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1NAFD-MT
GIL 2014: Latin AmericaThe Global Community of Growth, Innovation and Leadership
30 January 2014São Paulo, Brazil
Chemicals, Materials & Food
Industry Track
2NAFD-MT
GIL 2014: Latin AmericaThe Global Community of Growth, Innovation and Leadership
30 January 2014São Paulo, Brazil
Roberta Gamble, Partner
From Commodity to Specialty
Impact and Trends on the Chemical Industry in LATAM
3NAFD-MT
CMF Industry Track Agenda
1. Growth Challenges for the LATAM Chemical industry, what are the trends today and what will it be tomorrow
2. Case Study Presented by Evonik
3. Panel Discussion – From Commodity to Specialty – what is the trend in LATAM?
4NAFD-MT
CMF Industry Track Agenda
1. Growth Challenges for the LATAM Chemical industry, what are the trends today and what will it be tomorrow
2. Case Study Presented by Evonik
3. Panel Discussion – From Commodity to Specialty – what is the trend in LATAM?
5NAFD-MT
2012 2020
153.0
260.0
6.9% CAGR
5.9% CAGR
2012 2020
23.0
33.2
2012 2020
10.5
17.0
4.7% CAGR
6.2% CAGR
Chemical Industry in Latin America: 2012 x 2020 (billion US dollars)
The LA chemical industry is expected
to grow from US$294 billion to
US$466 billion in the 2012–2020
period.
2012 2020
35.0
55.2
The Latin America Chemical Industry is expected to grow by 6.0% from 2012 to 2020, being Brazil and Colombia the fastest growing countries in the region
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Mega Trends
Impact and Trends on the Chemical Industry in LATAM
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Definition of Mega Trends
Business Process Outsourcing
Health, Wellness, and Well Being
Trends Covered In This Report
Urbanization – City as a Customer Social
Trends
Innovating to Zero
New Business Models
Economic Trends
Connectivity and Convergence
Future Infrastructure Development
Future of Renewable Power
Social Programs
Multilatinas
Source: Frost & Sullivan analysis.
8NAFD-MT
1995 2000 2005 2010 2015 2020 2025$0.000
$2.000
$4.000
$6.000
$8.000
$10.000
$12.000
$14.000
$16.000
Latin America’s GDP versus Population LevelsGDP To Reach $15.144 Trillion in 2025.
Population (million) 471 510 545 577 608 636 661
Real GDP (% growth rate) 0.7 4.4 4.6 6.0 5.8 5.2 5.4
Per Capita Income $3,829.5 $4,110.4 $4,868.1 $8,401.9 $12,086.7 $16,823.3 $22,927.3
$1.804$2.653
$2.095
$10.697
$7.348
$4.851
Note: GDP and per Capita Income at market prices
Source: IMF; World Bank; ECLAC; Frost & Sullivan analysis.
0.4%
4.4%
6.0%
6.5%GDP Forecast, Latin America, 1990–2025
No
min
al G
DP
(T
rilli
on
)
$ 15.144
9NAFD-MT
Engines of GrowthChile, Peru, and Colombia will Experience the Highest GDP Growth Rates in the Region by 2025.
Note: The figures denote GDP at current pricesSource: International Monetary Fund, World Bank and Frost & Sullivan
Brazil2011 - $2,476.65 Billion2025 - $5,436.55 Billion
Key Industries:Oil & Gas
AutomotiveAgriculture
Argentina2011 - $448.17 Billion
2025 - $1,097.74 Billion
Key Industries:Food Processing
AutomotiveLivestock
Agriculture
Mexico2011 - $1,151.25 Billion2025 - $2,826.54 Billion
Key Industries:Oil & Gas
AutomotiveAerospace
Peru2011 - $180.46 Billion2025 - $555.91 Billion
Key Industries:Mining
Natural GasFishing
Colombia2011 - $333.18 Billion
2025 - $1,041.88 Billion
Key Industries:Oil & Gas
CoalAgriculture
Chile2011 - $248.59 Billion2025 - $676.82 Billion
Key Industries:CopperFishing
Major Economies
Engines of Growth
Note: Engines of growth are those economies that will show the highest economic growth rates along the forecast period
1
2
3
GDP Forecast and Key Industries, Selected Countries, 2011–2025
Source: World, Bank; International Monetary Fund Database; Frost & Sullivan analysis.
