Godrej

04/10/20231

GODREJ Gr. No. 9

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PRESENTED BY

ANIRBAN PURKAYASTHA (309)DERING NABEN (323)EKTA UNIWAL (325)RAMARJUN GANGULY (338)SAKSHI SHARMA (352)SNEHASHISH PAL CHAUDARY (356) 3

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•Group Profile•Godrej Appliances Washing Machine Refrigerator Air Conditioner Microwave Oven•Promotion Techniques•Place•SWOT Analysis•RetailersFeedback•Customer Feedback•Conclusion

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1897 1958 1995 2012

TIMELINE

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26%

17%15%13%

11%

13%5%

AREAS OF BUSINESS( in % )

FMCGOffice & Consumer DurableIndustrialAgri-ProductsHome AppliancesReal Estate & In-vestmentIT & ITES

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04/10/2023 GODREJ Gr. No. 9Sales Turnover (Rs. Crore)

2009-10 2010-110

500

1000

1500

2000

2500

1600

2000

Sales Turnover (Rs. Crores)

2009-10 2010-110

5

10

15

20

25

17.43

21.52

Total Appliances Volume (in Lakh Pieces)

MARKET SHARE

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WASHING MACHINE

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28.85

17.7714.54

13.46

7.51

5.815.29

2.03 0.99 3.76

LGSAMSUNGWHIRLPOOLVIDEOCONGODREJONIDAIFBHAIERTCLOTHER

FY 2010-11

INDIAN WASHING MACHINE MARKET TOTAL 47,28,000 UNITS

MARKET SHARE

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CLASSIFICATION OF WASHING MACHINE

FULLY AUTOMATIC SEMI AUTOMATIC

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38.85

19.7314.94

13.75

5.083.71 2.39 0.96 0.60

LGSamsungIFBWhirlpoolGodrejVideoconOnidaHaierOther

MARKET SHARE(Sales) For

Fully Automatic Washing MachineTotal = 16,73,000 FY 2010-11

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MARKET SHARE(Sales) For

Semi- Automatic Washing MachineTotal = 30,55,000 FY 2010-11

23.37

18.80

16.6914.97

8.84

7.68

2.62

1.54

5.50

LGVideoconSamsungWhilpoolGodrejOnidaHaierTCLOthers

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TOTAL SALES TURN OVER

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PRICE

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LG GL-2281SM4 (270L) Rs.14,900

LG GL-241NT4 (230L) Rs.13,000

LG GL- 241NM4 (230L) 12,000

LG – 211SM4 (200L) 11,700

LG GL – 211NT4 (200L) 11,500

LG GL – 195SAG4 (185L) 11,400

LG GL – 211NM4 (200L) 10,900

LG GL – 195SMG4 (185L) 10,500

LG GL – 195NM4 (185L) 9,900

LG GL – 195NC4 (185L) 9,300

GDE 23 DM4 (221L) Rs.16,630

GDE 23 CM4 (221L) Rs.16,150

GDE 19 DM4 (183L) Rs.14,600

GDE 19 CM4 (183L) Rs.14,130

GDE 23 DX4 (221 L) Rs.16,030

GDE 23 CX4 (221L ) Rs.15,550

GDE 23 CX2 (221L) Rs.15,300

GDE 19 DX4 (183L) Rs.14,000

GDE 19 CX4 (183L) Rs.13,530

GDE 19 CX2 (183L) Rs.13,280

FULLY AUTOMATIC Models Price Models Price

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Godrej GDS 950 11299

Godrej GWS 8001 PPI 10270


Godrej GWS 7201 PPL 9100

Godrej GWS 7002 PPC 9000

Godrej GWS 6801 PPL 8650

Godrej GWS 6502 PPC 8600

Godrej GWS 620 FS 8299

Godrej GWS 6203 PPD 8150


LG P8533R4M 12170

LG P8232R3S 11015

LG P8532R3S 10910

LG P8235R3F 10410

LG P8035R3S 10220

LG P7251N1F 8590

LG P7254N1F 8810

LG P7553R3S 9484

LG P7556N3F 9220

LG P7255R3F 9188

Models Price (Rs) Models Price(Rs)SEMI- AUTOMATIC

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KEY PLAYERS

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The total sales of the Indian Refrigerator market was 8.4 million units in 2010-2011

In 1958, Godrej Appliances makes the very first refrigerator in India

The Indian refrigerator market registered an annual growth rate of 15 percent for the fiscal

year 2010-11

BRIEF INSIGHT

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Indian Refrigerator Market Category-Wise

