$ million) and Compounded Annual

Growth Rate (2013 – 2021) .................................................................................................. 36

5.2.7 Insulin Delivery Devices ............................................................................................ 36

5.2.7.1 Global Insulin Delivery Devices Market Size (US$ million) and Compounded Annual

Growth Rate (2013 – 2021) .................................................................................................. 37

5.2.8 Dialysis Devices ........................................................................................................ 38

5.2.8.1 Global Dialysis Devices Market Size (US$ million) and Compounded Annual Growth

Rate (2013 – 2021) ............................................................................................................... 39

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5.2.9 Blood Pressure Monitors .......................................................................................... 39

5.2.9.1 Global Blood Pressure Monitors Market Size (US$ million) and Compounded Annual

Growth Rate (2013 – 2021) .................................................................................................. 40

5.2.10 Pulse Oximeters ....................................................................................................... 41

5.2.10.1 Global Pulse Oximeters Market Size (US$ million) and Compounded Annual

Growth Rate (2013 – 2021) .................................................................................................. 41

5.2.11 Others ...................................................................................................................... 42

5.2.11.1 Global Others Market Size (US$ million) and Compounded Annual Growth Rate

(2013 – 2021). ...................................................................................................................... 42

5.3 Assistive Technology Based Devices ................................................................................. 43

5.3.1 Global Home Healthcare for Assistive Technology Based Devices Market Size (US$

million) and Compounded Annual Growth Rate (2013 – 2021) ................................................. 43

5.3.2 Wheelchairs ............................................................................................................. 43

5.3.2.1 Global Wheelchairs Market Size (US$ million) and Compounded Annual Growth

Rate (2013 – 2021) ............................................................................................................... 44

5.3.3 Walkers and Rollators ............................................................................................... 44

5.3.3.1 Global Walkers and Rollators Market Size (US$ million) and Compounded Annual

Growth Rate (2013 – 2021) .................................................................................................. 45

5.3.4 Cranes and Crutches ................................................................................................. 45

5.3.4.1 Global Cranes and Crutches Market Size (US$ million) and Compounded Annual

Growth Rate (2013 – 2021) .................................................................................................. 46

5.4 Enteral Feeding Devices ................................................................................................... 46

5.4.1 Global Home Healthcare for Enteral Feeding Devices Market Size (US$ million) and

Compounded Annual Growth Rate (2013 – 2021) .................................................................... 47

6 Global Home Healthcare Market, By Services........................................................................... 48

6.1 Introduction ..................................................................................................................... 48

6.1.1 Global Home Healthcare Market Size (US$ million), By Services (2013 – 2021) ......... 48

6.2 Home Rehabilitation Services ........................................................................................... 49

6.2.1.1 Global Home Rehabilitation Services Market Size (US$ million) and Compounded

Annual Growth Rate (2013 – 2021) ...................................................................................... 51

6.3 Home Respiratory Therapy Services ................................................................................. 51

6.3.1.1 Global Home Respiratory Therapy Services Market Size (US$ million) and

Compounded Annual Growth Rate (2013 – 2021) ................................................................ 52

6.4 Home Infusion Therapy Services....................................................................................... 52

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6.4.1.1 Global Home Infusion Therapy Services Market Size (US$ million) and Compounded

Annual Growth Rate (2013 – 2021) ...................................................................................... 53

6.5 Telehealth Services .......................................................................................................... 53

6.5.1.1 Global Telehealth Services Market Size (US$ million) and Compounded Annual

Growth Rate (2013 – 2021) .................................................................................................. 54

6.6 Unskilled Home Healthcare Services ................................................................................. 55

6.6.1.1 Global Unskilled Home Healthcare Services Market Size (US$ million) and

Compounded Annual Growth Rate (2013 – 2021) ................................................................ 57

7 Global Home Healthcare Market, Geographic Analysis ............................................................. 58

7.1 Introduction ..................................................................................................................... 58

7.1.1 Global Home Healthcare Market Size (US$ million), By Regions (2013 – 2021) .......... 58

7.2 North America.................................................................................................................. 58

7.2.1 North America Home Healthcare Market; Market Size (US$ million), By Country (2013

– 2021) ................................................................................................................................. 59

7.2.2 North America Home Healthcare Market; Market Size (US$ million) and Growth Rate

(2013 – 2021) .......................................................................................................................... 59

7.2.3 North America Home Healthcare Market; Market Size (US$ million), By Products

(2013 – 2021) .......................................................................................................................... 60

7.2.4 North America Home Healthcare Market; Market Size (US$ million), By Services (2013

– 2021) ................................................................................................................................. 61

7.3 Europe ............................................................................................................................. 61

7.3.1 Europe Home Healthcare Market; Market Size (US$ million), By Country (2013 – 2021)

................................................................................................................................. 62

7.3.2 Europe Home Healthcare Market; Market Size (US$ million) and Growth Rate (2013 –

2021) ................................................................................................................................. 62

7.3.3 Europe Home Healthcare Market; Market Size (US$ million), By Products (2013 –

2021) ......................................................................................................................................63

7.3.4 Europe Home Healthcare Market; Market Size (US$ million), By Services (2013 – 2021)

......................................................................................................................................63

7.4 Asia-Pacific ....................................................................................................................... 64

7.4.1 Asia-Pacific Home Healthcare Market; Market Size (US$ million), By Country (2013 –

2021) ................................................................................................................................. 64