10NAFD-MT
Infrastructure DevelopmentProjected Global Infrastructure Investment 2005-2030
North America
Asia/Oceania
Europe
Source: Morgan Stanley
Middle East
Latin/South America Africa
WaterPowerRoad & RailAir/Seaports
$22,610bn $9,000bn$7,800bn$1,590bn
Total
0
1,000
2,000
3,000
4,000
0
1,000
2,000
3,000
4,000
5,000
0
100
200
300
400
0
2,000
4,000
6,000
0
200
400
600
800
0
2,000
4,000
6,000
8,000
10,000
Projected Global Infrastructure Investment, 2005-2030
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Impact on ChemicalsTransportation infrastructure development will be a benefit for the chemical industry, as it will enable easier shipping of chemicals
Utilities infrastructure More important to the Chemical industry will be
development of global infrastructure for supply of electricity, water and other key utilities.
Polymers such as PE form a key part of water supply infrastructure, whilst water treatment chemicals ensure that the water supplied is of safe drinking quality.
A.Polymer producer Borealis has initiated a programme called "Water for the World", the goal of which is to provide sustainable solutions for the availability of safe water and sanitation.
B.An estimated 1 billion people on earth still have no access to clean water.
C.Improving this statistic must be a key global mission between now and 2020
Transportation infrastructure As one of the most important physical products
transported around the world, global trade in bulk chemicals will benefit from improved infrastructure such as the Trans Siberian Railway.
A Trans-Asian rail infrastructure will give access between major petrochemical production facilities in Singapore and Malaysia, and cheap end-product fabrication sites e.g. in Vietnam.
Opportunities also exist for chemical companies to supply materials for infrastructure building, such as Bayer's innovative development of PU foams for use in track foundations
These offer benefits both in terms of increasing the lifespan of the track, and in reducing the noise and vibrations caused by passing trains
• 20% of chemicals in the US are transported by rail• This percentage is higher for hazardous chemicals such as
chlorine, because of the inherent safety of rail transport• The figure is lower in Europe (8.8%), where sea transport is
more viable, and barge and pipeline infrastructure are more developed
• 20% of chemicals in the US are transported by rail• This percentage is higher for hazardous chemicals such as
chlorine, because of the inherent safety of rail transport• The figure is lower in Europe (8.8%), where sea transport is
more viable, and barge and pipeline infrastructure are more developed
12NAFD-MT
Impact in the Civil Construction Industry Construction sector is likely to grow at rates above 5% by 2020 in countries like Brazil and Peru
Colombia
Argentina’s civil construction industry is likely to grow at an annual rate of
4.2%
Argentina
FIFA World Cup 2014 and the Olympic Games 2016 will boost the civil
construction industry which will grow at an annual average of 6.5%
2.1 billion sq. meters need to be built in order to meet future demands for
27.7 million new dwellers
60% of the investment in new housing projects will come from private sources
BrazilMexico’s civil construction industry is
likely to grow at an annual rate of 6%
10 skyscrapers standing over 200m are planned or already under
construction
Mexico
Colombia’s civil construction industry is likely to grow at an annual rate of 4%
Peru
Peru’s civil construction industry is likely to grow at an annual average
rate of 9.7%
Source: Frost & Sullivan analysis
13NAFD-MT
Water Treatment:Investments in this area are expected to reach $75.5 billion by 2020
>$10.0 billion Investment in the country by 2020
Mexico
$1.7 billion Investment in Lima by 2014
$370 million – waste water treatment (16 plants) and
sewage
Peru
$25.0 billion investment in the country by 2020
Rio de Janeiro – From 56% to 80% of sewage treatment
São Paulo – 100% Universalization in 2020 for urban areas
Brazil
$9.5 billion Investment in Buenos Aires by 2020
Buenos Aires - 100% universalization by 2015
Sewage: from 59% to 95% coverage by 2020
Argentina
Source: Frost & Sullivan analysis
6.5% CAGR in industrial water treatment chemicals by 2020
5.1% CAGR in municipal water treatment chemicals by 2020
14NAFD-MT
COMMODITY vs. SPECIALTY
Advantages
Challenges
Growth Opportunities
Commodity Case Study
Specialty Case Study
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Chemicals Market: Market Share of Commodity vs. Specialty Chemicals by Region (World), 2009 and 2020
Analysis of Growth Opportunities Specialty Chemicals to Witness Faster Growth in Most Regions
• As is evident from the graph above, the next decade could be the decade of specialty chemicals. The % of specialty chemicals as part of the overall chemicals sales will increase in all regions to 2020
