CLUB I do not know how to engage and involve my fans

I do not know how to make money from fans via web

Fandoms,the Social Game that brings the Stadium into your home

Company and Mission

Fandoms is the Social Game that realizes the dream of a fan: become a leading player in the stadium of the heart.

Our mission A cheering 365 days - long, screaming but not aggressive

Our promise A fan loved and respected, the true 12th man on the field

Problem

FAN

I am no longer passive recipient of an armchair experience

I want to support my team on facebook without being insulted

CLUB

I do not know how to engage and involve my fans

I do not know how to make money from fans via web

allows fans to shift from ‘Story Telling’ to ‘Story Participation’ in sport

helps clubs to enhance social engagement with fans

to maximize potential revenue streams

Screenshots

Market Size

no idea what this is, but it looks really fucking impressive, doesn’t it?

• Potential market: World Wide Web Soccer Fans = >1 Billion Sources: guerrillasport.it + sporteconomy.it, analyst marketing & social media

• Fandoms target market: Top 30 Soccer Teams Facebook Fans

– Italy 20M customers – World (in 3 years) 207M customers – Apple consumers 25% – Usage 45% – Average takeout order costs = €0,89 – Average customer buys 1,7 times per year – Available Total Market Size:

• Today = €3,37M annually • In future = €35,20M annually

big market lead very elastic demand unshakable faith

Target : fans and clubs of all sports and all over the world

Competitors

• Bantr.com • Fancru.com • Kyck.com • OnSports.com • PlayUp.com • ShareTheMatch.com • Fanblers.com (late 2013)

• Fan Clubs • Pub/Bar • … • …

• Your wife

Giovanna Guarriello Web, Marketing e Communication

45 years, Faculty of Sociology, University of Milano Bicocca

Stefano Cumella, Web Master/Developer

30 years, Creative Analyst, partner at SCV Production (CEO)

Cinzia Virgilio 3D Artist/Creative

29 years, partner at SCV Production (CEO)

Karim Sallam App Developer

28 years, Developer iOS,

Gianluca Finazzi, CEO & Founder

42 years, Sales/Marketing, Entrepreneur

Team

Milestone e Financing

BREAK EVEN POINT 2013 Q2

0

500.000

1.000.000

1.500.000

2.000.000

2.500.000

3.000.000

3.500.000

4.000.000

4.500.000

5.000.000

2013 2014 2015

Co

sti/

Ric

avi €

Years

Cost and revenues

ricavi da pubblicità

ricavi merchandising e rendering

costi totali

(2.574)

222.267

875.362

(100.000)

0

100.000

200.000

300.000

400.000

500.000

600.000

700.000

800.000

900.000

1.000.000

2013 2014 2015

Uti

le €

Years

Earnings trend

UTILE NETTO

Let’s start

3D Prototype

Fandoms Toro

Round #1 Financing: €40k Friends, Family & Fools

Fandoms Mockup

8/12 2/13 1/13 12/12 9/12 11/12 6/13 12/13 3/14

Fandoms Fiorentina Marketing campaigns

& user acquisition

World Cup Teams

Fandoms Website and Social Profiles

10/12 3/13 8/13

500K download 100K download 200K download

€170K Adv revenues

6 dic 12 7/14 7/12

Fandoms Juve

€340K Merch. revenues

Seeking Round #2 Financing €150K Use of Proceeds: €80K: marketing campaigns & user acquisition €50K: development & system maintenance €20K: hardware & operative costs

9/13

Fandoms Roma- Atlanta

Memento: e-mail us info@fandoms.it

for a private beta

“oh, and One More Thing...”

facebook.com/fandoms12

twitter.com/fandoms12

Instagram.com/fandoms12

youtube.com/user/fandoms12

pinterest.com/fandoms12

flickr.com/fandoms12

google.com/fandoms12

LIKE US… ;-)

www.fandoms.it

Download by http://bit.ly/FandomsJ

Business Model

Strategy

€1,241

€2,483

€6,209

Revenue Model

Direct Payments

Today: revenue €0,89 for each virtual good purchased

In future: revenue €1,00

per month per user for premium contents

Projected In-App Purchase Revenue (2016)

…and the future is even brighter!

Sources: iTunes App Store *Juniper Research – The Mobile Games Briefing 2011-2016

Additional Monetisation

through Tapjoy.com:

In-App Offerwall Featured Ads Video Engagement Ads Banner Ads

€2,483

€6,209

€1,241

projected ARPDAU (Average Revenue Per Daily Active User)