7.4.2 Asia-Pacific Home Healthcare Market; Market Size (US$ million) and Growth Rate

(2013 – 2021) .......................................................................................................................... 65

7.4.3 Asia-Pacific Home Healthcare Market; Market Size (US$ million), By Products (2013 –

2021) ................................................................................................................................. 65

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7.4.4 Asia-Pacific Home Healthcare Market; Market Size (US$ million), By Services (2013 –

2021) ................................................................................................................................. 66

7.5 Rest of the World ............................................................................................................. 66

7.5.1 Rest of the World Home Healthcare Market; Market Size (US$ million), By Country

(2013 – 2021) .......................................................................................................................... 67

7.5.2 Rest of the World Home Healthcare Market; Market Size (US$ million) and Growth

Rate (2013 – 2021)................................................................................................................... 68

7.5.3 Rest of the World Home Healthcare Market; Market Size (US$ million), By Products

(2013 – 2021) .......................................................................................................................... 69

7.5.4 Rest of the World Home Healthcare Market; Market Size (US$ million), By Services

(2013 – 2021) .......................................................................................................................... 69

8 Competitive Landscape ............................................................................................................ 71

8.1 Market Share Analysis, by Key Players: Global Home Healthcare Market, by Products ...... 71

8.1.1 Market Share Analysis: Global Home Healthcare Market, by Key Players .................. 71

9 Company Profile ...................................................................................................................... 73

9.1 Koninklijke Philips N.V. .................................................................................................... 73

9.1.1 Company Overview .................................................................................................. 73

9.1.2 Financial Overview ................................................................................................... 73

9.1.3 Business Strategy...................................................................................................... 74

9.1.3.1 Strength and Weakness ........................................................................................ 74

9.1.3.2 Research and Development Expenses ................................................................... 74

9.1.3.3 Merger and Acquisitions ....................................................................................... 74

9.1.3.4 Product Approval and Development ..................................................................... 75

9.2 Medtronic ........................................................................................................................ 76







9.3 Kindred Healthcare, Inc. . ................................................................................................. 78



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9.4 Johnson & Johnson Private Limited .................................................................................. 80








9.5 Invacare Corporation ....................................................................................................... 83







9.6 Bayer AG .......................................................................................................................... 85








9.7 Abbott ............................................................................................................................. 87





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9.8 Fresenius SE & Co KGaA ................................................................................................... 89







10 SCALAR 360 Degree Market Perspective .................................................................................. 91

10.1 National Healthcare Expenditure, 2014 (in billion) ............................................................ 92

11 Appendix ................................................................................................................................. 93

11.1.1 List of Acronyms ....................................................................................................... 93

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List of Tables Table 1. Market Summary: Global Home Healthcare Market ..................................................... 15

Table 2. Market Drivers: Impact Analysis ................................................................................... 22

Table 3. Market Restraints: Impact Analysis ............................................................................... 23

Table 4. Average Selling Price Analysis: Global Home Healthcare Market ................................... 26

Table 5. Global Home Healthcare Market Size (US$ million), By Segments (2013 – 2021)........... 28

Table 6. Global Home Healthcare for Patient Diagnosis/Treatment Devices Market Size (US$

million) and Compounded Annual Growth Rate (2013 – 2021), By Products .................................... 29

Table 7. Global Home Healthcare for Assistive Technology Based Devices Market Size (US$

million) and Compounded Annual Growth Rate (2013 – 2021)......................................................... 43

Table 8. Global Home Healthcare Market Size (US$ million), By Services (2013 – 2021) ............. 48

Table 9. Global Home Healthcare Market Size (US$ million), By Regions (2013 – 2021) .............. 58

Table 10. North America Home Healthcare Market; Market Size (US$ million), By Country (2013 –

2021) .................................................................................................................................... 59

Table 11. North America Home Healthcare Market; Market Size (US$ million), By Products (2013 -

–2021) .................................................................................................................................... 60

Table 12. North America Home Healthcare Market; Market Size (US$ million), By Services (2013 –

2021) .................................................................................................................................... 61

Table 13. Europe Home Healthcare Market; Market Size (US$ million), By Country (2013 – 2021) 62

Table 14. Europe Home Healthcare Market; Market Size (US$ million), By Products (2013 – 2021) ..

.................................................................................................................................... 63

Table 15. Europe Home Healthcare Market; Market Size (US$ million), By Services (2013 – 2021)63

Table 16. Asia-Pacific Home Healthcare Market; Market Size (US$ million), By Country (2013 –

2021) ..........................................................................................................................................64

Table 17. Asia-Pacific Home Healthcare Market; Market Size (US$ million), By Products (2013 –

2021) .................................................................................................................................... 65

Table 18. Asia-Pacific Home Healthcare Market; Market Size (US$ million), By Services (2013 –

2021) .................................................................................................................................... 66

Table 19. Rest of the World Home Healthcare Market; Market Size (US$ million), By Country (2013

– 2021) .................................................................................................................................... 67

Table 20. Rest of the World Home Healthcare Market; Market Size (US$ million), By Products

(2013 – 2021). ................................................................................................................................. 69

Table 21. Rest of the World Home Healthcare Market; Market Size (US$ million), By Services (2013

– 2021) .................................................................................................................................... 69

Table 22. List of Acronyms ........................................................................................................... 93

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List of Figures Figure 1. Global Home Healthcare Market Research Methodology ............................................. 14

Figure 2. Global Home Healthcare Market Segmentation ............................................................ 14

Figure 3. Global Home Healthcare Market Size Waterfall Representation, By Products, 2015 (US$

million) .................................................................................................................................... 17

Figure 4. Global Home Healthcare Market Size Waterfall Representation, By Services, 2015 (US$

million) .................................................................................................................................... 17

Figure 5. Comparative Analysis, Global Home Healthcare Market, by Geography, 2015 (Value %) ...

