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Presentation at Hays on B2B Social Media
October 24th 2013
Colm, why do you have a cauliflower ear?
My Background
Past
Present
I have helped some of the most successful organisations in the world with their digital comunications and some fantastic charities too.
Experience
Who we help
Leadership
Sales
Recruitment
Customer Services
Communications
Marketing
What we do
We give digital marketing and communications advice
We build social websites and social channels and elearning platforms
We train staff on how to look and act professionally online for business
We can manage part or all of your digital marketing and communications
52,731,209Internet users in the UK out of a population of 63,047,162 81% PenetrationSource: Internet World Stats June 2012
75,750,000mobile phones in the UK:
Today saying ‘I don’t do social media’ makes you look stupid in business
‘On average, customers progress nearly 60% of the way through the purchase decision-making process before engaging a sales rep’
First impressions count online
V
1. Tell the person next to you 3 things you would like clients or business associates to think about you as a professional before they meet you.
2. Now ask the person next to you Google you. First by name and then by name and company to see if those three things are professionally communicated online.
Exercise
What can you do to be more professional online as an individual and as a business?
Train your staff to look and interact professionally online and build an online communications army
Develop a strong content plan and a social website and relevant social channels
Top 3 Professional Services Companies for Social Media (Living Ratings 2013)
Share content with your staff and help them to spark business interactions online.
Be a Go-Giver rather than a Go-Getter.Don’t be this guy online
The process of business and recruitment referrals has changed
And if you need any help ask this guy…
@ColmHannon
uk.linkedin.com/in/colmhannon