1.Lindsay J.K. Nichols Communications Director GuideStar USA @GuideStarUSA lnichols@guidestar.org www.guidestar.org Who Are We? Join the conversation on Twitter: #SM4NP

2. Lesley Mansford CEO, Razoo @lesleymansford, @razoo Lesley@razoo.com www.razoo.com Darian Rodriguez Heyman Co-Founder, Social Media for Nonprofits @dheyman, @sm4nonprofits Darian@SM4NP.org Who Are We? 3. Why Crowdfunding? Launching your Campaign Using Social Media Celebrate: Thank Your Donors Agenda #SM4NP 4. Why Crowdfunding? #SM4NP 5. Why Crowdfunding? People Give to People The Most Powerful Form of Ask is a Peer Ask Turn Your Donors Into Fundraisers #SM4NP 6. $300 Billion donated by individuals each year Why Crowdfunding? Source: Chronicle of Philanthropy #SM4NP 7. Online Giving: 13% Why Crowdfunding? #SM4NP 8. Growing at: 35% - 55% Why Crowdfunding? #SM4NP 9. It Increases Your Donor Base Its Here to Stay Its Easy Its Efficient Its Social Why Crowdfunding? #SM4NP 10. The power of social: your network trumps your wallet. You are here Your LinkedIn network #vmlearn Why Crowdfunding? #SM4NP 11. Donating makes me feel wonderful,it gives me a great sense of self-worth. Donor, Millennial 75% 63% 70% solicited donations from their network for a cause volunteered in 2011 of millennials donated in 2011 A new generation of givers are online. Why Crowdfunding? #SM4NP 12. Launching Your Campaign #SM4NP 13. Launching Your Campaign How NOT to launch #SM4NP 14. Launching Your Campaign How TO Launch #SM4NP 15. Just Do It Fail Fast, Fail Forward How to Launch #SM4NP 16. 1) Set a SMART goal & a deadline 2) Tell a compelling story 3) Map donations to impact 4) Start with your inner circle 4) Start! 5) Dont be afraid to ask Plan Ahead How to Launch #SM4NP 17. Pick a Well-Defined Goal & Deadline How to Launch $20,000 By July 1, 2013 SFES Playground For 647 Kids #SM4NP 18. Start End Your fundraiser should look like this promote promote Deadline panic. Promote! promote promote Not like this Fundraiser = Campaign How to Launch Start End #SM4NP 19. Tell Your Story and Be Creative How to Launch #SM4NP 20. How to Launch Upload Content #SM4NP 21. Images are Powerful How to Launch #SM4NP 22. Fundraisers with videos typically earn 4X more! Videos Even More So How to Launch #SM4NP 23. How to Launch Map Donations to Impact Think Incrementally #SM4NP 24. Website Widget Social Media Press Releases Promote Your Fundraiser How to Launch #SM4NP 25. Build momentum, then branch out Staff Board of Directors Key Influencers Donors Your Social Network Volunteers Friends How to Launch Start With Your Inner Circle #SM4NP 26. Ask Clearly Tie to Direct Impact $10 provides 500 liters of clean drinking water to refugees in Somalia. How to Launch Dont Be Afraid to Ask #SM4NP 27. Using Social Media #SM4NP 28. Editorial Calendar Facebook < 3 / Day Twitter 1+ / Day P2P Asks Are Key Seed the Tip Jar Using Social Media Plan for Success #SM4NP 29. Mornings: 8 9AM Lunch: 12 1PM End of Day: 4:30 6PM Nights: 9:30 11PM Weekends vs. Wednesdays! Using Social Media Active Social Media Times #SM4NP 30. ? Vs. . Media: Photos, Vids Tag Everyone! Emoticons Rock! :) URLs: Less Vs. More Respond, Recognize & Retweet Using Social Media ROI = Realization of Influence #SM4NP 31. =$18 Using Social Media Share & Ask for Shares #SM4NP 32. Using Social Media Think 50/50 #SM4NP 33. The Ask: 5 Minutes/Week Using Social Media Form a Social Media Marketing Committee #SM4NP 34. #vmlearn CELEBRATE! Thank Your Donors #SM4NP 35. Announce when milestones are met Send thank you notes Show donors their impact Thank Your Donors Stay In Touch #SM4NP 36. #vmlearn Thank Your Donors Show Donors Their Impact #SM4NP 37. Thank You! Darian@SM4NP.org Twitter: @dheyman Lesley@Razoo.com Twitter: @LesleyMansford www.guidestar.org Twitter: @GuideStarUSA www.facebook.com/GuideStarUSA