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Collaboration Across Boundaries
to Mainstream Sustainability
Hal Hamilton January, 2012
Henry County, Kentucky, 1979
Hartland, Vermont, 2008
What will it take to mainstream sustainability in global food supply?
CHALLENGES: Ø Double output from much less
energy and water, while also producing fuel
Ø Feed and house the 1 billion + people who are desperately poor
Ø Run the economy on sun instead of oil.
Ø Replenish as much water as is removed.
How do we take on the big challenges and make sustainability mainstream?
Together……
Organizational Stake in Collaborating for Sustainability?
Businesses • Cost savings • Minimize risk to reputation and supply • Recruitment and retention of employees • Morale, innovation • Customer loyalty • Improved access to capital
NGOs • Deliver on missions more effectively by partnering with
businesses
growers processors
Soil Water Energy GHG Biodiversity Inputs Livelihood Labor
External and Internal Stakeholders e.g. investor groups, NGOs, employees,
communiBes
Value chain iniBaBves
Retail, Food Service and end Customers
How does building community wealth contribute to each partner?
Other materials Air
Water Landfills
Community NutriBon Health
OperaBonal Efficiency Programs
Value Chain IntegraBon of Goals, Metrics & ReporBng
OperaBonal Efficiencies, New Technologies, New
Sources of Energy
Partnerships
Product QualiBes, Stories, and Data Focused Goals
& Metrics
Leadership
Building Blocks
Community Engagement
distributors
Enabling environment (public / donor policies)
Willing buyers (private sector policies)
Capable producers (skills, capacity & organiza:on)
Value Chain Innova@ons
NGO support Private sector partners
Enabling environment
Willing buyers Capable producers
FacilitaBon, capacity building, coaching, project management
New culture and strategy, buying pracBces, metrics and incenBves
Public sector investments in infrastructure, regulaBons, extension system, etc.
CerBficaBon systems, NGO and research support
Intermediaries that support upgrading, quality control, access to capital, market innovaBon, etc.
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A team that is diverse enough to see and influential enough, as a group, to act. With leaders who have:
1. Technical and issue expertise;
2. Organizational and value chain knowledge;
3. Personal capabilities to create innovation and learning among others
Sustainable Food Laboratory Team
Dozens of interviews
Retreat & reflect
Capture, share learning
Engage more players
Innovate in organizations
Prototype Learning journeys
Test initial ideas for
innovations
Convene diverse team
Theory U
Senge et al, Presence!Scharmer, Theory U!
14
Build a cross sector community of
leaders!
Create a “safe space” to: develop a shared understanding of the whole system, and test and scale-up ways to make change
!Pilot innovations!
!Share and learn from cases and emerging
trends!
!Support organizations to adapt!
Ethiopian beans
Ghana & Cote D’Ivoire: cocoa
Kenyan flowers
Guatemalan vegetables
capable farmers
willing buyers
enabling environment
Livelihood projects
NYC carrots Connecting the school system with local farmers and a processor
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19
20
43
Ethiopian “responsible beans”!
22
25
local !
environmental !
economic !social !
www.sustainablefoodlab.org