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By Line, Sandra & Gretha

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About H&M

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Established in 1947

H&M world wide: 2000 stores, in 37 markets on four continents

Profit for 2009: 16.4 bilion SEK & 76.000 employees

Concept: Fashion and quality at the best price

H&M does not own any factories, instead they have 15 production offices

in Asia and Europe and 700 independent suppliers

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All eyes on H&M

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Front leaders in the textile business

Major impact on material trends and players in the fast-fashion business

Media exposure

2006 – Underpaid workers in Cambodia & ILO conventions broken.

2009 – Huge strikes in Dhakar because of low minimum wages

2010 – Waste scandal, destruction of clothes.

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Sustainable focus

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All suppliers are obliged to follow H&M’s Code of Conduct - based on ILO concentions and the UN Concention on the Rights of the Chils

H&M supports All for Children, a project in cooperation with UNICEF that aims to improve the situation of the children in cotton producing areas in India

Clean water is a priority and therefore H&M has signed the CEO Water Mandate.

H&M aim to reduce carbon dioxide emssions by 5 percent per year in the three years to 2012 relative to sales.

Using and trying out new sustainable materials. The Garden Collection, a spring 2010 collection made entirely of enviromentally adapted materials, offers garments and accessories with floral patterns and modern look.

H&M Organic Cotton range increases. The aim is to step up the use of organic cotton by at least 50% per year from 2008 until 2013 based on the previous year’s target. So far H&M have exceeded the target, using 3.000 tons in 2008 and 8.500 tons in 2009.

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Extern activities / Memberships

First layer:• Cooperation with UNICEF• Donations to areas hurt by nature catastrophes • Charity – fights against drugs

Second layer:• EU flower• UN Global compact• Textile Exchange (former organic exchange)• Better cotton initiative• Water AID

• IT supplier requirements• Supplier requirements for interior • Chemical restrictions

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Reason to engage in CSR

Biggest motivationsfactor:

+ Risk management

+ Market positioning

+/- Civic positioning

- Organizational functioning/employee

- The better way

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Strategic CSR communication

Strategic response communication moving towards strategic

involvement communication

Hence to their size and role in the textile business – the

media is craving for transparency.

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Visibility

Homepage material: Sense giving towards consumers

Code of conduct

Environment brochure

CSR/Sustainability reporting

Annual report

International projects: Sense making towards NGO´s, governments and investors.

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Current documentation

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Supply chain management

Local production offices create close and longterm relationships with suppliers.

Audit system created by H&M and performed by employees.

Audit schedule consists of 90 questions and verification points.

Are those answers valid?

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Marketing the values

Focus on temporary popup campaigns such as Fashion against Aids

No bar for organic products? Where is the drive to promote these initiatives?

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Future needs

See prospect for this summer collection

More continuity needed concerning organic production

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The end