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Some of the widely believed half-truths about customers that are presumed during strategy formulation and regularly exposed during strategy execution.
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Half-Truths About Customers During Strategy Formulation Exposed During Strategy Implementation
http://flickr.com/photos/sovietuk/1878443254/
Half-Truth 1 :Customers are in blind love with their brands. Will move to another product category or product mix with the brand
http://flickr.com/photos/81869139@N00/304804805/
Half-Truth 2 :Customers come as a marriage gift or dowry. If a company acquires a brand they will acquire all the customer relationships
Half-Truth 3 :Customers love big size. Customers of a small brand will feel priveleged to join the fold of a big brand
Half-Truth 4 :Customers love siblings , cousins etc.Customers loyal to a brand, will be inclined to buy other company brands
http://flickr.com/photos/mareen/752734261/
Half-Truth 5 :Customers are bozos. Build it, they will come
Half-Truth 6 :Customers love a brand more,more than the brand loves the customer.
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http://flickr.com/photos/fatty_cyp/1478981571/
Half-Truth 7 :Customers are sitting ducks. They are just dying for someone to cross sell & up sell
http://flickr.com/photos/daisybaxter/2715626440/
Half-Truth 8 :Customer is a moron, she is not my wife
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