P.L.A Productions

"Hit the Deal"mobile application

Athina KarakostaEirini MartakiMaria LoufardakiPari GeorgiouLinda Mata

The Problem

● Shopping Day! Which are the offers available next to me right now?

● How can I get informed about the new offers that interest me?

● How can I purchase my offer without being

in a hurry and without having trouble with banks?

Elevator Pitch "Hit the Deal"

ALL deal sites in ONE mobile application, by checking in, or choosing specific locations,

gender, interests or browsing by product categories, you can DIRECTLY purchase the

product or service you wish JUST by charging your new "Hit the Deal" credit card.

"Hit the Deal" means...

● free mobile application

● gathered offers from many deal sites

● direct and instant purchase

● permanent submission of your credit card's passwords

● payment via the credit card just with one click

Making the difference● easy access and purchase ● check-in ability to view the offers that are close

● personalisation (location(s), gender, age, interests), categories, and option to receive notifications

● gamification - finding and earning deals through

games ● solution of payment problem - instant purchase by

credit card

Gamification In Deals GAME #1Crosswords/Puzzles - Find the hidden brand's name and see/earn the deals

Gamification In Deals GAME #2: Quizzes with questions about:

SPORTS MOVIES FASHION COOKING by which you can earn some offers revelant to the topic of the game

Global Competitors

Competitor 1GOOGLE OFFERS

● location service● personalized offers● free

Difference

● Only in US● Only for Androids● Needs printing

Global Competitors

Competitor 2DEALS IN NEW YORK

● application● gathering of offers

Difference

● No personalization● No location service● Only in New York● No purchase via the application

Competitors in Greece

Competitor 1SKROUTZ.GR

● The most popular offers' site● Includes many offers by different shops

Difference

● No personalisation● Not easy payment

Competitors in Greece

Competitor 2SOBY.GR ● One of the most popular sites ● Includes all deals by deal sites

Difference● Not a mobile application● Not easy payment

Competitors in Greece

Competitor 3SPLOONG

● application ● location service ● companies - first 3 months free● customers - free

Difference● No target● Each company independently makes an offer● Can't purchase by mobile, only information

Competitors in Greece

Competitor 4FWEEBI.GR ● only for popular brands● choose location● free

Difference● No personalisation● Not easy payment

Competitors in Greece

Competitor 5RICARDO.GR ● Bidding● Sale your own things● Free

Difference● No personalisation● Not easy payment● Not all - able to bid

Product Comparison Globally

GOOGLE OFFERS

DEALS IN NEW YORK

HIT THE DEAL

EASY USE YES NO YES

GAMIFICATION NO NO YES

PERSONA-LISATION

YES NO YES

PURCHASE YES YES YES

REFERS TO costumers companies

costumers deal sites

deal sitescostumers companies

AVAILABILITY FREE FREE FREE

Product Comparison for Greece

SKROUTZ.

GRSOBY.GR SPLOONG FWEEBI RICARDO HIT THE DEAL

EASY USE YES NO NO YES YES YES

GAMIFICATION NO NO NO NO NO YES

PERSONA-LISATION

categoriesbarcodeshops

categorieslocation

location location categoriesprice

locationcheck inbrowsercategories

PURCHASE YES YESpaypal

NO NO YEScontact with the salesman

YEScredit card

REFERS TO deal sitescostumers

deal sites costumers

deal sitescompanies

deal sitescompanies

costumers deal sitescostumers companies

AVAILABILITY FREE FREE companies pay, not customers

FREE FREE FREE

Where do we place ourselves

easy payment

Info - Not Sale

pesonalisation of offers

mass offers

FWEEBI.GR SPLOONG

RICARDO.GR

SOBY.GR

HIT THE DEAL

SKROUTZ.GR

GOOGLE OFFERS

DEALS IN NEW YORK

That was our "Hit the Deal" application