• Across the world, sales of specialty chemicals could grow twice as fast as the market. Similar to the overall chemicals sales, growth of specialty chemicals is highest is the Asia Pacific region at 9-10% (CAGR 2009-2020)
• Globally, specialty chemicals is expected to grow at a CAGR of 5-6% to 2020
North America Latin America MEAF Europe APAC
Commodity Chemicals
Specialty Chemicals
Commodity Chemicals
Specialty Chemicals
Commodity Chemicals
Specialty Chemicals
Commodity Chemicals
Specialty Chemicals
Commodity Chemicals
Specialty Chemicals
CA
GR
: 3
-4%
CA
GR
: 4
-5%
CA
GR
: 5
-6%
CA
GR
: 4
%
CA
GR
: 9
-10%
Ma
rke
t S
ha
re b
y V
alu
e (
%)
75
25
85
15
95
5
72
28
85
15
70
30
80
20
94
6
65
35
75
25
0
20
40
60
80
100
2009 2020
Source: Frost & Sullivan
16NAFD-MT
Commodity vs. Specialty: Advantages
Commodity Specialty
Large sales volume Basis for a wide range of
products Lower product prices with
moderate performance Poses opportunities for a
company to establish itself as market leader
Allows greater product customization
High profit margins (good results with smaller volume of sales)
Allows exclusive contracts with clients
Higher value added to the product
Growing market stage
17NAFD-MT
Commodity vs. Specialty: Challenges
Commodity Specialty
Large market concentration in the hands of a few competitors, which means a high barrier to entry
Price varies according to the fluctuation of oil prices
Low flexibility to change the characteristics of the product (and are generic solutions with standardized specifications)
Low customer loyalty Price driven market Mature stage market,
performing a moderate growth Less opportunity for innovation High volume of imports
Competitive market where differentiation portfolio is key to enter the market
High resistance of customers to buy the product due to its high prices
Demands large investments in R&D and technical support
Depends on the identification of market niches requirements, demanding higher performance solutions
Low market penetration in LATAM (opportunity?)
Constant updates on portfolio Lower dosage
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Commodity vs. Specialty: Case Studies
Commodity Specialty
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Commodity vs. Specialty: Commodity Case Study
• Largest producer of polymers in Americas• Why they’re successful
• Market leader in biopolymers• Major products are polyethylene and polypropylene (commodities)• 2011: acquisition of the polypropylene business of Dow Chemical• 2013: Acquisition of 70.59% of Solvay Indupa (manufacturer of PVC
and caustic soda – both commodities) for US$290 million• Braskem will increase its annual production capacity to 1.25 million
tons of PVC and 890 kton of caustic soda• Braskem recently invested around R$1 billion in a PVC plant in the
state of Alagoas
20NAFD-MT
Commodity vs. Specialty: Specialty Case Study
• Chemical company focused on specialties for Paints, Construction, Adhesives and Textile.
• Why they’re successful• Focused strategy around key end user markets• 2011: Acquisition of Süd-Chemie (specialty chemicals company) for
US$2.6 billion • Aims to achieve operating profit margins of more than 17% by 2015• 2012: Clariant invested close to 3% of sales in R&D, developing new
materials and products• 2012: Sale of textile chemicals, paper chemicals and emulsions
business (areas that accounted for 15% of company sales) for SK Capital – private equity fund – for $ 550 million
21NAFD-MT
Commodity vs. Specialty: What does your company have to consider?
Company’s Current Value Proposition
Commodity Specialty
High quantity production capabilities
Ease of production scaling – up and down based on demand, economy
Price competitive Supply-side agreements help
reduce costs, fluctuations
High technical ingenuity and innovation
Good communication of value proposition to client
Customized solutions Technical support
22NAFD-MT
Commodity vs. Specialty: What does your company have to consider?
Vertical Market Target
Commodity Specialty
Government Water/waste water Plastics Petrochemicals Mining Focus in meeting regulations Conservative mindset
Pharmaceuticals, Healthcare and Personal Care
Automotive Agrochemicals Marine paints & coatings But Price vs. Value still
critical
23NAFD-MT
Commodity vs. Specialty: What does your company have to consider?
“Specialties turn into commodities. That’s the natural evolution of things” (…) “Portfolio management is necessary
if we are to remain a real specialty chemical company.” Patrick Jany, Clariant's CFO
24NAFD-MT
Thank you!
25NAFD-MT
CMF Industry Track Agenda
1. Growth Challenges for the LATAM Chemical industry, what are the trends today and what will it be tomorrow
2. Case Study Presented by Evonik
3. Panel Discussion – From Commodity to Specialty – what is the trend in LATAM?
26NAFD-MT
Case Study
Evonik.Power to create.
