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LATAM PAY-TV FORUM Presented by

Hispanic TV Summit 2012 - Agenda

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Agenda for the 2012 Latin America Pay TV Forum in Miami, Florida. Horacio Gennari recounts how Latin America's cultural mosaic informs the new media and advertising models that are needed in the region today. A panel of consumer research specialists discuss the challenges they face in the Latin American market. Representatives from some of the leading commercial brands in Latin America discuss the challenges they face in the Latin American market. Watch this event on YouTube - http://www.youtube.com/playlist?list=PLz-Ze19N6TY8ow14caM73ytXYu-7qZwjq Attend Portada's 2013 Latin Content Marketing Forum in Miami this June 4th, 2013. Learn more at: http://www.portada-online.com/conferences

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Page 1: Hispanic TV Summit 2012 - Agenda

LATAM PAY-TV FORUM

Presented by

Page 2: Hispanic TV Summit 2012 - Agenda

SETTING THE STAGE

2012-2020:The Latam Pay-TV market

LATAM PAY-TV FORUM PRESENTED BY BUSINESS

BUREAU

9:15 am10:00 am

Page 3: Hispanic TV Summit 2012 - Agenda

BEHIND THE NUMBERS:THE RESEARCH PERSPECTIVE

LATAM PAY-TV FORUM PRESENTED BY BUSINESS

BUREAU

10:00 am11:00 am

MODERATORMarcos Baer, Publisher Portada

PANELISTSTomas Gennari, Intelligence and Business Development Director, Business Bureau

John Kim, Managing Partner, HIG Growth PartnersGonzalo Ramos Otero, Executive Director, Ceop Market

ResearchGiovanni Rodriguez, Specialist Leader, Deloitte

Consulting LLP

Panel of Research Information Producers

Page 4: Hispanic TV Summit 2012 - Agenda

SHOW ME THE NUMBERS:

THE BUSINESS PERSPECTIVE

LATAM PAY-TV FORUM PRESENTED BY BUSINESS

BUREAU

11:30 am12:30 am

MODERATORHoracio Gennari, President of Business Bureau

PANELISTS

Matias Berardi, Competitive Intelligence Manager Region Panamaricana DIRECTV Latin America

Laura Berga, Director Strategy & Programming Analysis, HBO Latin America

Karina Besprosvan, Research & Consumer Behavior Regional Director, Omnicom Media Group

Paula Guarin, Business Leader Strategic Planning, Visa  

Panel of Research Information Consumers

Page 5: Hispanic TV Summit 2012 - Agenda

CONCLUSIONS /FINAL NOTE

LATAM PAY-TV FORUM PRESENTED BY BUSINESS

BUREAU

12:30 am12:45 am