Direct CoolFrost Free

23.75%

76.25%

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MARKET SHARE

L.GSamsungGodrejVideoconWhrilpoolOthers

29.3%

18%13%

17.6%

16.1%5%

2010-2011 22

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Capacity-Wise SalesFrost Free

185-225L 226-270L

271-310L >310L

61%

13%

10%16%

Capacity -Wise Sales

Direct Cool

<165L 165-184L

184-225L 226-270L

271-310L >310L

1%

45%46%

6%

1%1%

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Region-Wise SalesDirect Cool

North South

East West

26%

35%14%

25%

Region-Wise SalesFrost Free

North South

East West

38%

28%14%

21%

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KEY PLAYERS

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Direct Cool segment

L.G Godrej

Videocon Whrilpool

Samsung Others

28.6%

20%

15%4.4%

17%15%

Frost Free Segment

L.G SamsungWhrilpool GodrejOthers

31.5%

28.4%

23.6%

14.4%

2.1%

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PRODUCTS

Direct Cool Frost Free

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ChotuKool

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It was officially launched on 14th Oct, 2010 in Maharashtra, Goa

Developed with the idea to target the bottom of the pyramid customers

It is the world’s cheapest refrigerator

SYNOPSIS

Features:Price Rs.370043 litres capacityWeighs around 8.9 kgPlastic body (Rust Free)It consumes only 55 Watt power It runs on dual power supply (230V AC & 12V DC)

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PRICE

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LG GL-2281SM4 (270L) Rs.14,900

LG GL-241NT4 (230L) Rs.13,000

LG GL- 241NM4 (230L) 12,000

LG – 211SM4 (200L) 11,700

LG GL – 211NT4 (200L) 11,500

LG GL – 195SAG4 (185L) 11,400

LG GL – 211NM4 (200L) 10,900

LG GL – 195SMG4 (185L) 10,500

LG GL – 195NM4 (185L) 9,900

LG GL – 195NC4 (185L) 9,300

GDE 23 DM4 (221L) Rs.16,630

GDE 23 CM4 (221L) Rs.16,150

GDE 19 DM4 (183L) Rs.14,600

GDE 19 CM4 (183L) Rs.14,130

GDE 23 DX4 (221 L) Rs.16,030

GDE 23 CX4 (221L ) Rs.15,550

GDE 23 CX2 (221L) Rs.15,300

GDE 19 DX4 (183L) Rs.14,000

GDE 19 CX4 (183L) Rs.13,530

GDE 19 CX2 (183L) Rs.13,280

DIRECT COOL Models Price Models Price

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GFE 35 EZ (330 L) Rs.30,330

GFE 35 TY (330L) Rs.28,190

GFE 31 TZ (294L) Rs.26,330

GFE 29 TZ (271L) Rs.24,640

GFE 30 CVT4N (283L) Rs.23,320

GFE 25 TZ (231L) Rs.20,210

GFE 25 TY (231L) Rs.19,870

GFE 25 AY (231L) Rs.17,940

GFE 25 AD (231L) Rs.16940

GFP 220 S (197L) Rs.16,240

LG GR – M712YTQ (604L) 59,000

LG GR – B652YLS (559L) 52,500

LG GL – 548YTX4 (491L) 46,000

LG GL – 478YTX4 (422L) 38,000

LG GL – 408YTQG4 (390L) 32,000

LG GL – 368YTQG4 (350L) 30,000

LG GL – 405YMQG4 (390L) 28,000

LG GL – 365YVQG4 (350L) 25,000

LG GL – 325TMG4 (310L) 20,800

LG GL – 295TVG4 (280L) 19,200

Models Price Models PriceFROST FREE

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AIR CONDITIONER

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04/10/2023 GODREJ Gr. No. 92008 2009 2010 2011

0

0.5

1

1.5

2

2.5

3

3.5

4

AC Market – Over The Years (in million numbers)

2.8

3.6

3.14

2.2

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Indian Air Conditioner MarketTotal 3,144,000 Units