Reynaldo Sanna
São Paulo – January 30, 2014
About Evonik
Oil & Gas highlights
Q & A session
Evonik significant megatrends
Agenda
About Evonik
Oil & Gas highlights
Q & A session
Evonik significant megatrends
Agenda
January 2014 | Corporate presentation Page 30
Our position
Evonik - the creative industrial group from Germany - is one of the world's leading specialty chemicals companies.
An attractive company
• One of the global leaders in specialty chemicals
• AiM: Profitable growth and sustained value creation
• Main shareholders: RAG-Stiftung, CVC Capital Partners
January 2014 | Corporate Presentation Page 31
1843
2007
A worldwide presence
January 2014 | Corporate Presentation Page 32
~7% of global sales
Key figures 2012
Sales* €13.4 billion
Adjusted EBITDA* €2.4 billion
Profitability (adjusted EBITDA margin) 19.0%
Return on capital employed (ROCE) 17.2 %
Employees as of Dec. 31, 2012 33,298
January 2014 | Corporate Presentation Page 33
* excluding Real Estate
A common goal
Sustained and above-average profitability in all business operations.
January 2014 | Corporate Presentation Page 34
• Evonik is one of the global leaders in specialty chemicals
• Most of sales are generated in areas where Evonik holds leading market postitions
• Strong integrated technology platforms
• Balanced spectrum of business activities and end-markets
• Close collaboration with customers
• Market-oriented research and development
Our focus:Specialty chemicals
January 2014 | Corporate Presentation Page 35
About Evonik
Oil & Gas highlights
Q & A session
Evonik significant megatrends
Agenda
Our focus:Geared to megatrends
Megatrend = a significant, far-reaching, and sustained trend.
Megatrends:
• are long-term• are all-encompassing• send out signals in many areas of life• are generally global in scope
Significant global megatrends for Evonik:
• Health, Nutrition• Resource efficiency• Globalization
January 2014 | Corporate Presentation Page 37
From trends to new markets
Identifying trends:What changes are visible?
Screening trends:Which are most important for Evonik?
Evaluating trends: Which changes can be utilized to enter high-growth markets?
Identifying a trend is not sufficient.Trends have to be utilized to shape the future.
January 2014 | Corporate Presentation Page 38
Resource efficiency
• The world's population is growing by 73 million people a year.
• Global demand for energy will more than double by 2050. The main consumers of energy are industry, transportation and living.
• In 2030 fossil fuels will provide 90 percent of global energy requirements.
• The number of vehicles worldwide will roughly double to 1.9 billion by 2030.
January 2014 | Corporate Presentation Page 42
placeholder visual
Who drives 5,000 kilometers without a drop of gasoline?
We do.
January 2014 | Corporate Presentation Page 43
... and what do we do?
• Lower rolling resistance: Tires made with the latest silica-silane technology from Evonik have less resistance than conventional tires.
• The result: up to 8 percent less fuel consumption.
January 2014 | Corporate Presentation Page 44
... and what do we do?
• Lightweight construction: Evonik is developing high-performance plastics that can replace conventional materials such as metal and glass.
• Example: ROHACELL®. Our rigid foam is used with carbon fibers in sandwich structures, thus reducing the weight of a vehicle by up to 70 percent compared to metal.
• Example: PLEXIGLAS®. High transparency and weather resistance; in windshields, side windows, and sunroofs, this glazing material can reduce vehicle weight by up to 50 percent compared to glass.
January 2014 | Corporate Presentation Page 45
... and what do we do?
• DYNAVIS®: Evonik produces high-performance additives for hydraulic fluids that maintain their lubrication properties over a wide temperature range, improve engine performance and save fuel.
• VESTAMIN®: Crosslinkers from Evonik make wind turbines extremely tough because they ensure optimal curing/adhesion of composites.
January 2014 | Corporate Presentation Page 46
About Evonik
Oil & Gas highlights
Q & A session
Evonik significant megatrends
Agenda
Date | Title of Presentation
Page | 51
Materiais Termoplásticos para a indústria de Óleo & Gas
VESTAMID® NRG na Camada de Barreira de Tubos Flexíveis
VESTAMID® NRG se distingue dos outros Nylons:
• Compatibilidade superior com metanol• Elevada ductilidade• Segurança superior em operação!
> 800 km de tubos flexíveis instalados e em operação desde 2006
VESTAMID® NRG é a única PA12 adequada para projetos de “liner” aplicados por compressão.