.................................................................................................................................... 18

Figure 6. Market Dynamic: Global Home Healthcare Market ....................................................... 20

Figure 7. Value Chain Analysis: Global Home Healthcare Market................................................. 25

Figure 8. Global Blood Glucose Monitors Market Size (US$ million) and Compounded Annual

Growth Rate (2013 – 2021).............................................................................................................. 31

Figure 9. Global Heart Rate Monitors Market Size (US$ million) and Compounded Annual Growth

Rate (2013 – 2021) .......................................................................................................................... 32

Figure 10. Global Sleep Apnea Monitors Market Size (US$ million) and Compounded Annual

Growth Rate (2013 – 2021).............................................................................................................. 34

Figure 11. Global Pedometers Market Size (US$ million) and Compounded Annual Growth Rate

(2013 – 2021) ................................................................................................................................. 35

Figure 12. Global Pregnancy Test Kits Market Size (US$ million) and Compounded Annual

Growth Rate (2013 – 2021).............................................................................................................. 36

Figure 13. Global Insulin Delivery Devices Market Size (US$ million) and Compounded Annual

Growth Rate (2013 – 2021).............................................................................................................. 37

Figure 14. Global Dialysis Devices Market Size (US$ million) and Compounded Annual Growth

Rate (2013 - 2021) ......................................................................................................................... 39

Figure 15. Global Blood Pressure Monitors Market Size (US$ million) and Compounded Annual

Growth Rate (2013 – 2021).............................................................................................................. 40

Figure 16. Global Pulse Oximeters Market Size (US$ million) and Compounded Annual Growth

Rate (2013 – 2021) .......................................................................................................................... 41

Figure 17. Global Others Market Size (US$ million) and Compounded Annual Growth Rate (2013

– 2021) ................................................................................................................................. 42

Figure 18. Global Wheelchairs Market Size (US$ million) and Compounded Annual Growth Rate

(2013 – 2021) ................................................................................................................................. 44

Figure 19. Global Walkers and Rollators Market Size (US$ million) and Compounded Annual

Growth Rate (2013 – 2021).............................................................................................................. 45

Figure 20. Global Cranes and Crutches Market Size (US$ million) and Compounded Annual

Growth Rate (2013 – 2021).............................................................................................................. 46

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Figure 21. Global Home Healthcare for Enteral Feeding Devices Market Size (US$ million) and

Compounded Annual Growth Rate (2013 – 2021) ............................................................................ 47

Figure 22. Global Home Rehabilitation Services Market Size (US$ million) and Compounded

Annual Growth Rate (2013 – 2021) .................................................................................................. 51

Figure 23. Global Home Respiratory Therapy Services Market Size (US$ million) and


Figure 24. Global Home Infusion Therapy Services Market Size (US$ million) and Compounded

Annual Growth Rate (2013 – 2021) .................................................................................................. 53

Figure 25. Global Telehealth Services Market Size (US$ million) and Compounded Annual Growth

Rate (2013 – 2021) .......................................................................................................................... 54

Figure 26. Global Unskilled Home Healthcare Services Market Size (US$ million) and


Figure 27. North America Home Healthcare Market; Market Size (US$ million) and Growth Rate

(2013 – 2021) ................................................................................................................................. 59

Figure 28. Europe Home Healthcare Market; Market Size (US$ million) and Growth Rate (2013 –

2021) ................................................................................................................................. 62

Figure 29. Asia-Pacific Home Healthcare Market; Market Size (US$ million) and Growth Rate

(2013 – 2021) ................................................................................................................................. 65

Figure 30. Rest of the World Home Healthcare Market; Market Size (US$ million) and Growth

Rate (2013 – 2021) .......................................................................................................................... 68

Figure 31. Market Share Analysis: Global Home Healthcare Market, by Key Players .................. 71

Figure 32. Koninklijke Philips N.V. Revenue, 2013 – 2015 (US$ million) ..................................... 73

Figure 33. Medtronic Revenue, 2013 – 2015 (US$ million) ........................................................ 76

Figure 34. Kindred Healthcare, Inc. Revenue, 2013 – 2015 (US$ million) ................................... 78

Figure 35. Johnson & Johnson Private Limited, Revenue, 2013 – 2015 (US$ million).................. 80

Figure 36. Invacare Corporation Revenue, 2013 – 2015 (US$ million) ........................................ 83

Figure 37. Bayer AG. Revenue, 2013 – 2015 (US$ million) ......................................................... 85

Figure 38. Abbot Revenue, 2013 – 2015 (US$ million) ............................................................... 87

Figure 39. Fresenius SE & Co KGaA Revenue, 2013 – 2015 (US$ million) .................................... 89

Figure 40. Global Unskilled Home Healthcare Services Market Size (US$ million) and


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1 Global Home Healthcare Market Overview

1.1 Definitions

Home healthcare market involves the market study for wide range of home medical

devices and services that help patients to treat or diagnose a variety of chronic

diseases. Home healthcare offers lucrative business opportunities to the companies

due to increased acceptance of home healthcare, technological advancements, and

cost-effective alternatives compared to hospital visits. The 'Global Home Healthcare

Market – Industry Analysis, Market Size and Forecast (2013 – 2021)' report includes

market size and forecast, estimated for the period of 2016 to 2021. This report

encompasses a detailed study of various home medical devices and home

healthcare services for geographies such as North America, Europe, Asia, and the

Rest of the World.

