GAMIFICATION Trends Analysis

Presentation by: Anne Hinrichsen & Nannan Xun Hospitality Marketing and Sales

WHAT IS GAMIFICATION?

Gamification is defined as the integration of game

mechanics or game dynamics into a website, service,

community, or application in order to make them more

fun and engaging and to encourage customer loyalty.

HISTORICAL REVIEW

Gamification has been around for hundreds of years,

just not used in the same way as it is now.

For example: the toy in the Cracker Jack box.

First modern gamification service was created by

Bunchball in 2007.

BigDoor was founded in 2009.

This is an example of

the rewards a customer

could earn on a site

that uses BigDoor’s

gamification software.

REACH AND SCOPE

Big and small companies and brands have started to

catch on to gamification as a marketing strategy.

The more popular gamification becomes the more

important it is for every segment of the business and

hospitality world to adopt the trend into their plans.

DIRECT APPLICATION #1 NIKE

2012- Introduced Nike+ Fuel Band

Tracks daily exercise

Nike Fuel earned based on exercise and

goals

Online interactive game: Nike Fuel

Missions

Uses Nike Fuel earned to lead characters

through a world taken over by winter

DIRECT APPLICATION #2

VERIZON Social site called Verizon Insider

Added Gigya (gamification platform) to the site

Users can earn points and rewards for participating in

contests, posting comments, and promoting events

BUSINESS LANDSCAPE IMPACTS

Gamification can help manage employee behaviors and

productivity levels

Employees can use the scoreboards and badges to keep track

of their own behavior and involvement within their company –

this will help motivate employees with competition, challenges,

and the incentive to do their tasks to the best of their ability By 2015 gamification will be in 25 percent of

redesigned business processes

COMPETITIVE ADVANTAGEGamification

REPORTED IMPACTS

INDUSTRY EXAMPLE- BIG DOOR

Case example- BigDoor

INDUSTRY EXAMPLE-

Case Study- BadgeVille

PERCEPTION ON GAMIFICATION

It is helping publishers to keep their users around their sites.

COURSE CONTENT

Effective Sales Techniques Sales Force Objectives Customer Retention Customer Satisfaction Public Relation

BIGDOOR

https://www.youtube.com/watch?v=vwIYzr8etcc