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Global Power Sports Market Report -----------------------------------------
2015
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Executive Summary
The power sports industry mainly includes recreational and utility oriented vehicles and is a lifestyle based industry. It includes all-terrain vehicles (ATVs), side-by-side vehicles (SxS), snowmobiles, motorcycles, and powerboats/personal water crafts (PWC). The power sports industry is extremely reliant on macro-economic factors like high standard of living, increasing customer self-reliance levels, credit availability at an ease, unemployment rate, and the health of the housing market. The market is mainly concentrated in the region of North America, the US and Canada, in particular.
The key factors which are anticipated to drive market growth include increased replacement demand for boats, increasing spending rate on power sports products, continuous global economic development, and growing urban population. Some of the noteworthy industry trends and developments include Polaris surpassing Honda in ATV market, cannibalization of ATVs by side-by-side vehicles, more youngsters opting for recreational boating, power sports industry players embracing upon shopatron technology, and uneven recoveries in boat segments. However, the industry remains threatened by certain challenges which include increasing boomer age, related environmental issues, and unfavorable weather conditions.
The report provides a comprehensive study of global power sports market and also major regional markets on the basis of various segments. The competition in the global power sports market is highly fragmented with large players like Polaris, Honda, Yamaha, and Harley. All these companies have been profiled in the present report highlighting their key financials and business strategies for growth.
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The top three players are Polaris, Honda, and Yamaha in global ATV industry
In 2014, the global sales of off-road vehicles were … thousand units, inclusive of core ATVs and side-by-side vehicles. The sold units increased by …% from … thousand in 2013, with a negative CAGR of …% from 2006 to 2014.
The ATV market is cyclical and is affected by general macro and micro economic trends. It is considered a year-round product though weather can play an effect on unit sales as well. In 2014, the global sales of ATVs were … thousand units, increasing by ..% from … thousand units in 2013, with a negative CAGR of ..% from 2006 to 2014.
The side-by-side market has improved steadily over the past many years mainly due to unrelenting innovation by existing as well as new manufacturers. In 2014, the global sales of side-by-side vehicles were .. thousand units, increasing by ..% from … thousand in 2013, growing at a CAGR of …% from 2004 to 2014.
Global All-Terrain Vehicles Unit Sales (2006-2014)
Global Off-Road Vehicle Unit Sales (2006-2014)
Global Side-by-Side Vehicles Unit Sales (2004-2014)
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In general, side-by-side vehicles are bought new instead of used one
The snowmobile industry is highly concentrated in North America (US & Canada), and other regions like Russia and Scandinavia, in particular. In 2015, the global sales of snowmobiles were … thousand units, increasing by ..% from .. thousand in 2014, with a negative CAGR of …% from 2006 to 2015.
In 2014, the global demand for PWC was estimated to be .. thousand units, an increase of ..% from .. thousand unit demand in 2013. From 2009 onwards, the demand for PWC has steadily increased during the period after experiencing a decline in 2010 reaching … thousand units from .. thousand units in 2009.
The mountain segment account for ..% of total snowmobile market worldwide, followed by perform and crossover segment with ..% and ..% of market share in 2014, respectively.
Global Personal Watercraft Demand (2009-2014)
Global Unit Sales of Snowmobiles (2006-2015)
Global Snowmobile Industry by Segment (2014)
Mountain Perform Crossover Utility Touring
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2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
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In the US, southern region accounts for majority of on-highway motorcycles
In 2014, the industry of 1400cc and above cruiser & touring motorcycles unit sales in North America were …. thousand units, increasing by ..% from … thousand units in 2013, with a negative CAGR of …% from 2006 to 2014.
The US 651cc and above motorcycle unit sales are expected to increase by ..% to … thousand units in 2015, and the same trend is likely to continue in line with overall heavyweight motorcycle industry in the US reaching … thousand unit sales by the end of 2017.
In 2014, the US 651cc and above motorcycle unit sales were …. thousand units, increasing by …% from … thousand units in 2013, with a negative CAGR of …% from 2000 to 2014.
The US 651cc+ Motorcycle Industry Unit Sales (2000-2014E)
Cruiser & Touring Motorcycles Units in North America (2006-2014)
Heavyweight Motorcycle Registrations in Europe (2000-2014E)
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2006 2007 2008 2009 2010 2011 2012 2013 2014
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Units Sold Growth (%)
-40%
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E20
16E
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E
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Units Sales Growth (%)
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