L.GVOLTASSAMSUNGGodrejOTHERS

46.72%

11.93%

19.88%

21.47%

9%

FY:2010-11 36

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PRODUCTS

Window AC Split AC

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PRICE

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LSA5TW2AS 1 ton 22991

LSA2KW3AF1 15336

LS H126F2L0 2 ton 34951

LSA5ER5S 1.5 ton 29057

AS-W186C2U1 1.5 ton 44908

LSA3AB2VT1 23190

LSA18M1R 45990

LSA2CG5AF8 19490

LSA2CG3AF8 16290

GSC 10FE 3 WJM 0.75 ton 18000

GSC 10FE 5 WJM 0.75 ton 18000

GSC 10 FV 5 HBJH 0.75 ton 23750

GSC 12 FV 5 ZSJH 1 ton 28190

GSC 12 FV 5 KRJH 1 ton 34990

GSC 18FE 3 WJM 1.5 ton 16400

GSC 18 FV 5 KAJH 1.5 ton 34990

GSC 24FD 2 WJH 2 ton 19990

GSC 24FM 4 MIZ 2 ton 36990

SPLIT AIR CONDITIONER Models Price Models Price

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GWC 14G2 WHH 14900

GWC 9G2 WHH 11800

GWC 18G5 WHM 15900

GWC 18GA WHA 16500

GWC24G3 20100

GWC 9G1 9700

GWH18G4 Hot N Cool 18500

GWC18GC 16000

GWC 9G2 11000

GWC 19G3 WHH 17800

LWA2CR1A .75ton 12800

LWA3ER1D 1ton 16990

LWA3CR3A 1ton 18990

LWA3BR3D1 1ton 21600

LWA3GR2D 21690

LWA3PR5D 1ton 25290

LWA5ER2D 1.5 ton 21590

LWA5VR3D1 1.5 ton 25390

LWA18PRDFH1 1.5 ton 27490

LWA5AR5A 1.5 ton 30690

Models Price Models PriceWINDOW AIR CONDITIONER

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KEY PLAYERS

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MICROWAVE OVEN

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22.34

16.75

16.3012.06

10.05

9.605.81

2.824.26

LGSAMSUNGGODREJWHIRLPOOLONIDAIFBVIDEOCONKORYOOTHERS

INDIAN MICROWAVE OVEN MARKET 2010-11 TOTAL 13,80,000 UNITS

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PRODUCTS

SOLO CONVECTIONGRILL

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34.48%

20.85%11.82%

11.47%5.00%

4.87%3.42%2.92%

5.17%

L.GSamsungIFBonidaWhrilpoolVideoconKoryoGodrejOthers

Indian ConvectionMicrowave Ovens Market ( 2010-11) Total 719,300 units

16.75%

16.30%

12.06%

10.05%

9.60%

5.82%

2.82% 4.26%

L.GSamsungGodrejWhrilpoolOnidaIFBVideoconKoryoOthers

22.34%

Indian Grill Microwave Ovens Market (2010-11) Total 447,719 units

24.42%

14.09%12.21%11.74%

10.56%

9.39%

8.45% 3.46% 5.50%

L.GWhrilpoolGodrejSamsungOnidaIFBVideoconKoryoOthers

Indian Solo Microwave Ovens Market (2010-11)Total 212,981 Units

04/10/2023

PRICE

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GME 30 CR1 BIM 12499

GMX 25CA2 FIZ 10270

GME 20CM1 MJZ 8709

GMX 20CA2 FIZ 8399

GMX 20CA1 MIZ 7750

GMX 30 CA1 SIM 7672

GMX 25 CA1 MIZ 7672

GME 20CM2 FJZ 7599

GMX 20GA5 WKM 4899

GMX 20GA5 WKM 3499

34L Solar Dom (ML 3483FRR) 27500

MC 9243JR 19900

MC 8088NRH 15500

MC 8083MLR 14900

MC 7648WH 11600

MG 607 APR 9000

MH 6558BH 8000

MG 3948W 6000

MS 1947C 4100

MS 1927C 3800

Models Price Models PriceCONVECTION,GRILL & SOLO - COMBINED

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KEY PLAYERS

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BRAND AMBASSADOR

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LATEST PROMOTION TECHNIQUE

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OFFERS

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PLACE

Godrej Appliances launches first ever exclusive brand showroom in Raipur

FACTORY

REGIONAL DISTRIBU

TING CENTER

DISTRIBUTOR

SUB-DEALER

CONSUMER

Distribution Channel

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Distribution network Advertisement

Trained management Offers not so affective

Supply Chain Payment in Installment not possible

R&D Diversified Interest

Increased Personal disposable income. Strong Competitors

Improving Life style Branding of competitors

Double income family

No. of Working Women

Strength Weakness

Opportunities Threats

SWOT Analysis

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FINDINGS• Product Quality is good but customer first

preference is LG.• Products are rated well by dealers Pricing and

Reliability.• Frequent innovation in product is needed.• After sales service need to be looked into.

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SUGGESTIONS OF DEALERS

• Marketing.• Advertisement.• Enhance Customer Service.• Frequent launch of new product.• More Offer & Schemes are required.

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Business

Godrej