Welcome to the Georgia Restaurant Association May Meeting

Kat Cole, Vice President, Hooters of America, Inc.

Chair, Georgia Restaurant Association Executive Committee

Chair, Georgia Restaurant Association PAC Board

Welcome

Charles Hoff, Interim CEO, Georgia Restaurant Association

General Counsel, Georgia Restaurant Association

CEO, Law Offices of Charles Y. Hoff

Updates

Hilton Atlanta Kevin O'Leary, Director of Food & Beverage

Thank Our Meeting Host

AFLAC◦ We’ve Got You Under Our Wings

Thank Our Sponsors

The Atlanta Journal-Constitution◦ The Media Solution To Deliver Your Audience

Thank Our Sponsors

Georgia Power

Thank Our Sponsors

Heartland Payment Systems The Highest Standards | The Most Trusted Transactions

Thank Our Sponsors

Martin & Associates PeopleSource Putting People and Companies Together

Thank Our Sponsors

U.S. Foodservice Your Partner Beyond the Plate

Thank Our Sponsors

Kat Cole, Vice President, Hooters of America, Inc.

Chair, Georgia Restaurant Association Executive Committee

Chair, Georgia Restaurant Association PAC Board

Membership Update

The Purpose of “On the Menu”

Membership Update

Thank You to Our Volunteer Membership Committee Leaders◦ Chair: Joey Powell◦ On the Menu Chair: Andrea Busse

Membership Update

Previous On the Menu Restaurateur to Restaurateur Best Practices Forums◦ Feb 2009 – 4th & Swift – Chef/Owner Jay Swift◦ June 2009 – Sun in My Belly – Chef/Owner Alison

Lueker Wren◦ October, 2009 – Muss & Turner’s – Owner Ryan Turner

with Executive Chef Todd Mussman◦ February, 2010 – Jim ‘n Nick’s Bar-B-Q – Brian Lyman

Membership Update

Upcoming On the Menu Restaurateur to Restaurateur Best Practices Forums◦ June 15th Rosebud Restaurant with Chef/Owner – Ron

Eyester ◦ October 19th – Pacci Ristorante with Executive Chef

Keira Moritz

Membership Update

Keisha Carter, Public Affairs Director, Georgia Restaurant Association

Political Advocacy Update

Federal Legislature◦ Health Care Reform

State Legislature◦ SB 308 Gun Bill◦ HB 1456 Credit Card Interchange Fees

Local Government◦ Increase in permit and Licensing fees◦ New requirements for retail/foodservice industry

GRA Public Affairs Department

Events◦ May 20, 11:30AM-1:30PM Gov. Affairs Committee◦ June 21st Atlanta/Fulton County Hospitality Day◦ Cobb County Hospitality Day◦ Rooftop Politics◦ August 2010-Gubernatorial Debate◦ 3rd Annual Public Affairs Conference Jan 31st-Feb

1st 2011

GRA Public Affairs Department

Kelly Hornbuckle, Director of Marketing, Georgia Restaurant Association

Professional Development & Community Involvement Update

The mission of the Georgia Restaurant Association Institute for Professional Development (GRA ipd) is to create a more successful restaurant operator.

We leverage our resources to offer affordable workshops and training.

Workshops Available On Demand Discuss-GRA.com/Training

About the GRA ipd

Food Costing Workshop◦ Doug Maranci, Atlanta Restaurant Exchange, Kevin

Thompson, The Rebate Group PCI Compliance & Data Security

◦ Charles Hoff, Hoff Hospitality Multicultural Management- Understanding

Latino Culture◦ Patty Smitherman, Communicata language Services,

LLC Social Media & Networking

◦ Kelly Hornbuckle, GRA, Carl Muth, Foodservice Resource Associates

Recent Worshops

Special Session: Heath Care Reform◦ When: June 7, 2010 from 2-4:30pm, Location TBA◦ Speakers:

Kat Cole, Hooters of America, Inc. Stan Stout, Popeyes/AFC Enterprises Patrick Cuccaro, Affairs to Remember Caterers Kevin Slater, Blue Moon Pizza

Menu Labeling◦ When: June 29, 2010 from 2pm-4pm, Taco Mac Prado◦ Speaker:

Charles Hoff JD, MBA, Law Offices of Charles Y. Hoff, PC Media Training & Crisis Management

◦ Speakers: Ellen Hartman, Fitzgerald + Co. PR Anne Reeves Reich

Franchising Your Brand for Long-Term Success◦ Speaker:

Shawn Spencer, Fran-Systems, LLC

Upcoming Workshops

Legal & Tax: How Best to Grow & Protect Your Concept◦ Speakers:

Charles Hoff, Hoff Hospitality Bob Wagner, Net Financials

Increasing Sales & Cutting Expenses◦ Speaker:

Bob Wagner, Net Financials How to Avoid EEOC Complaints Wage & Hour, Tip-Pooling How to Avoid EEOC Complaints

◦ Speaker: Joe White, Fried & Bonder

Media Training & Crisis Management◦ Speakers:

Ellen Hartman, Fitzgerald + Co. PR Anne Reeves Reich

Franchising Your Brand for Long-Term Success◦ Speaker:

