Join SalesFUSION for this in-depth review of the state of lead nurturing in a b2b environment. Includes research and best practices from leading b2b research firm, Gleanster and Principle Analyst, Ian Michiels.
1.The 2011 b2b lead nurture roadmap Presented by: Kevin Miller EVP Marketing/Sales SalesFUSION Ian Michiels Principle Analyst - Gleanster Session Audio Starts at 2PM EST
2. Todays Agenda
About the speakers & companies
3. Introduction to b2b lead nurturing 4. The State of Lead Nurturing 5. Justifying Investments with Tangible Metrics 6. 7 Types of Lead Nurturing Campaigns 7. Lead Nurturing Roadmap 8. The Role of Technology