Strategic Business Proposal For

The Walt Disney Company !

Presented by: Lacey McClelland

Lindsey Rivera Amanda Sawruk

“D3”

FA S T PA S S +R E W O R K I N G T H E S Y S T E M

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B E N E F I T SQuarterly Net Income Projection of 20%

MyMagic+ FastPass+ Restructured

P R O J E C T C O S T

P R O J E C T E D S A L E SFastPass+ does not have a cost/unit because it is a service that is available to all Disney guests in conjunction with their park ticket. !

However, it will increase revenue by allowing guests to spend more in the following areas while at the park due to the increased amount of time spent at the park due to increased customer satisfaction: !

• Ticket sales • Merchandise • Food and beverage

Y E A R 1 : 2 0 1 4Testing at EPCOT • Attractions: Soarin’ & Test Track !

Testing at Disney’s Hollywood Studios • Attractions: The Twilight Zone Tower of

Terror & Rock ’n’ Roller Coaster

Y E A R 2 : 2 0 1 5Testing at Animal Kingdom • Attraction: Expedition Everest !

Testing at Magic Kingdom • Attractions: Big Thunder Mountain Railroad,

Splash Mountain, & Pirates of the Caribbean

Y E A R 3 : 2 0 1 6• Determinations to be made about

effectiveness of FastPass+ changes based on testing

• Construction to implement new FastPass+ line on attractions

• Changes implemented across Walt Disney World

• Plans for further expansion to other Disney Parks across the globe in 2017