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Making Cents of Social Media: Finding Small Business Buyers Online
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#bizcents
Making Cents of Social Media: Finding Small Business Buyers
Online
Presented By @DaveKerpen CEO, Likeable Media & Author of Likeable
Social Media
#bizcents
1) Social media is not free.
2) Social media will not bring you instant results.
3) Social media cannot make up for a bad product or service.
Warnings About Social Media
#bizcents
It’s Not About You…
#bizcents
Likeable Social Media: How to Delight Your Customers,
Create an Irresistible Brand, and Be Generally Amazing on
(& other social networks)
8 ways…
#bizcents
1. compel your customers to be
your first fans
#bizcents
#bizcents
2. respond quickly to all bad comments
#bizcents
#bizcents
3. respond to good comments too
#bizcents
#bizcents
4. share stories (they’re your social currency)
#bizcents
#bizcents
5. inspire your customers to share
stories
#bizcents
#bizcents
6. integrate facebook into the entire customer
experience
#bizcents
#bizcents
7. use facebook ads for greater impact
#bizcents
#bizcents
8. don’t sell! just make it easy & compelling for
customers to buy
#bizcents
#bizcents
Tips for getting started on…
#bizcents
Best Uses
- Recruitment - Retention - Industry Collaboration
#bizcents
Guidant Financial Example
#bizcents
Tips for getting started on…
#bizcents
Best Uses
- Consumer Insight - Customer Service - Real Time Communication
#bizcents
Guidant Financial Example
#bizcents
Tips for getting started on…
#bizcents
Best Practices
- Ask questions - Provide value - Post multi-media content - Be likeable
#bizcents
Guidant Financial Example
#bizcents
So What Franchises Do Social Well?
#bizcents
Tasti D-Lite
#bizcents
Naked Pizza
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Meineke
#bizcents
Just Remember…
Listen Up! Be Transparent! Respond to Everyone! Just Be Likeable!
#bizcents
#bizcents
likeable.com likeablebook.com
Engage with me @DaveKerpen on
Ask us questions @ Facebook.com/LikeableMedia
Or, email me anytime