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Heritage Foods India Ltd
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Heritage Agri Division
Business profile – Agri Division
I. Mission & Vision
II. Agri Business Snapshot
III. Key Take Away – Agri
IV. Pack Houses Infrastructure
Mission & Vision
Mission• Bringing prosperity into rural families of India through co-operative efforts
and providing customers with hygienic, affordable and convenient supply of“Fresh and Healthy” food products
Vision
• To be a progressive billion dollar organization with a pan India foot print by 2015
• To achieve this by delighting customers with “Fresh and Healthy” food products, that are a benchmark for quality in the industry
• We are committed to enhanced prosperity and the empowerment of the farming community through our unique “Relationship Farming” Model
• To be a preferred employer by nurturing entrepreneurship, managing career aspirations and providing innovative avenues for enhanced employee prosperity
• Carved out as a separate business division in the company inJanuary 2008.
• To develop an integrated food supply chain to meet Retail demandand to take up production through “Custom Farming” or“Relationship Farming”, primary processing, “Quality Assurance”and distribution to offer full range of kitchen requirements (Fruitsand Vegetables).
Agri Business Snapshot
Pack Houses:
• Mattam, Santhipuram Mandal, Chitoor District (About 18km from
Kuppam and 130km from Bangalore and 260km from Chennai)
• Adavi Masjid, Mulugu Mandal, Medak district (About 50km from
Hyderabad).
Agri Business Snapshot
� Custom Farming
• By working Closely with farmers through
Custom Farming or relationship Farming &
providing extension services with respect of
Good Agricultural Practices, Integrated
Nutrition & Pest Management, Pre & Post
harvest practices, which help the farmer
Improve Productivity & minimize handling lossImprove Productivity & minimize handling loss
• Annual Crop calendar that would ensure much
higher annual income per unit area
• Input supply, technical guidance, credit
linkage and Package of improved farm
practices for better productivity
• Crates & logistics support
• Payment for supplies directly credited in
farmer’s bank accounts
Agri Business Snapshot
� Training:
• Conducting regular training programs for
farmers and field staff in association with
Indian Institute of Horticulture Research
( IIHR) Scientists in the Soil management,
Water management, Integrated pest
management and fertilizer management.
Extension Activities:Extension Activities:
• Distribution of High yielding and disease
resistant hybrid seeds to the farmers.
• Identification of pests and diseases and their
control by recommending specific insecticides
and Fungicides.
• Identification of nutrient deficiency symptoms
and their remedy by recommending specific
fertilizers and nutrients.
Agri Business Snapshot
Production Areas:
• Kuppam area Comprising Chittoor (Andhra Pradesh), Kolar
(Karnataka) and Krishnagiri (Tamil Nadu) districts.
• Second one comprising Medak, Ranga Reddy and Nalgonda
Agri Business Snapshot
• Second one comprising Medak, Ranga Reddy and Nalgonda
district (AP)
• Strong Backward Linkage
• Custom Farming or Relationship Farming
• Equipped with strong hold in rural India
• Intensive quality assurance standards
Agri Business Snapshot
Agri Business Snapshot
� Pack Houses (Processing Centers)
• Heritage is operating temperature and humidity controlled pack
houses with cold storage facilities and ripening chambers at Chitoor
(AP) and Hyderabad (AP) with capacities of 200MT and 100 MT per
respectively
• These capacities are expandable to 300 MT and 125 MT based
requirement & with modest investments
POST-HARVEST OPERATIONS
RECEPTION
SORTING & GRADING PACKAGING
PRE-COOLING COLD STORAGE
LOGISTICS
Key Take Away – Agri
• 1547 acres under Custom farming per annum
• 326 Custom Famers
• 98 Registered famers
• Collections centers
� Mulugu -4
� Mattam - 7
• 57% supplies to Heritage Fresh Retail stores
Integrated Agri Operations
• 57% supplies to Heritage Fresh Retail stores i.e. 30MT/day
• Commercial sales of 30 MT /day including banana and imported apples.
