GREEN MARKETING

BY- NITI SHARMA

WHAT IS GREEN MARKETING?

It refers to the process of selling products & services based on their Environmental benefits .

HISTORY OF GREEN MARKETING:-

The term green marketing came into prominence in the late 1980s and early 1990s. The American Marketing Association held the first workshop on “Ecological Marketing” in 1975. The proceedings of this workshop resulted in one of the first books on Green Marketing Entitled “Ecological Marketing”.

ASSUMPTIONS:-

It is that potential consumers will view a products or services “Greeness” as a benefit & base their decisions accordingly.

Green Marketing is growing greatly as increasing numbers of consumers are willing to back their environmental conciousnesses with their dollars, it can be DANGEROUS.

Presenting a products or services as green when it’s not is called GREEN WASHING.

GREEN HOUSE GAS REDUCTION MARKET:-

The emerging GREEN HOUSE GAS REDUCTION MARKET can potentially catalyze projects with important local environmental, economic, & quality-of-life benefits. The KYOTO PROTOCOL’S Clean Development Mechanism is in used for NEWCASTLE but although the UNITED STATES is not participating in the KYOTO PROTOCOL because they enable their programs, & transacts on a Regulatory basis.

BENEFITS OF GREEN MARKETING:-

Reputation Gaining and retaining customers Cost savings ( C N G ) Innovation in products and operations Staff Developments Energ y, Enthusiasm and Openness Supplier Contracting Electronics sector

COMPANIES WITH GREEN MARKETING

Philips Aveda Long Hog Unilever Marks and Spencer Canon

GREEN MARKETING IDEAS FOR BUSINESS :-

Get Your Brand out there Sustainable Packaging Transportation Give Local Love Receive Local Love

CHALLENGES:-

Consumers awareness ( education and knowledge ) .

Variety of products. Price of green products are slightly more. People does not want to stop Consuming but want to buy ways that does not

harm the environment. To construct a consumer society that

accommodates less waste and lower emission.

THANX