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Grow My Business - Bernie Kinsella 'Fish Where The Fish Are

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Page 1: Grow My Business - Bernie Kinsella 'Fish Where The Fish Are
Page 2: Grow My Business - Bernie Kinsella 'Fish Where The Fish Are
Page 3: Grow My Business - Bernie Kinsella 'Fish Where The Fish Are

It is difficult when your core service becomes a luxury,in a recession paying for a courier was like buying an expensive

handbag.

Page 4: Grow My Business - Bernie Kinsella 'Fish Where The Fish Are

We were drowning and we kept explaining the water to each other.

We needed new insights, when there are fundamental changes inthe market insights are more valuable than investment.

Page 5: Grow My Business - Bernie Kinsella 'Fish Where The Fish Are

We went out and listened to our customers. We identified customer pain pointsand delivered solutions.

Page 6: Grow My Business - Bernie Kinsella 'Fish Where The Fish Are

By working on the customers agenda we delivered sustainable solutionsthat were embedded in their business.

Page 7: Grow My Business - Bernie Kinsella 'Fish Where The Fish Are

Everybody works in sales

Page 8: Grow My Business - Bernie Kinsella 'Fish Where The Fish Are
Page 9: Grow My Business - Bernie Kinsella 'Fish Where The Fish Are

Love Your Margins

Page 10: Grow My Business - Bernie Kinsella 'Fish Where The Fish Are

Pipeline

Understand the science of sales

Page 11: Grow My Business - Bernie Kinsella 'Fish Where The Fish Are

Beware of disruptive technology

Page 12: Grow My Business - Bernie Kinsella 'Fish Where The Fish Are

Design solutions around customerspain points

Page 13: Grow My Business - Bernie Kinsella 'Fish Where The Fish Are

Take the plunge

Page 14: Grow My Business - Bernie Kinsella 'Fish Where The Fish Are

worldBOX.ie was born

Page 15: Grow My Business - Bernie Kinsella 'Fish Where The Fish Are

Pick the 3 things you are good at and build on those

Page 16: Grow My Business - Bernie Kinsella 'Fish Where The Fish Are

Eat the frog

Page 17: Grow My Business - Bernie Kinsella 'Fish Where The Fish Are

Every customer complaint is an opportunity to create an advocate

Page 18: Grow My Business - Bernie Kinsella 'Fish Where The Fish Are

Fish where the fish are