Product segment of the market is primarily categorized into patient

diagnosis/treatment devices, assistive technology based devices, and enteral

feeding devices. These segments are further divided into: patient

diagnosis/treatment devices — blood glucose monitors, heart rate monitors, sleep

apnea monitors, pedometers, pregnancy test kits, insulin delivery devices, dialysis

devices, sleep apnea monitors, pulse oximeters, and others (coagulation monitors,

nebulizers etc.), and assistive technology based devices — wheelchairs, walkers

and rollators, cranes, and crutches products. The market size and forecast for each

product type has been provided for the period 2013 – 2021, considering 2014 as the

base year. The report also provides the compounded annual growth rate and due to

(% CAGR) for the forecast period 2016 – 2021, for each segment.

Services segment categorized as rehabilitation services, home respiratory therapy

services, telehealth services, home infusion therapy services, and unskilled home

healthcare services. The market size (US$ million) and forecast for the segment has

been provided for the period 2013 – 2021, where 2016 – 2021 is the forecast period.

Based on geography, the market is segmented as North America, Europe, Asia, and

the Rest of the World (RoW). The market size and forecast for geography has been

estimated for the period of 2013 – 2021, in terms of revenue (US$ million). The

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report also estimates the compounded annual growth rate (CAGR%) during the

forecast period from 2016 to 2021, for all the geographies mentioned above.

1.2 Research methodology

The research methodology for market research reports at Scalar Market Research

includes a combination of top-down and bottom-up research formats. Continuous

market tracking, rigorous fact-checking, data-triangulation, and multiple layers of

quality control ensure high-quality data that can be leveraged for actionable insights.

Scalar Market Research methodology starts with extensive secondary research.

Secondary research represents the analysis of SEC filings, annual reports, financial

reports, investor presentations, and technical & industry publications. This secondary

research is supplemented by primary research in order to validate the data and

estimations. A process of primary research involves in-depth interviews with a wide

range of eminent industry participants and key opinion leaders operating in this

market. These interactions helped us to understand several facets of the market with

respect to manufacturers’ and buyers’ perspective. Also, data synthesis and

triangulation techniques are used to develop the market model. The model

represents current consensus market opinion. The market estimates from the model

are used to generate reports that include qualitative and quantitative insights about

the market.

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1.2.1 Global Home Healthcare Market Research Methodology Figure 1. Global Home Healthcare Market Research Methodology

Global

Market

Size

Market-specific Revenues of Key Market

Players

Revenues of Key Market Players

Global Market

Size

Segment-specific Market Size

Regional

Market

Size

Bottom-up

Top-down

1.3 Segmentation

1.3.1 Global Home Healthcare Market Segmentation Figure 2. Global Home Healthcare Market Segmentation

Home Healthcare Market

Patient Diagnosis

Patient Diagnosis

Blood Glucose Monitors

Enteral Feeding Devices

Assistive Technology based Devices

Heart Rate Monitors

Sleep Apnea Monitors

PedometersPregnancy Test

Kits Insulin Delivery

Devices

Dialysis Devices

OthersPulse

OximetersBlood Pressure

Monitors

Assistive Technology based Devices

Wheel Chairs Cranes & CrutchesWalker & Rollators

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2 Executive Summary

Home healthcare comprise of home medical devices and home healthcare services

that aid in curing and management of chronic diseases such as diabetes, cardiac

disorder, and respiratory diseases. The prevalence/incidence of these chronic

diseases is increasing worldwide for which home healthcare market serve as

prominent alternative for the diagnosis and mitigation of these diseases. These

devices and services enable patients to monitor vital signs and chronic health

conditions on day-to-day basis at home facility. Increasing number of people

affecting with these chronic diseases coupled with growing geriatric population

globally drives the market growth. Furthermore, advancement in technologies is

further stimulating the utilization of homecare devices and services, leading to the

market growth. On other side, unfavorable reimbursement schemes coupled with the

high cost of some medical devices hampers the market growth to some extent.

2.1 Market Summary: Global Home Healthcare Market Table 1. Market Summary: Global Home Healthcare Market

Factors 2013 2021

Global Home Healthcare Market

(US$ million) 135,261.7 257,339.1

Global Home Healthcare Market,

By Products (US$ million)

Largest Revenue Generating

Market, By Products (US$ million)

Lowest Revenue Generating

Market, By Products (US$ million)

Segment with Highest Growth

Rate, By Products (US$ million)


By Services (US$ million)


Market, By Services (US$ million)


Market, By Services (US$ million)


Rate, By Services (US$ million)

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By Geography (US$ million)


Market, By Regions (US$ million)


Market, By Regions (US$ million)


Rate, By Regions (US$ million)

Key Market Players

Source: Annual Report, Press Releases, Investor Presentation, Primary Interviews & Scalar Market Research Analysis

Global home healthcare market is primarily categorized as product and services

segment. Among the different category of product segment, patient

diagnosis/treatment devices accounted for the largest product segment, accounted

for the XX% share of the total product segment market revenue in 2015. Increasing

demand for blood glucose monitors, insulin delivery devices, and pregnancy test kits

drives the overall market growth. However, enteral feeding devices recorded lowest

revenue as feeding devices such as enteral tubes and enteral pumps are commonly

preferred to use in hospital settings with the help of skilled healthcare professionals.

