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Tuesday 26th August

Happy Hour - An Introduction to A/B Testing

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Page 1: Happy Hour - An Introduction to A/B Testing

Tuesday 26th August

Page 2: Happy Hour - An Introduction to A/B Testing

Thank You!

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“ There is no such thing as a daft question, if you don’t know the answer ”

House Rule

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26th August - AgendaIntroductions & Housekeeping

The “House Rule”

AOBBook downloadNew section to the Magento Design course (this Thursday)

Todays topic is... Aiding Conversion Through TestingThis is the Dave-proof introduction to A/B Testing & insight to what’s to comeAnd we’ll be looking for your feedback!

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UnderstandingE.com/getbook

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Removed header elements- Links & blocks- Mega menu

Footer almost completely removed

Reassurance

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Copy & Paste Easy

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This Thursday!

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1 YEAR

Image Source: Houzvicka

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GROWTH

Image Source: Hubble Heritage

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A BUCKET

Image Source: David

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PLACES

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Image Source: Andrea OConnell

MIRROR IMAGE

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RELATIONSHIP

Image Source: Torsten Mangner

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Relationship Stage

Attract

Dating

Engaged

Marriage

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Relationship Stage

Attract

Dating

Engaged

Marriage

UnderstandingE

Content (Video’s, Blog etc)

New Users Join

Engagement Forums / Questions

Premium

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Relationship Stage

Attract

Dating

Engaged

Marriage

UnderstandingE

Content (Video’s, Blog etc)

New Users Join

EngagementForums / Questions

Premium

You

Content (Listings)

Watch / Question / Bookmark

1st Sale

Repeat Customer

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Relationship Stage

Attract

Dating

Engaged

Marriage

UnderstandingE

Content (Video’s, Blog etc)

New Users Join

EngagementForums / Questions

Premium

You

Content (Listings)

Watch / Question / Bookmark

1st Sale

Repeat Customer

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Relationship Stage

Attract

Dating

Engaged

Marriage

UnderstandingE

Content (Video’s, Blog etc)

New Users Join

EngagementForums / Questions

Premium

You

Content (Listings)

Watch / Question / Bookmark

1st Sale

Repeat Customer

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ContentAttract new users through quality

New UsersHow can we get new users to register?

EngagementHow do we get a user to comment or join in the forums?

PremiumHow can we entice a user to upgrade?

Our ObjectivesContentAttract new customers through quality

New UsersHow can we get a customer to watch/bookmark etc...?

PurchaseHow do we help customers buy?

ReturnHow can we entice a user to return?

Your Objectives

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How can we get new users to register?

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ASK!

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WHAT WORKS?

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WHAT WORKS?

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We don’t know

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We don’t knowBut we can test it!

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A OR B

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A OR B

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A or B or C ...

Image Source: widerfunnel.com

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SO FAR

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So what does this mean for me?

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Relationship Stage

Attract

Dating

Engaged

Marriage

UnderstandingE

Content (Video’s, Blog etc)

New Users Join

EngagementForums / Questions

Premium

You

Content (Listings)

Watch / Question / Bookmark

1st Sale

Repeat Customer

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YOUR HELP

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We look forward to seeing on the site & in the forums

Matt & Dave

PS.

Remember Happy Hour, is every Tuesday

Thank You Once Again

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Join in Next WeekJoin us next week by following the link below and reserving your seat:

UnderstandingE.com/happyhourEvery Tuesday at 8:30pm GMT, see you there!