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Understand1
VisualTemplatesfor:
PROBLEM
UnderstandProblem
DivergeSolu+on
DecideHypotheses
PrototypePrototype
ValidateValida+on
1
2
34
Build
Measure
Learn
Rapidlymapinforma+onandideasforProductUserTes+ng(PUT).Then,selectthemostimportantcustomermini-problemortrade-offofownproduct/organiza+ontoberesolved.
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
DesignSprint(DS)LoopRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
DESIGNSPRINT(DS)LOOP
Understand
Diverge
DecidePrototype
Validate
1
2
34
5
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
DesignSprint(DS)LoopRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
DESIGNSPRINT(DS)LOOP
UnderstandProblem
DivergeSolu+on
DecideHypotheses
PrototypePrototype
ValidateValida+on
1
2
34
5
Challenge/JobToGetDone(JTGD):................................................... Pain/Delight(-/+):….....
DesignSprint(DS)LoopRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
DESIGNSPRINT(DS)LOOP
UnderstandProblem
DivergeSolu+on
DecideHypotheses
PrototypePrototype
ValidateValida+on
1
2
34
5
Build
Measure
Learn
Understand1PROBLEM
Challenge/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas
Pain/Delight(-/+):….....
Challenge/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas
Pain/Delight(-/+):….....
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Pain/Delight(-/+):….....
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................
DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
OPSEMap
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
q TARGETEDCUSTOMER:MostImportantCustomer(MIC):
q TARGETEDPROBLEM:MostCri+calJobToGetDone(-/+)
q Experts:
ProductUserTesXng(PUT)Map
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
q TARGETEDCUSTOMER:MostImportantCustomer(MIC):
q TARGETEDPROBLEM:MostCri+calJobToGetDone(-/+)
q Experts:
q CustomerJourney(Habit)Map:q CustomerScenario(JTGD;Trade-off):q WinningStrategy(HMW):
ProductUserTesXng(PUT)Map
Understand
PROBLEM
1
Pain/Delight(-/+):….....
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................
Event1–Understand
DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
SprintGoal,Challenge,andQuesSon
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event1–Understand
DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
SprintGoal,Challenge,andQuesSon
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event1–Understand
DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
q TARGETEDCUSTOMER:MostImportantCustomer(MIC):
q TARGETEDPROBLEM:MostCri+calJobToGetDone(-/+)
q Experts:
q Problem:q Vision:q Long/Medium/Short-termGoal:
q Day1(Monday)q 10am–5pm
Event1–UnderstandChecklist
q Team/Experts:q SprintQuesXons(TARGETED):q HowMightWe(HMW)…q Premortem:
q Online:q OutofBuilding(Industry/Env.):*Risks:*Opportuni+es:
DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
q CustomerJourney(Habit)Map:q CustomerScenario(JTGD;Trade-off):q WinningStrategy(HMW):
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
q TARGETEDCUSTOMER:MostImportantCustomer(MIC):
q TARGETEDPROBLEM:MostCri+calJobToGetDone(-/+)
q Experts:
q Problem:q Vision:q Long/Medium/Short-termGoal:
q Day1(Monday)q 10am–5pm
Event1–UnderstandChecklist
q CustomerJourney(Habit)Map:q CustomerScenario(JTGD;Trade-off):q WinningStrategy(HMW):
q Team/Experts:q SprintQuesXons(TARGETED):q HowMightWe(HMW)…q Premortem:
q Online:q OutofBuilding(Industry/Env.):*Risks:*Opportuni+es:
DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
SprintGoal,Challenge,andQuesSon
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
q TARGETEDCUSTOMER:MostImportantCustomer(MIC):
q TARGETEDPROBLEM:MostCri+calJobToGetDone(-/+)
q Experts:
q Problem:q Vision:q Long/Medium/Short-termGoal:
q Day1(Monday)q 10am–5pm
Event1–UnderstandChecklist
q Team/Experts:q SprintQuesXons(TARGETED):q HowMightWe(HMW)…q Premortem:
q Online:q OutofBuilding(Industry/Env.):*Risks:*Opportuni+es:
DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
SprintGoal,Challenge,andQuesSon
BIGCHALLENGE/CONSTRAINT/RISKq Desirability:
q Feasibility:
q Viability:
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
q CustomerJourney(Habit)Map:q CustomerScenario(JTGD;Trade-off):q WinningStrategy(HMW):
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-5pm
• Office• Env.:Risks/Opp.