Home healthcare services segment divided into rehabilitation services, home

respiratory therapy, home infusion therapy, telehealth, and unskilled home

healthcare services. Among which, unskilled home healthcare captured largest

revenue of the total services market (US$ XX million in 2015) due to high demand of

this service in developing regions of Middle East and North Africa. On the contrary,

increasing acceptance of telehealth services due to its cost-effectiveness have made

this service segment as the fastest-growing service segment with XX% CAGR from

2016 – 2021.

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3 Global Home Healthcare Market Dynamics

3.1 Introduction

Globally, healthcare model is witnessing major shift from hospital-based treatment to

the increase in use of home healthcare products and services. Home healthcare

represents wide range of medical devices and community based services to support

patients from chronic disease conditions such as blood pressure, diabetes, cancer,

cardiovascular disorder, and others. Home-based medical devices and services play

an important role in providing personal care to patients in managing and curing these

diseases. It helps patients in maintaining personal health with the use of various

types of home healthcare devices and services such as blood glucose monitors,

blood pressure monitors, rehabilitation services, etc. Increasing patient population

diagnosed with chronic diseases such as diabetes, blood pressure and

cardiovascular conditions would drive the demand for home-based medical devices

and services. These diseases demands continuous monitoring of vital parameters

which can be done by home devices. Thus, home healthcare is being rapidly

adopted by consumers in order to measure vital parameters on a regular basis and

to cut down medical costs. In addition, demand for self-medication and home-based

treatment is increasing, as more patients are opting for diagnosis and treatment of

specific diseases at the comfort of their homes. Rising awareness about lifestyle

disorders and rapid technological developments in home medical devices have

further accelerated the growth of the home healthcare market globally. However,

high cost of some home devices such as heart rate monitors and dialysis devices,

stringent reimbursement policies coupled with inaccuracy of home medical devices

hampers the overall home healthcare market growth.

Market dynamics comprise of market drivers, market restrains, market opportunities,

and market trends that affects the growth of the global home healthcare market.

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3.1.1 Market Dynamics: Global Home Healthcare Market Figure 6. Market Dynamics: Global Home Healthcare Market

Market DynamicsDrivers Favourable government

initiatives Increase incidence of

chronic diseasesDevelopment of

technology enabled home health care products & service

Ageing population globally

Restrains Stringent

reimbursement policies Inaccuracy issues with

respect to the home care medical devices

Opportunities Increase investment in

emerging geographies will provide a good opportunity to record high revenue

Trends Shifting trend towards

telehealth and telemonitoring services

Source: Scalar Market Research Analysis

3.2 Drivers

3.2.1 Favorable government initiatives

Government of various developing or developed regions is increasingly spending

their healthcare expenditure for home healthcare services due to continuous

increase in demand for home healthcare among end-users. For example, in the U.S.,

home care accounts for approximately 3% (US$ 68 billion/year) of national health

spending which is projected to increase by around 9% annually. Furthermore,

government organizations are also engaged in organizing awareness programs for

home healthcare services/products, which would stimulate the uptake of home

healthcare across the globe. For example, National Home Health Care Foundation is

engaged in organizing awareness program for home healthcare. The organization is

promoting home health awareness among patients and their families in order to

support governmental efforts through its “Health Awareness Program”. Thus, these

type of initiatives, would in turn, encourage end-users to opt for home healthcare,

leading to the market growth.

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4 Industry Analysis

4.1 Value Chain Analysis: Global Home Healthcare Market, By Products

4.1.1 Value Chain Analysis: Global Home Healthcare Market Figure 7. Value Chain Analysis: Global Home Healthcare Market

DesignDelivering product to customer

Managing the point of sales

Managing and Distributing

Product to be sold

Acquiring, Storing & Preparing raw material inputs

Purchasing or Building

Inventory

Prototype Process

Development Regulatory

Approvals Sustain

Engineering

Marketing And Sales

Inventory Management

& Distribution

Manufacturing And

Assembling

New Product Development

Sourcing And Development

Customer Fulfilment

Software Development

Electrical / Electronic Components

Precision Metal Parts / Works

Plastic Extrusion And Moulding

Weaving / Knitting

Assembly Packaging Sterilization

Final Product Distributor Mail Order

Distributor

Campaign Advertisement Product

Display Sales

Training Consulting Repair &

Maintenance Customer

Feedback & Queries

Home Healthcare Products Goble Value Chain

Source: Scalar Market Research Analysis

4.2 Average Selling Price Analysis

The home healthcare market is fragmented in nature, where large number of key

companies are offering variety of different products/services at different price range.

Thus, in order to estimate the average selling price for each home healthcare

product, we have considered parameters such as consumption pattern, demand and

supply ratio, technological up-gradation, and market saturation. Furthermore,

manufacturing costs play an essential role in the pricing of these homecare products.

