GLIK Capstone Special Lecture

The Dementia Project: Innovation Driven by Social

Challenges- As a example of capstone project -

http://www.facebook.com/[email protected]

2015.9.18 @ Chuo University.Fujitsu-JAIMS Foundation: Global Leaders for Innovation and Knowledge Program (GLIK)Capstone Special Lecture

Dementia Friendly Japan Initiative /R&D Strategy and Planning Office, Fujitsu

Laboratories Ltd.Makoto Okada

http://www.facebook.com/makoto.okada



mailto:[email protected]

Outline

Introduction BackgroundFinding seeds (1st step)Concept prototyping (2nd step)Developing relations (3rd step)Connecting dots (4th step)Utilizing connections (5th step)

Introduction

A neat thing that I would like to share

with you...

Recognizing your internal findingsAmazement Question

InspirationEmpathy

Aha ！Wow!

Why?(Desires to know more about)

Could possibly…Might actually…

Right on!I understand how you feel.

！？★❤

1. Think of a personal story or motivation related to your capstone project.

Amazement Question

InspirationEmpathy

Aha！Wow!




！？★❤

Short Practice

A good capstone

project induces internal findings

2. Share it with your neighbor. (Listener: Don’t speak, listen attentively with the finding sheet.)

Background- Dementia as a social Issue

-

1. Presently, how many elderly people with dementia in Japan?

2. By 2025, how many elderly people with dementia will be in Japan?

4.62 million

7.00 million

The future is fast approaching.

Dementia is a social issue that has an enormous impact on Japanese society.

The challenges surrounding dementia are particularly evident in three key areas: the aging society, local community and healthcare system.

Building dementia-friendly communities

http://www.alzheimers.org.uk/site/scripts/download_info.php?fileID=1916

（ From “Building dementia-friendly communities: A priority for everyone” UK Alzheimer’s Society ）

Economical Situation

Popu

lati

onCSI ： Collaborative Shared Issue

gap

1. What is the most important figure in your capstone project?

2. What is the most important gap in your capstone project?

Amazement Question

InspirationEmpathy

Aha！Wow!




！？★❤

Short Practice

First step: Finding seeds of insights

“Jump in”

“Jump In”“Do not hesitate to jump into a new

learning environment.”

http://www.amazon.com/dp/1312408855/

From “Learning Patterns: A Pattern Language for Creative Learning (Pattern Language 3.0 Catalogue) ”Takashi Iba and Iba Laboratory, Keio univ.

A spa weekend with Mandarin Picking

Creating hypothesis:“Own Role” “A mutually-supportive large family”

Downloading episodes

compound multifaceted eyes

Jump-in: Interviews

“Consequential Encounter”

“Voice of Experience”

“Can-Do List”

Learning Patterns: A Pattern Language for Creative Learning

http://www.amazon.co.jp/dp/1312408855/

“Community of Learning”“Two heads or more are likely better

than one”

http://www.amazon.com/dp/1312408855/

From “Learning Patterns: A Pattern Language for Creative Learning (Pattern Language 3.0 Catalogue) ”Takashi Iba and Iba Laboratory, Keio univ.

1. Where will you go for your capstone project, whom will you meet, and how will you find him/her?

2. How will you create your own team for your capstone project?

Amazement Question

InspirationEmpathy

Aha！Wow!




！？★❤

Short Practice

Second step:Concept prototyping

- Across Sectors -

Stakeholders mapping

Rough estimation of

structure

Business Sector 　　　　

　　　　

　　　 Public Sector

Social Sector

Source: KDI/Glocom Takahiko Nomura “Future Center” 　 presented at GLOGOM 2011.10.07

Propositional

Question

Setting a boundary Object

In case of Project Shakti

Kirti P. Mishra： International University Glocom Workshop 2010.12.2

“Vision”

“Services”

Drawing Future on Dementia Issues

“Products”

The 5% MarginTravel probably makes up less than 5% of our lives, yet that 5% uplifts and enlivens the remaining 95% of our lives! It is important that 5% of our everyday lives is uplifting and bright.

New forms of businessHotels are also in the banquet and party business, which has led to the emergence of a new business: establishing ties and relationships among people.

New forms of workRather than treating people with dementia as simply service recipients, treat them as potential service providers as well.

Deep dialogue for new vision

Business Sector 　　　　

　　　　

　　　 Public Sector

Social Sector

Propositional

Question

Visualizing prototype ideasDrawing new services to be central

character with dementia

Driving

Shopping

New role

1. What kind of questions are suitable for your capstone project to attract people in another sectors?

2. How do you share the issues with people?

Amazement Question

InspirationEmpathy

Aha！Wow!




