Social Super ForumOctober 11, 2011

Scottsdale – Hotel Valley HoTim Hayden, CMO, 44Doors

Mobile is different than Social.*

*yet the two are wildly interdependent

Sure, social media brought like minds together…

…but, social media *happened* at the perfect time.

Sent from my shiny new

iPhone, please excuse typos

Location + Story

CONTEXT

VS.

GO OFFLIN

E!

Offer multiple channels from

offline to online (QR Codes, URLs,

SMS)

Facebook

Twitter

Email

CRMCoupons

Mobile Commerce

2012…NFC: Near-Field CommunicationsWill compliment QR code

scanningMakes offline-to-online seamless

“sans camera”Will be very popular in 2013

2012…Digital Out-of-HomePlace-based Social Media▪LocaModa▪FeedMagnet▪Mass Relevance

Thank you

tim@44Doors.com

@TheTimHayden

@TomMartin HelpMyAgency.com

@TheTimHayden 44doors.com

@JayBaer ConvinceAndConvert.com