*Problem;Vision/Goal
MostImportantCustomer;Experts
*CustomerJourney(Habit)Map*HMW…
*Team:<8;Premortem
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event1–UnderstandChecklist
DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
q TARGETEDCUSTOMER:MostImportantCustomer(MIC):
q TARGETEDPROBLEM:MostCri+calJobToGetDone(-/+)
q Experts:
q Problem:q Vision:q Long/Medium/Short-termGoal:
q Day1(Monday)q 10am–5pm
q Team/Experts:q SprintQuesXons(TARGETED):q HowMightWe(HMW)…q Premortem:
q Online:q OutofBuilding(Industry/Env.):*Risks:*Opportuni+es:
q CustomerJourney(Habit)Map:q CustomerScenario(JTGD;Trade-off):q WinningStrategy(HMW):
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-5pm
• Office• Env.:Risks/Opp.
*Problem;Vision/Goal
MostImportantCustomer;Experts
*CustomerJourney(Habit)Map*HMW…
*Team:<8;Premortem
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event1–Understand
DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-5pm
• Office• Env.:Risks/Opp.
*Problem;Vision/Goal
MostImportantCustomer;Experts
*CustomerJourney(Habit)Map*HMW…
*Team:<8;Premortem
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event1–Understand
DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-5pm
• Office• Env.:Risks/Opp.
*Problem;Vision/Goal
MostImportantCustomer;Experts
*CustomerJourney(Habit)Map*HMW…
*Team:<8;Premortem
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event1–Understand
DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-5pm
• Office• Env.:Risks/Opp.
*Problem;Vision/Goal
MostImportantCustomer;Experts
*CustomerJourney(Habit)Map*HMW…
*Team:<8;Premortem
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event1–Understand
DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
E:Engage-ment
A:Acquisi-+on
A:Ac+va-+on
R:Reten-+on/Revenue
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-5pm
• Office• Env.:Risks/Opp.
*Problem;Vision/Goal
MostImportantCustomer;Experts
*CustomerJourney(Habit)Map*HMW…
*Team:<8;Premortem
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event1–Understand
DesignSprint(DS)MapRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ToDo(Future)
Doing(Present)
Done(Past)
CaseStudy1Savioke
Pain/Delight(-/+):….....Challenge/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Savioke’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Savioke’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Monday Tuesday Wed/day Thursday Friday
10am-5pm
• Office• Env.:Risks/Opp.
*Problem;Vision/Goal
MostImportantCustomer;Experts
*CustomerJourney(Habit)Map*HMW…
*Team:<8;Premortem
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Savioke’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
OPSEMap
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Savioke’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Savioke’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)Providebejercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefaciliSes,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
TARGETEDCUSTOMER(Archetype)q HotelGuest
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
REALISTICPROTOTYPE(S)q RelayRobot
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Savioke’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)Providebejercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefaciliSes,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
ProductUserTesXng(PUT)Map
TARGETEDCUSTOMER(Archetype)q HotelGuest:Trade-offs(-/+)
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
REALISTICPROTOTYPE(S)q RelayRobot:Trade-offs(-/+)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Savioke’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)Providebejercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefaciliSes,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
ProductUserTesXng(PUT)Map
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
E:Engage-ment
A:Acquisi-+on
A:Ac+va-+on
R:Reten-+on/Revenue
CustomerJourneyMap
Savioke’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)Providebejercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefaciliSes,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event1–Understand
Savioke’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Hotelguestwants…smallitem
Hotelguestreceivessmallitem
GuestcallsRecept-ionist
Recept-ionistputsiteminRobot
Robottakesitemtoguest
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)Providebejercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefaciliSes,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ToDo(Future)
Doing(Present)
Done(Past)
Event1–Understand
Savioke’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)Providebejercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefaciliSes,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
CaseStudy2FlaXronHealth
Pain/Delight(-/+):….....Challenge/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
FlaXronHealth’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
FlaXronHealth’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Monday Tuesday Wed/day Thursday Friday
10am-5pm
• Office• Env.:Risks/Opp.