• Custom Ripening of Banana on average of 50 MT /Day
• Both Pack Houses EBITDA Positive
Pack Houses Infrastructure
Particulars Mattam Mulugu
Location Mattam, Shantipuram, chittoor Dist., Andhra Pradesh, 130 Kms from Bangalore and 260 Kms from Chennai
Adavi masjid (V), Mulugu (M), Medak District, Andhra Pradesh, 50 Kms from Hyderabad
Land 19.22 Hectares 9.25 Hectares
Plant 2 Hectares 1.6 Hectares
Total Built-up Area 134198 Sft 23456 Sft
Processing Capacities 200 MT 100 MT
Cold Storage
(i) Transit for 1 - 2 weeks 4 Nos of 25 MT each 2 Nos of 25 MT each(i) Transit for 1 - 2 weeks 4 Nos of 25 MT each 2 Nos of 25 MT each
(ii) Long term for 1- 5 Months 4 Nos of 300 MT each NIL
(iii) Pre-cooling units 2 Nos of 5 MT each / charge of 6 hrs15 MT charge of 3 hrs
Cold stores serve the purpose
Ripening Chambers 5 Nos of 25 MT each 4 Nos of 10 MT each
Handling Equipments
Hand Trolleys 4 Nos 3 Nos
Crates 19000 Nos 7000 Nos
Crates washing System 1 No 1 No
Pallets to stock Crates 1000 Nos 250 Nos
Fork Lifts 2 Nos 2 Nos
Hydraulic Pallet jack 6 Nos of 1 MT each 4 Nos of 1 MT each
Important Features of the Pack Houses
• Located in the heart of production areas
• Processing and dispatch areas temperature & humidity controlled
• Mechanized Sorting & grading lines to suit different types & volumes ofproduce
• Net Packing / washing of rooty vegetables
• Cold storage infrastructure include Pre-cooling, short and long termstorage chambers
Important Features of the Pack Houses
• Ripening chambers of 45 MT at IPH Mattam , 15 MT at IPH Mulugu &15 MT at Chennai DC.
Available facilities in Mattam Pack House
� Location
Mattam, Santhipuram Mandal, ChitoorDistrict.
� Climate is suitable to produce almostall kinds of vegetables crops round theyear
� Processing capacity
200 MT Fruits and Vegetables
� Cold Storage
• Transit Cold Store
4 Nos (short duration) with storagecapacity 200 MT
• Long duration cold store
4 Nos with storage capacity 2000 MT(500 each)
Available facilities in Mattam Pack House
� Infrastructure and processing facilities
Total build up area
12472 square meters
• Reception area: 548 sq. m
• Grading and sorting area: 4200 sq. m
• Line 1: potato, carrot, beetrootwashing and grading linewashing and grading line
• Line 2: Grading line for othervegetables
• Handling capacity per line: 5 MT/ hreach
Available facilities in Mattam Pack House
� Pre-cooling units
2 Nos of 5MT each
� Ripening Chambers
5 Nos of 25 MT each
� Handling EquipmentsHandling Equipments
• Hand Trolleys 4Nos
• Crates 19000 Nos
• Crate Washing system 1 No
• Pallets crates 1000 Nos
• Fork lifts 2 Nos
• Hydraulic Pallet jack 6 Nos.
Available facilities in Mulugu Pack House
Location
Adavi Masjid, Mulugu Mandal,Medak district (about 50km fromHyderabad).
� Processing capacity
100 MT Fruits and Vegetables
� Infrastructure and processing� Infrastructure and processingfacilities
Total built up area 2180 squaremeters
• Reception area: 135 sq. m
• Grading and sorting area: 962 sq. m
� Cold Storage
Transit Cold Store
2 Nos (short duration) with storage
capacity 50 MT (25MT each)
� Ripening Chambers
4 Nos of 15 MT each
� Dispatch Hall
25.5m*15m
� Handling Equipments
Available facilities in Mulugu Pack House
� Handling Equipments
• Hand Trolleys 3Nos
• Crates 7000 Nos
• Crate Washing system 1 No
• Pallets to stack carets 250Nos
• Fork lifts 2 Nos
• Hydraulic Pallet jack 4 Nos.
Important Features of the Pack Houses
• Fully supported by DG power
• Totally mechanized material handling system
• Reverse Osmosis (RO) and De-mineralized (DM) plant
• Effluent Treatment Plant (ETP)
Pack Houses Infrastructure
Farm to fork – Integrated Retail Business
Farmer
Pack Houses (F&V)
& staplesBulk Sourcing FMCG Bakery
Distribution centers / ware houses
Sourcing
Distribution Netw
ork and
end Contact
Channels
Dairy
Flagship
stores
Home
Delivery
Urban Consumers
Institutional Sales
Distribution Netw
ork and
Front-end Contact
Channels
Consumers
Man Power Details
S No Division Regular Part timers/Casuals Total
1 Agri 105 81 186
Heritage Agri Division
THANK YOU