Considering the demand-pricing scenario in different regions such as North America,

Europe and Asia-Pacific, we have arrived at the following average pricing:

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5 Global Home Healthcare Market, by Products

5.1 Introduction

Home healthcare devices is defined as the group of medical equipments that can be

used at home settings for the diagnosis, treatment and mitigation of the chronic

diseases such as diabetes, hypertension, sleep disorder, mobility disorders and

others. According to the official U.S. Government Site for Medicare, home healthcare

is usually less expensive and more convenient treatment option as compared to the

hospital or skilled nursing facility therapy. The market for home healthcare products

is driven by various factors such as increasing incidences of chronic diseases,

consistent rise in geriatric population, positive government initiatives, introduction of

advanced technology based home devices and others. However, high cost of some

home healthcare devices such as dialysis devices and sleep apnea products

hampers the market growth to some extent. In addition, strict reimbursement policies

and accuracy issues would further hamper the growth of the home healthcare

products market.

5.1.1 Global Home Healthcare Market Size (US$ million), By Segments (2013 – 2021)

Table 5. Global Home Healthcare Market Size (US$ million), By Segments (2013 – 2021)

Segments 2013 2014 2015 2016 2017 2018 2019 2020 2021

CAGR%

(2016 –

2021)

Patient

Diagnosis/Treatment

Devices

Assistive Technology

based Devices

Enteral Feeding

Devices 521.0

Total


The global market for home healthcare, by products is majorly categorized as

patient’s diagnosis/treatment devices, assistive technology based devices and

enteral feeding devices market. Among which, patient diagnosis/treatment devices

were the largest product segment in 2015, and is expected to be the fastest-growing

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segment during the forecast period. Consistent rise in chronic diseases globally

coupled with increasing patient preference for home devices such as blood glucose

monitors and blood pressure monitors drives the market growth of this segment.

The global home healthcare grew from US$ XX million in 2013 to US$ XX million in

2021. This market is expected to grow at a compounded annual growth rate of XX%

in the forecast period.

5.2 Patient Diagnosis/Treatment Devices

Patient diagnosis/treatment devices were the largest product segment in 2015,

accounting for the XX% share of the total market during the same year. This

segment includes a wide range of medical equipment that can be used for the

diagnosis or treatment of chronic diseases such as hypertension, diabetes,

cardiovascular disorders, asthma, kidney problems, sleep disorders, and many

others. The global market for home patient diagnosis/treatment device is segmented

into blood glucose monitors, heart rate monitors, sleep apnea monitors, pedometers,

pregnancy test kits, insulin delivery devices, dialysis devices, sleep apnea monitors,

pulse oximeters, and others (coagulation monitors, nebulizers, etc.).

5.2.1 Global Home Healthcare for Patient Diagnosis/Treatment Devices Market Size (US$ million) and Compounded Annual Growth Rate (2013 – 2021), By Products

Table 6. Global Home Healthcare for Patient Diagnosis/Treatment Devices Market Size (US$ million) and Compounded Annual Growth Rate (2013 – 2021), By Products

Products 2013 2014 2015 2016 2017 2018 2019 2020 2021

CAGR%

(2016 –

2021)

Blood

Glucose

Monitors

Heart Rate

Monitors 580.8

Sleep Apnea

Monitors

Pedometer

Pregnancy

Test Kits

Insulin

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Devices

Dialysis

Devices

Sleep Apnea

Monitors

Pulse

Oximeters

Others

Total


The global home healthcare for patient diagnosis/treatment devices market grew

from US$ XX million in 2013 to US$ XX million in 2021. The market is expected to

grow at a compounded annual growth rate of XX% in the forecast period.

5.2.2 Blood Glucose Monitors

Home blood glucose monitors market recorded US$ XX million in 2015, XX% share

of the total patient diagnosis/treatment devices market. Home blood glucose

monitors are used to measure and regulate glucose levels of a patient. These

glucose monitors are small electronic devices that can be used to determine

approximate concentration of glucose in the blood. Home blood glucose monitors

comprise a meter and a strip that helps to measure the glucose level. High growth of

this segment is primarily attributed to consistent rise in diabetic population globally.

According to the World Health Organization (WHO), the number of diabetic patients

worldwide estimated to be 347 million in 2013, and is likely to reach 380 million by

2025. As per International Diabetes Federation (IDF) estimates, around 366 million

people were diagnosed with diabetes globally in 2011, and the number is expected

to reach 552 million (rise of 9.9%) by 2030. This rise in diabetic patients is expected

to accelerate the growth of the home blood glucose monitors market.

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6 Global Home Healthcare Market, by Services

6.1 Introduction

Home healthcare services comprise of treatment services for disabled or ill patients

who have short-term or long-term need of medical care for diseases such as

cardiovascular, diabetes and obstructive pulmonary diseases. This treatment

services includes skilled nursing services, medication services, medical equipment,

personal care services (such as bathing and transportation), and therapeutic

services such as respiratory and physical therapy services. Home healthcare

services market is majorly driven by the presence of large number of players who

provide variety of services. For example, Maxim Healthcare Services, Inc. offers both

skilled medical care and non-medical services for adults and pediatric patients in the

comfort of the home. In addition, the company offers variety of home healthcare

services such as therapy services, companion care, disabled people care, skilled

medical care and other services. Thus, these offerings would in turn attract large

number of patients to avail home healthcare services, thereby enhancing market

growth.

