1. Promoting your FLL Program
FIRST LEGO League

2. You are busy running your program
When people hear
about all the cool
things you are
doing, they will
want to
support you
3. But if you dont tell them about all the cool things about FLL .
4. What can you do?
5. Assign a PR Coordinator to help spread the word
6. Your ideal PR coordinator is
Dynamic
Well-connected
Well-spoken
Savvy
Personable
Reliable
Persistent
Succinct
7. Arm them with the right tools
FLL PR Toolkit
Intellectual Property Policy
FIRST Marketing Tools
8. Have them create a database of media contacts
Make sure they include specific names, titles, phones, fax numbers and email addresses.
9. Dont forget to include social media
10. Pay attention to delivery

Use the preferred format for each outlet

11. Address items to specific individuals