“Liner” de PA12 abre portas para a reabilitação de linhas de produção:
• Proteção à corrosão garantida • Máxima estabilidade do “liner” • Alternativa de excelente custo-benefício ao CRA
Possibilita a instalação de “liners” em grandes distâncias
Mangueiras multi-camada para Umbilicais
• Baixa permeabilidade• Elevada resistência química • Ausência de oligômeros
Date | Title of Presentation
Page | 52
Materiais Termoplásticos para a indústria de Óleo & Gas
VESTAMID® NRG em linhas de distribuição de gás natural
Tubos de PA12 não sofrem corrosão e podem substituir o aço carbono:
• Operação em pressões de até 18 bar • Maior velocidade e redução nos custos de instalação • Eliminação dos custos de manutenção Conformidade com a norma ISO 16486
Tecnologia de Termoplásticos Compósitos:
Produtos à base de PA12 para a produção de fitas e tubos compósitos
• Próxima geração de tubos flexíveis• Linhas de serviço / intervenção• Riser Termoplástico Compósito (TCR)• Peso leve.• Elevada resistência mecânica e à fadiga
VESTAKEEP® PEEK para componentes e “liners”:
Material alternativo para sede de válvulas, conectores, selos e “liner” (downhole) com vantagens em:
• Resistência ao impacto• Resistência mecânica em temperaturas elevadas
Page | 53Standard presentation (2013-22-04) | Coatings & Additives
High-performance additives and synthetic base oils for optimized automotive and industrial lubricants and fuels
• Additives for lubricants to influence viscosity, friction and paraffin crystallization at high or low temperatures
• Energy-efficient and high performance oil additives for engines, transmissions, hydraulic systems, and fuels such as biodiesel and heavy fuel oil
• Additives for refineries to increase oil yield and improve the quality of refinery waxes
• Synthetic base oils for synthetic automotive and industrial gear oil formulations such as heavy duty axle oils, manual transmission fluids and wind turbine gear oils
Oil Additives: Performance & efficiency-enhancing
VISCOPLEX® VISCOBASE®
Page | 54
Oil Additives: Main Drivers and Key Products
Viscosity improvers
Pour point depressants
Dewaxing aids
Synthetic base fluids
Cold flow improvers
Main products Main applications Main drivers
Automatic and manual transmission fluids
Hydraulic fluids
Biodiesel
Refinery products
Fuel economy
Higher demand in emerging regions also due to increased performance requirements
Bio-Fuels
Low Temperature Additives
Hydraulic Fluids: MEHF
Evonik approach to Oil & Gas market
Recoverable Shale Gas resources - Bn m3
Top Ten Oil Reserves
S.America: ~ 20% world's proven oil reserves
• Ongoing business: BL approach
• Focus in the Americas
• North America: shale gas
• South America: oil offshore
• New opportunities: Oil & Gas Industry Team
• Cross-BL approach
• Industry experts
• Regional NBD
• M&S Excellence support
Evonik Approach
Page | 56
Petrobras 2013-2017 Business Plan: investments of US$ 147,5 billion in E&P represents 62,3% of the total investment for the period
Page | 57
Petrobras 2013-2017 Business Plan: 2020 goal is to double the 2013 oil production volumes reaching 4,2 million bpd
Page | 58
General market feeling is not positive regarding Petrobras performance
Doubtful profitability in 2013 caused by high pressure on margins due to:
- Oil production does not follow Brazilian market demand.
- Gasoline price in Brazil does not follow the international prices.
InovaPetro: € 1,2 billion to attract investments in the Oil & Gas industry
Joint initiative: € 1,2 bn (2012- 2017)
Foment projects of R&D, innovation and local production aiming a sustainable local supply chain for Oil & Gas industry.
Opportunities & Actions
• Leverage investments on business opportunities aligned with Mega Trends• Be close to the largest oil offshore market player in the world • Increase presence in the Oil & Gas industry• Close(r) cooperation with Petrobras, potentially involving also Evonk direct
customers
Challenges Oil & Gas industry
• Missão empresarial e gestão Petrobras
• Logística do Pré-Sal
• Gestão de riscos
• Sustentabilidade
• Conteúdo local
• Biodiesel: B10, B15 …?
• …
!!!!!!!!!!!!
??
?
[email protected]: + 55 11 3146 4156
62NAFD-MT
CMF Industry Track Agenda
1. Growth Challenges for the LATAM Chemical industry, what are the trends today and what will it be tomorrow
2. Case Study Presented by Evonik
3. Panel Discussion – From Commodity to Specialty – what is the trend in LATAM?