Shawn Spencer, Fran-Systems, LLC

Upcoming Workshops

Are You At Risk? A PCI Compliance Update◦ Monday, 05/24/2010 2:00PM - 3:30PM

Technology Pavilion◦ Charles  Hoff

Interim CEO, Georgia Restaurant Association Compost: The Quiet Hero

◦ Monday, 05/24/2010 10:00AM -11:30AMRoom S402A

◦ Holly ElmoreCEO & Founder, Elemental ImpactDirector, Zero Waste Zones

Honing Your Edge: Cutting Edge Media Skills For Culinary Professionals◦ Monday, 05/24/2010 12:00PM - 1:30PM

Room S402B◦ Virginia Willis

President, Virginia Willis Culinary Productions, LLC Winning Share Of Heart – Strategies For Building A Cause Marketing

Campaign◦ Saturday, 05/22/2010 12:00PM - 1:30PM

Room S402A◦ Sheila G. Bennett

Director, Share Our Strength’s Great American Dine Out

Georgians at The NRA Show

The GRA Helped Our Members Raise Over $1.6 Million for Our Community Partners

Chocolate for Cystic Fibrosis Foundation◦ June 17th, 6-10 pm – www.chocolateforcf.com

Great American Dine Out◦ September 19-25,

www.GreatAmericanDineOut.org Restaurant Neighbor Awards

◦ Deadline: June 11th ◦ $5,000 Prize◦ www.restaurant.org

Community Involvement

Q&A Please Complete Question Cards Hold Them Up – We Will Collect Them Questions We Don’t Get to in Today’s

Presentation: www.discuss-gra.com/recap

GRA Community Forum: Archived Presentations with Q&A

Chef Jay Swift, 4th & Swift◦ One the Menu Host: February 17, 2009◦ Shoe Leather Marketing – Thriving in a

Challenging Economy◦ Tips for Success

Opening during a recession In-house, low budget marketing plan Small plates Menu writing Seeking a personal connection with the guests Giving a reason to return

On the Menu: Recipes for Success

Chef Alison Lueker, Sun in My Belly Catering & Event Design◦ One the Menu Host: June 23, 2009◦ Catering for Restaurants: Boosting Revenue,

Profits and Increasing Customer Satisfaction◦ Tips for Success

Listen to your client Stay organized Know your time line with all event specifics Hire people who understand the emotional

importance of seamless service Communicate, get feedback for future business Constantly look for new ways of doing things

On the Menu: Recipes for Success

Ryan Turner, Muss & Turner’s◦ One the Menu Host: October 20, 2009◦ Transparency — The New “Local”: A timeless

route to profitability, recession protection and peace of mind.

◦ Tips for Success Be transparent with your staff and guests Ask and listen to your staff and guests Give your staff and guests a reason to care

On the Menu: Recipes for Success

Brian Lyman, Jim ‘N Nick’s Bar-B-Q◦ One the Menu Host: February 16, 2010◦ Spinning Plates – Being Up in a Down Market◦ Tips for Success

Be L-O-C-A-L... Be Involved “IN” your Community The 7 P’s or “Always measure twice – saw only once!” Magic 5 Formula: Happy managers + Happy

employees + Happy Guests = Growing Sales 1st, Profits 2nd

Perform “random acts of kindness”, provide “Lagnaippes” ( A little something extra), and teach “moments of truth”

Read & encourage great books like “7 Habits of Highly Effective People”, “Good to Great”, and “The One Minute Manager”

On the Menu: Recipes for Success

Chef Ron Eyster, Rosebud On the Menu Host: June 15, 2010, 2-4:30

pm The New Era of the Neighborhood

Restaurant & the Role of the Chef

On the Menu: Recipes for Success

Q&A Please Complete Question Cards Hold Them Up – We Will Collect Them Questions We Don’t Get to in Today’s

Presentation: www.discuss-gra.com/recap

GRA Community Forum: Archived Presentations with Q&A

Deborah Schwartz Griffin, VP of Business Development & Strategic Alliances, Georgia Restaurant Association

Wrap-Up

On the Menu: Restaurateur to Restaurateur Best Practices Forum Tuesday, October 19th,

2:00-4:30 pm Pacci Ristorante with

Executive Chef Keira Moritz

20% Discount on Restaurant Membership for New Members though June 30th

Annual Warm Restaurant Referral Incentive◦ Provide (1) Warm Referral and Restaurant Joins

Receive $25 GRA Member Restaurant Gift Card◦ Provide (2) Warm Referrals and Restaurants Join

Receive $50 GRA Member Restaurant Gift Card◦ Provide (3) Warm Referrals and Restaurants Join

Receive $75 GRA Member Restaurant Gift Card◦ Provide (4) Warm Referrals and Restaurants Join

Receive $100 GRA Member Restaurant Gift Card◦ Provide (5) Warm Referrals and Restaurants Join

Receive 10% Discount on Membership Renewal For More Information Contact Deborah Schwartz Griffin at

Deborah@garestaurants.org or Ryan Costigan - 404.467.9000

Membership Campaign & Drive

Door Prize Drawing Deborah Schwartz Griffin, VP of Business

Development & Strategic Alliances, Georgia Restaurant Association

Networking Reception Join Us at Point of View Lounge for a

Networking Reception & Complimentary Food Tasting

Thank You For Attending the Georgia Restaurant Association May Meeting