*Problem;Vision/Goal
MostImportantCustomer;Experts
*CustomerJourney(Habit)Map*HMW…
*Team:<8;Premortem
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
OPSEMap
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
FlaXronHealth’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
FlaXronHealth’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
SprintGoal,Challenge,andQuesSon
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
FlaXronHealth’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganizaSon
LONG-TERMGOAL(VISION/STRATEGY)Getmorepa+entstoenrollinclinicaltrials
DESIGNSPRINT(DS)QUESTIONSq Canwefindmatches
fastenough?q Willcancerclinics
changetheirworkflowtouseanewtool(socware)?
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
FlaXronHealth’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
TARGETEDCUSTOMER(Archetype)q CancerPa+ent
REALISTICPROTOTYPE(S)q Pa+ent-TherapyMatching
Service
ProductUserTesXng(PUT)Map
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganizaSon
LONG-TERMGOAL(VISION/STRATEGY)Getmorepa+entstoenrollinclinicaltrials
DESIGNSPRINT(DS)QUESTIONSq Canwefindmatches
fastenough?q Willcancerclinics
changetheirworkflowtouseanewtool(socware)?
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
E:Engage-ment
A:Acquisi-+on
A:Ac+va-+on
R:Reten-+on/Revenue
CustomerJourneyMap
FlaXronHealth’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganizaSon
LONG-TERMGOAL(VISION/STRATEGY)Getmorepa+entstoenrollinclinicaltrials
DESIGNSPRINT(DS)QUESTIONSq Canwefindmatches
fastenough?q Willcancerclinics
changetheirworkflowtouseanewtool(socware)?
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event1–Understand
FlaXronHealth’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pa+entwants…therapy
PaXentstartstherapy
Pa+entmakesappoint-menttoseedoctor
Doctor/Coordin.searchesformatchingtrials
Doctordiscussestrialwithpa+ent
Pa+entenrollsfortherapy
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganizaSon
LONG-TERMGOAL(VISION/STRATEGY)Getmorepa+entstoenrollinclinicaltrials
DESIGNSPRINT(DS)QUESTIONSq Canwefindmatches
fastenough?q Willcancerclinics
changetheirworkflowtouseanewtool(socware)?
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ToDo(Future)
Doing(Present)
Done(Past)
Event1–Understand
FlaXronHealth’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganizaSon
LONG-TERMGOAL(VISION/STRATEGY)Getmorepa+entstoenrollinclinicaltrials
DESIGNSPRINT(DS)QUESTIONSq Canwefindmatches
fastenough?q Willcancerclinics
changetheirworkflowtouseanewtool(socware)?
CaseStudy3BlueBoeleCoffee
Pain/Delight(-/+):….....Challenge/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
BlueBoeleCoffee’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
BlueBoeleCoffee’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Monday Tuesday Wed/day Thursday Friday
10am-5pm
• Office• Env.:Risks/Opp.
*Problem;Vision/Goal
MostImportantCustomer;Experts
*CustomerJourney(Habit)Map*HMW…
*Team:<8;Premortem
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
OPSEMap
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
BlueBoeleCoffee’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
BlueBoeleCoffee’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
BlueBoeleCoffee’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
TARGETEDCUSTOMER(Archetype)q CaféVisitor(CoffeeDrinker)
REALISTICPROTOTYPE(S)q OnlineWebsite
ProductUserTesXng(PUT)Map
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
E:Engage-ment
A:Acquisi-+on
A:Ac+va-+on
R:Reten-+on/Revenue
CustomerJourneyMap
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
BlueBoeleCoffee’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
Event1–Understand
BlueBoeleCoffee’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Custom-ergets/readsPressstory
Custom-ervisitswebsite
Custom-ercom-parescoffeeretailers
Custom-erchooses/buysbeans
Custom-erwants…cupofcoffee
Custom-ergetscupofcoffee
Custom-ervisitscafe
Custom-erorderscoffee
Baristaservescoffeetocustomer
Custom-erpaysforcupofcoffee
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSolu+on
HypothesesPrototype
Valida+on
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ToDo(Future)
Doing(Present)
Done(Past)
Event1–Understand
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
BlueBoeleCoffee’sDesignSprint(DS)Map:CustomerHabitMappingRapidlySolveBigProblemsandTestNewIdeas