6.1.1 Global Home Healthcare Market Size (US$ million), By Services (2013 – 2021)

Table 8. Global Home Healthcare Market Size (US$ million), By Services (2013 – 2021)

Services 2013 2014 2015 2016 2017 2018 2019 2020 2021

CAGR% (2016 –

2021)

Rehabilitation Services

Respiratory

Services

Infusion

Services

Telehealth

Services 5,615.1

Unskilled Services

Total


The home healthcare services market is also expected to grow at a steady rate as

several organizations have started offering accreditation programs that help key

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companies to improve the home business operation and quality of patient care. For

example, the Accreditation Commission for Health Care (ACHC) is a non-profit

national healthcare accrediting organization. This organization is dedicated to deliver

accreditation standard for in-home aide services. The ACHC is actively engaged in

partnering with companies that seek accreditation and related services. These efforts

by private and government organizations would build a healthy platform to develop

the healthcare services market, which would drive the overall market. In addition,

increasing Medicare approved home healthcare services, cost effectiveness and

high comfort with home healthcare services would boost market growth. However,

limited geographic presence of home healthcare services providers would hamper

the market growth. For example, key players such as Maxim Healthcare Services,

Inc. and Lincare, Inc. dominate the U.S. and Europe markets, whereas these

companies do not have significant presence in the emerging economies in Asia-

Pacific and the Rest of the World. This factor would in turn hamper the growth of the

home healthcare services market to a certain extent.

The home healthcare services market is segmented into rehabilitation services,

telehealth and telemedicine services, infusion therapy services, respiratory therapy

services, and unskilled home healthcare services. Of these, rehabilitation services

and unskilled home healthcare services captured large chunk of the home

healthcare services revenue in 2015. The prime reason for the growth of these

segments is the growing demand for rehab services in developed regions coupled

with high acceptance of unskilled home healthcare services in developing regions.

The global home healthcare is expected to grow from US$ XX million in 2013 to US$

XX million in 2021. This market is expected to grow at a compounded annual growth

rate of XX% in the forecast period, 2016 – 2021.

6.2 Home Rehabilitation Services

Home rehabilitation services comprise of physical therapy services, occupational

services and speech therapy services. These services help patients to recover from

acute or chronic injury and illness such as Parkinson’s disease, cancer, arthritis,

neurological disorders, and others. Among the different types of rehab services,

physical home rehabilitation services includes back-to-work training program to

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7 Global Home Healthcare Market, Geographic Analysis

7.1 Introduction

The regional segments of the home healthcare market included in this report are

North America, Europe, Asia, and the Rest of the World (RoW). North America was

the largest regional segment in 2015, while Asia is expected to be the fastest-

growing regional segment in the forecast period.

7.1.1 Global Home Healthcare Market Size (US$ million), By Regions (2013 – 2021)

Table 9. Global Home Healthcare Market Size (US$ million), By Regions (2013 – 2021)

Regions 2013 2014 2015 2016 2017 2018 2019 2020 2021

CAGR%

(2016 –

2021)

North

America

Europe

Asia 9.9%

RoW

Total


7.2 North America

North America accounted for the largest share of the global home healthcare market

with US$ XX million of market revenue in 2015. Factors such as rising incidences of

chronic diseases (i.e. hypertension, cardiovascular, diabetes and respiratory

infections), positive government initiatives and technological advancements are

considered as the major driving factors for the growth of the home healthcare market

in North America.

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7.2.1 North America Home Healthcare Market; Market Size (US$ million), By Country (2013 – 2021)

Table 10. North America Home Healthcare Market; Market Size (US$ million), By Country (2013 – 2021)

Country 2013 2014 2015 2016 2017 2018 2019 2020 2021

CAGR%

(2016 –

2021)

U.S.

Canada

Total 8.9%


7.2.2 North America Home Healthcare Market; Market Size (US$ million) and Growth Rate (2013 – 2021)

Figure 27. North America Home Healthcare Market; Market Size (US$ million) and Growth Rate (2013 – 2021)

52

,91

4.4

57

,13

0.8

61

,83

1.8

67

,03

6.9

72

,84

7.8

79

,23

4.9

86

,25

2.9

94

,05

6.3

1,0

2,6

78

.3

2013 2014 2015 2016 2017 2018 2019 2020 2021

North America Home Healthcare Market Trend. 2013-2021

Source: Scalar Market Research Analysis.

The growth of this region is majorly attributed to the increasing incidence of chronic

diseases such as diabetes hypertension, sleep disorders and others. For example, in

2014, According to National Diabetic report, 29.1 million people or 9.3% of the

population have diabetes in U.S. In addition, sedentary lifestyle and poor dietary

habits increase the risk of these chronic diseases in North America. Thus, high

incidence rate of chronic diseases would increase the use of home healthcare

equipment, which would boost market growth. Moreover, patients prefer home

healthcare compared to hospital stay, as home healthcare reduces frequent visits to

clinics and hospitals and offer convenient and cost-effective option with respect to

hospital treatment. Shift in patient preference from hospital treatment to home

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healthcare also contributes to the growth of the home healthcare market in North

America. Furthermore, consistent rise in healthcare expenditure by the U.S.

government for the disease management boost the market growth. Based on

Centres for Disease control and Prevention statistics, per capita national health

expenditure was $9,523 in 2014, thus, rising healthcare expenditure increase the

patient’s spending on home healthcare devices, leading to the market growth to an

extent.

