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EVENT PROPOSAL

Requesting Agents: The Marcus Graham Project Location: South Side in Lamar >> 1409 South Lamar Street Proposed Date: August 15th, 2009 - 11am-6pm Audience Expectancy: 250-400 Green Period is a "green movement" celebration of creativity, innovation and urban renewal - starting with the greatest resource: YOU! The event will serve as the final presentation of The Marcus Graham Project's (MGP) Summer Boot Camp. MGP is a grassroots initiative that provides training, exposure & mentorship to youth interested in the advertising & media industry. Throughout the summer, students in the program have been tasked to create a concept for their client, Broccoli City, engaging a cross-cultural urban audience in Dallas on green living. They will do this while utilizing some of the passion points that are strong influences within their culture, including music, fashion, and technology. The event will include an open house of the pop up retail concept, live musical performances, comments from community officials, green mini-expo and an after party to follow. The team have been asked to design an integrated marketing execution bringing those passion points to life pop-up retail sales promotion, viral videos, magazine concept, and community service tie-in. The campaign is developed in partnership with the City of Dallas's Green Dallas Initiative, WFAA Channel 8’s Project Green, South Side on Lamar, Newflower Markets, VEEV Spirits, Tenabes, Neo Soul Café, Project 7 and others.

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The Team (L-R)

The team has organized themselves into a fully functioning advertising agency team inclusive of account management, account planning, creative, interactive and experiential. Members of the team include: David Ford III (aka. Tre), 25, Dominick Shelton, 22, Lincoln Stephens, 28, Darrin Nobles, 22, Phred Brown, 22, Wes Medlock, 26, Quinton Wash, 24 (not pictured) Throughout the summer the team will have successfully visited and consulted with a variety of ad agencies including: The Richards Group, Imaginuity, TracyLocke, En Vivo, The Design Factory, Culture Lab, Moroch, TPN and The Marketing Arm. The event will also support the launch of a Media Insights & Concept Lab being developed by The Marcus Graham Project to support local youth arts development organizations including Dallas Designing Dreams. * Bios & Resumes available upon request.

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l. Target Market Demographics Age range: 18-45, urban (cross-cultural), HHI: 50k+, Education: Ranging from Some college-to-college graduate, All marital statuses, Employment: Students – PT and FT workers, Employers: all. Il. Marketing Mediums In return for donated funds or in kind donations, sponsors will receive a wide spectrum of publicity and public relations promotions. 1. Product Branding – Logo Branding on Event promotional material. 2. Product Disbursement – The distribution of your product or promotional materials during event 3. Internet Promotions – On a wide range of lifestyle, social networking and entertainment web sites (details below) 4. Press / Media and Publicity – Mentions in Press Coverage Articles 5. Verbal Event Promotions – Verbal mentions of your company and / or product during the event and coverage

IlI. Marketing Strategies Personal Electronic Invitation Exclusive email invitation submitted via e-blast reaching approx. 20,000 Internet Promotions Twitter, Marcus Graham Project, Facebook,, Partnerships w/ Local Promoters & Neo- Soul Café.com, (including email blasts and banner advertising) Impressions: 200,000 people Press / Media and Publicity Press Releases sent to top television, radio, and print vehicles including: Local TV News Affiliates, Complex, Fader, Vibe, Rolling Stone, Black Enterprise, CNN, Ad Age (Big Tent), Ad Week, Target Market News, USA Today, Wall Street Journal

IV. Post-Event Marketing Strategies Follow-Up Email Blast

• Thank you email on behalf of The Marcus Graham Project and all involved partners. Thank you email to include digital video recap Post Event Press Photos and press releases submitted to local and national print/online vehicles Data Collection Market data on attendees will be collected on-site and prior to the event for further communication and usage. Data will be collection via event branded micro-site.

V. Partnership Opportunities : - In Kind Product Donation - Vendor/Booth Display (registration form enclosed) - Promotional Sponsorship - Project Support

* Please contact us if you are interested in contributing in any of the above methods or would like more information on how to participate. We would like to secure your commitment by Monday August 4th on your participation

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About Us The Marcus Graham Project (MGP) is a network with the intent strategically focused on building the next generation of ethnically diverse male leadership in the advertising, media, marketing and entertainment industry thru mentorship, training & career development. (marcusgrahamproject.ning.com) The mission of BROCCOLI CITY is to promote positive thinking and living, particularly where there is a critical lack of education about the Green Movement. BROCCOLI CITY educates through blogging and hosting “green events” to an audience, eager to learn new trends, new things to help the environment and staying above that curve.

Contact Information: Lincoln Stephens 972.897.9985 lincoln@marcusgrahamproject.org

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Vendor Registration Form Vendor Guidelines

• Vendor space will be included along the artist residency corridor in South Side on Lamar. Vendor space will be directly below the Marcus Graham Project headquarters and retail concept studio located in Loft 111 • The Marcus Graham Project and South Side on Lamar will not be responsible for items lost, damaged, misplaced, etc. during the event. • All Vendor fees are non-refundable. • ¨Due to insurance reasons, any person tending the tables must be at least 18 years of age. • Please send a sample of your product for inclusion in the retail store concept. All samples must be received by Tuesday August 11th.

Description of Vendor Spaces

• Spaces are approximately 10’x10’ and are rented for Saturday August 15th from 11am until 6pm. You may utilize more than one • Table in your vendor space to enlarge it to 20’x20’. ¨Space is set up for prime exposure (i.e. all shoppers enter and exit through vendor area) • Tables are 8’ long. • Chairs are not provided or available for rental, so we encourage you to bring your own.

Set Up / Clean Up

• Set up for the event will take place at 9:30am CST. The event will begin promptly at 11:00am CST • Clean up for the event must be completed by 7:30pm CST

Registration Fee

• Registration for this event is FREE. However any donation that you would like to make to The Marcus Graham Project will be accepted as a tax deductible contribution to our program and insights lab

Contact Information: Name: ______________________________________________________________ Phone #: ( ) Email:_____________ Name of Company: _________________________________ Type of Merchandise: ________________________________ How did you hear about the Event? __________________________ Website: ________________________________________ *Number of tables desired for your space: (circle) 1 2 Will you require electricity? (circle) YES NO Please sign, indicating your agreement to terms/conditions set forth above: Signature: ______________________________________ Date: ______________________________________

Deadline to register: Tuesday, August 4th!

Please mail or drop off at 1409 S. Lamar #111, Dallas, TX 75215

You may also email to rsvp@marcusgrahamproject.org