！？★❤

Short Practice

Third step:Developing and enlarging

relations

Future: Inspiring Social Innovation

- across sectors, across borders -

http://www.britishcouncil.jp/en/programmes/society/futures

Future: Inspiring Social Innovation - across sectors, across borders –

https://vimeo.com/52979128

1st Futures Session on 9th July 2012 【 Social Innovation x Successful Aging】

Learning Journey (1)

Unillever PwC

Vollans

Vollans

NetherlandsThe

Shipyard


NetherlandsCare home for dementia

people “Hogewey”


Social engineering (1)Design Council, UK

Shift, UK

Alzheimer’s Society, UKMinistry of Health, Welfare and Sport, NLKeio Univ., JP

The concept “people with dementia too” connects 2,500km

Start

Goal

http://runtomo.jimdo.com/

Social engineering (2)

Social engineering (3)Dementia Friendly Japan Summit 2014

http://www.dementia-friendly-japan.jp/

1. What kind of marketing process do you use for your capstone project?

2. What meaning does it create in the marketing process for your team members?

Amazement Question

InspirationEmpathy

Aha！Wow!




！？★❤

Short Practice

4th step:Connecting dots

Future: Inspiring Social Innovation - across sectors, across borders –


UK Social Innovation Journey December 2012

Volans executive chairmanJohn Elkington

Collaboration across sectorsWith relatively new technology such as big data, and with the rise of sustainability agenda, a coming together of various sectors, businesses and activists have started

System ChangeA single business, industry sector, specialized supply chain cannot solve this by themselves

Social EngineeringFor various businesses and sectors to work together, social innovation and social engineering becomes necessary, and in a way, this is part of the challenge

Across Sectors, Across Borders

Impact

Vicki Sellick, Senior Programme Manager, Nesta

Impact creation: System change

Product +service

innovationMarket

innovation

Politicalinnovation

Culturalinnovation

Vicki Sellick, Senior Programme Manager, Nesta

Behavior changeBehavioral change is the target of true innovation

(1) Passive

experience

(2) Abductive questions

(4) Concepts

(5) Prototype

(6) Business Models

Ladder Actions

Layer of practice(3) Abductive

Validation

(7) Services process (operations, rules, and teams)

Layer of concept

a. Create questions

b. hypothetical

reasoning

c. Conceptual design

d. Proto-typing

e. Business model design

f. Services design

Crating new/next question

Activity

Development

Relationship

result

design

Activity

Development

Relationship

InnovativeMediation

A

D

R

A

D

R

A

D

R

InnovativeMediation

Series of ADR Relation Channel Development Process

Linked relations to generate recursive projects

DementiaProject

Social InnovationStudy group

Futures

Business/NPOStudy in UK

Open dataStudy group

Hystorypin Japan

Fujinomiyaproject Historypin

In Chiba pref.

Study for aged society in UK

Hystorypin forLocal govt.

National-funded project

Dementia Friendly Japan Initiative (Living Well with Dementia ）

ADR

ADR

ADR

ADR

ADR

ADR

ADR

GlocomDFCBC/Kao/

Benesse DFC/Glocom

BC/Kao

Glocom

GlocomBC

Glocom

BC/DFC

BC

BC

BC

Fujinomiya city

Nagoya city

Chiba city

Ministry of Health Labor and Welfare

Glocom/DFC

Glocom

Glocom

BC/Kao/Benesse

Dementia Initiative

Open socialRelations

Open DataRelations

Fujinomiya ProjectBridging Communities: sharing our

memories

HistoryPin (UK)

Run-tommorow

Open Personal Data× ×


Bridging Communities : Sharing Our Memories

- Fujinomiya Project -

Effect of ADR seriesIncreasing multi-layered relationship

1. Are there any unused new relations next to your capstone project?

2. What kind of chemical reactions do you expect from the new relations? What is your position in the relations?

Amazement Question

InspirationEmpathy

Aha！Wow!




！？★❤

Short Practice

5th step:Utilizing connections

Strengthen eco-systemCollaborative work between associate professor Takashi Iba and the students at the Iba Laboratory with corporate members of the Dementia Friendly Japan Initiative (DFJI).

http://journey.sfc.keio.ac.jp/

June – October, 2014

The first Pattern Language for Welfare Issue

Everyone can apply the ideas if they like.Focusing on the practical knowledge about how to live well in the daily life, not on medical or techniques of caregiving,

The words enable us to talk with others!

Financial Service Charter

City-bus Actions

“Job-Specific Contributions”

Dementia Action Alliance

“Mix-Up Event”Dementia-or-not, come enjoy with us!

Value for StakeholdersIn a fast-changing society, focusing values

End Users CustomerRelations

InnovationMarket

Development

Cost Stakeholdersin-house users

Continuous actions…

Summary

Outline

Introduction BackgroundFinding seeds (1st step)Concept prototyping (2nd step)Developing relations (3rd step)Connecting dots (4th step)Utilizing connections (5th step)

1. What is the most important figure?2. What is the most important gap?3. Where will you go, whom will you meet, and

how will you find him/her?4. How will you create your own team?5. What kind of questions are suitable to attract

people in another sectors?6. How do you share the issues with people?7. What kind of marketing process do you use?8. What meaning does it create for your team

members?9. Are there any unused new relations next? 10. What kind of chemical reactions do you expect

from the new relations? What is your position in the relations?

Questions: For Your Capstone Project

Q & A

DementiaFriendlyJapanInitiative