7.2.3 North America Home Healthcare Market; Market Size (US$ million), By Products (2013 – 2021)

Table 11. North America Home Healthcare Market; Market Size (US$ million), By Products (2013 – 2021)

Products 2013 2014 2015 2016 2017 2018 2019 2020 2021

CAGR%

(2016 –

2021)

Diagnosis Devices 9.4%

Assistive Devices

Enteral Feeding Devices

Total


On other side, strong merger and acquisition strategies adopted by local or global

healthcare services companies domiciled in North America augments the home

healthcare services market growth in this region. In 2014, Kindred, Inc. acquired

Gentiva Health Service. This acquisition would help Kindred, Inc. to strengthen its

market position in Louisiana, thus, acquisition strategy would help expand the

geographical presence in the region. Moreover, participation of the National

Association for home care in framing Medicare’s payment policies would positively

affect the reimbursement policies, which would boost the growth of the home

healthcare market. Other factors such as highly structured healthcare industry,

availability of various reimbursement policies from public and private health

insurance firms and rising hospital cost would accelerate the growth of the home

healthcare market in North America. Key players such as Medtronic, Inc., Abbott

Laboratories, and Johnson & Johnson are operating in North America market.

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8 Competitive Landscape

8.1 Market Share Analysis, by Key Players: Global Home Healthcare Market, by Products

The market share analysis studies the market share of the leading players operating

in the home healthcare products market. This market share analysis is exclusively

focused on home healthcare products market and is estimated based on considering

the global home healthcare products market revenue for the year 2015. The value

percentage for each company is based on the analysis of company’s investor

presentations, annual reports, press releases, product offering particular to home

healthcare product segment, and opinion of primary respondents. The below market

share diagram represents the revenue in terms of value percentage for 2015 for

each leading players operating in this market.

8.1.1 Market Share Analysis: Global Home Healthcare Market, by Key Players Figure 31. Market Share Analysis: Global Home Healthcare Market, by Key Players

11.2%

8.2%

7.3%

4.9%

4.1%

2.4%

61.9%

Medtronic Abbott

Koninklijke Philips N.V Invacare Corporation

Johnson & Johnson Private Limited Bayer AG

Others

Source: Annual Reports, Press Releases & Scalar Market Research Analysis

In 2015, Medtronic emerged as the leader of the global home healthcare products

market, accounting for XX% share of the global market revenue. Strong product

offering in diabetes management devices helped the company to record high

revenue. The company operates through three business units into Intensive Insulin

Management, Non-Intensive Diabetes Therapies and Diabetes Services and

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9 Company Profile

9.1 Koninklijke Philips N.V.

9.1.1 Company Overview

Philips is a diversified technology company, focused on improving people’s health

through newness and innovations. Company's major business segments are

Healthcare, Consumer lifestyle and Lighting. The company has strong work force of

112,959 employees worldwide. It also employed approximately 40,000 people in

healthcare sector.

9.1.2 Financial Overview Figure 32. Koninklijke Philips N.V. Revenue, 2013 – 2015 (US$ million)

24,799.2

24,123.7

27,318.6

2013 2014 2015

Source: Company’s Annual Report

In 2015, the company generated US$ 27,318.6 million, 13.24% increase compared

to the previous year. Increase in sales revenue majorly attributes to increase in sales

in healthcare products.

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9.1.3 Business Strategy

9.1.3.1 Strengths and Weakness

Strengths –

1. Strong focus on healthcare business which contributes about 40% of total

revenue. Healthcare products include broad range of specialized; medical

diagnostic instruments and tests kits.

2. Strong employee force of 112,959, of which about 40,000 are in healthcare

divisions provides healthy platform to grow in healthcare division of the

company.

Weaknesses –

Limited geographic presence of company reduces the product reach into developing

regions such as Middle East and African countries

1. Unilateral focus on machinery and best engineering is also considered as a

weak point for the growth of company’s revenue. 2. Focus on too many products at a time.

9.1.3.2 Research and Development Expenses

Phillips believes in introducing new and innovative healthcare products. Thereby, the

company is aggressively increasing its research and development expenses since

last couple of years. In 2015, the company spent around US$ 2,138 million for

research and development activities. The company aims to develop novel healthcare

devices or to update existing product offering through high spending on research

activities.

9.1.3.3 Mergers and Acquisitions

In 2015, Philips acquired Volcano Corporation, an image guided company based in

U.S.A and Blue Jay consulting. The company aims to expand its product offering

through these types of merger and acquisition strategies.

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9.1.3.4 Product Approval and Development

In 2015, the company expanded its green product portfolio with 11 new products.

These products improve patient compliance.

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11 Appendix

11.1.1 List of Acronyms Table 22. List of Acronyms

Sr. No. Acronym Extended Name

1. WHO World Health Organization

2. CSIS Center for Strategic & International Studies

3. IDF International Diabetes Federation

4. ECHO European Confederation of Care-Home Organizations

5. IoT Internet of Things

6. EVV Electronic Visit Verification

7. HIPAA Health Insurance Portability and Accountability Act

8. OSA Obstructive Sleep Apnea

9. ESRD End Stage Renal Disease

10. CKD Chronic Kidney Disease

11. CDSCO Centres for Disease Control and Prevention

12. COPD Chronic Obstructive Pulmonary Disease

13. DPI Disabled People's International

14. ACHC Accreditation Commission for Health Care

15. ATA American Telemedicine Association

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