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Tuesday 26th August
Thank You!
“ There is no such thing as a daft question, if you don’t know the answer ”
House Rule
26th August - AgendaIntroductions & Housekeeping
The “House Rule”
AOBBook downloadNew section to the Magento Design course (this Thursday)
Todays topic is... Aiding Conversion Through TestingThis is the Dave-proof introduction to A/B Testing & insight to what’s to comeAnd we’ll be looking for your feedback!
UnderstandingE.com/getbook
Removed header elements- Links & blocks- Mega menu
Footer almost completely removed
Reassurance
Copy & Paste Easy
This Thursday!
1 YEAR
Image Source: Houzvicka
GROWTH
Image Source: Hubble Heritage
A BUCKET
Image Source: David
PLACES
Image Source: Andrea OConnell
MIRROR IMAGE
RELATIONSHIP
Image Source: Torsten Mangner
Relationship Stage
Attract
Dating
Engaged
Marriage
Relationship Stage
Attract
Dating
Engaged
Marriage
UnderstandingE
Content (Video’s, Blog etc)
New Users Join
Engagement Forums / Questions
Premium
Relationship Stage
Attract
Dating
Engaged
Marriage
UnderstandingE
Content (Video’s, Blog etc)
New Users Join
EngagementForums / Questions
Premium
You
Content (Listings)
Watch / Question / Bookmark
1st Sale
Repeat Customer
Relationship Stage
Attract
Dating
Engaged
Marriage
UnderstandingE
Content (Video’s, Blog etc)
New Users Join
EngagementForums / Questions
Premium
You
Content (Listings)
Watch / Question / Bookmark
1st Sale
Repeat Customer
Relationship Stage
Attract
Dating
Engaged
Marriage
UnderstandingE
Content (Video’s, Blog etc)
New Users Join
EngagementForums / Questions
Premium
You
Content (Listings)
Watch / Question / Bookmark
1st Sale
Repeat Customer
ContentAttract new users through quality
New UsersHow can we get new users to register?
EngagementHow do we get a user to comment or join in the forums?
PremiumHow can we entice a user to upgrade?
Our ObjectivesContentAttract new customers through quality
New UsersHow can we get a customer to watch/bookmark etc...?
PurchaseHow do we help customers buy?
ReturnHow can we entice a user to return?
Your Objectives
How can we get new users to register?
ASK!
WHAT WORKS?
WHAT WORKS?
We don’t know
We don’t knowBut we can test it!
A OR B
A OR B
A or B or C ...
Image Source: widerfunnel.com
SO FAR
So what does this mean for me?
Relationship Stage
Attract
Dating
Engaged
Marriage
UnderstandingE
Content (Video’s, Blog etc)
New Users Join
EngagementForums / Questions
Premium
You
Content (Listings)
Watch / Question / Bookmark
1st Sale
Repeat Customer
YOUR HELP
We look forward to seeing on the site & in the forums
Matt & Dave
PS.
Remember Happy Hour, is every Tuesday
Thank You Once Again
Join in Next WeekJoin us next week by following the link below and reserving your seat:
UnderstandingE.com/happyhourEvery Tuesday at 8:30pm GMT, see you there!