So can you really learn how to create and publish a website for your business in one day?

Are your wondering?

• How do I get started to create a FREE website using the Blacknight Website Builder

• So that I can update my website as often as I wish

• And get a Professional Email address for my business?

Lists some sample sites created using the Blacknight Website Builder and provide summary instructions on how to build your website

Plus

Talks about Search Engine Optimisation (SEO) within the tool which facilitates your website to be found by web users.

This slidedeck

http://businessforum.ie/f3/

• Contact your Local Enterprise Board to book to attend a training workshop?

OR

• Check out www.gettingbusinessonline.ie

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BUT FIRST

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PLEASE THINK ABOUT

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What should be on your website?

• How many Pages

– What information will be on your pages?

• YouTube videos

• Pictures

• Contact Form

• Links to Social Media

• What are your competitors doing online?

• What are your suppliers or partners doing online?

• What will your potential customers be looking for?

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Some examples

• www.acherishedmind.ie

• http://www.hydro-gen.ie

• http://www.destinationmotivation.ie

• www.griffinscoaches.ie

• www.michaelcoreyassociates.com

• www.japaneseknotweedcontrolservice.com/

• www.limerickdrycleaners.com

• www.patrickbrennantrainingconsultant.ie

• http://westclareflowers.com

• www.mldlimerick.com

• www.ennisfringefestival.com/

• www.babydeasa.com (online products)

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A website address (e.g. www. yourbusinessnamehere.ie) is also known as a domain name or URL. With Getting Irish Business Online you'll get it for free for the first year and only pay a small annual renewal fee thereafter to include your hosting charge!

www.startuphughes.biz

Firstly download

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Sign Up Process

• Signing Up

• Choosing a Domain

• Application Form

• Verifying your application – via text SMS to your phone

• Your first page

• Choosing a theme

• Choosing your login details

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Adding email

• Go to WEB Hosting Menu

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See blogpost

http://startuphughes.com/blog/2012/02/how-to-get-email-address-to-match-your-gibo-site/

Adding email cont.

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Get your email online

• Go to http://altmail.blacknight.com/ to signin to your email

• VIDEO Tutorial

• http://blip.tv/blacknightsolutions/getting-irish-business-online-setting-up-email-5920334

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Email to your Desktop

• To receive email to MS Outlook or Mozilla Thunderbird [open source]

• I already have thunderbird so I need to add another email account to the package (you can have more than one)

• TOOLS

• ACCOUNT SETTINGS – ACCOUNT ACTIONS (the grey button at bottom left which is in fact a drop down menu)

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Setting up email

• Add Username (your new email address)

• Add Password

• Click on MANUAL Configuration and replace text which probably lists your URL so that the settings are as follows:

• Incoming mailserver: mail.blacknight.com outgoing mailserver: mail.blacknight.com

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Website Functionality

• Add contact details + contact form

• Include a Google Map of your location

• Add link to your Facebook Business Page

• Edit your home page

• Adding pages

• Adding Text

• Adding a Table

• Links to other sites

• Twitter feed to sidebar

• Working with Images – Gallery

– Media Uploader

• Banners

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Blacknight Control Panel http://cp.blacknight.com Blacknight SiteBuilder

And

• Search engine optimisation

– Meta Tags

• Google Analytics

• Adding Email to match your URL

• eCommerce

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Where to Start?

• Select BUILD YOUR SITE

• Click on Site Settings and Contact Details in the Dropdown Menu – Add your Phone Number and Opening Hours

• These appear at the top of Website (Click Preview to see how it looks)

– Add Address • This will appear in the SIDEBAR

– You have to activate the SIDEBAR on each page … Click the RED Button so that it turns GREEN

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Google Maps

• When you view your Google map in the sitebuilder it will take a best guess at your location from your address. After this you may move around the map and click on a point to drop a marker on the exact location where your address is. When you drop the pin you will see it sets the coordinates field which will then be used to display your marker on your live site. If you want to remove the pin simply return to the sitebuilder and delete the coordinates field and leave only your address.

• http://businessforum.ie/f3/google-map-update-38.html

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The Contact Form

>> Contact Settings

• Turn On the Contact Form Option

• Option to reveal email address

• Form will appear when website is published

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Integrating Social Media

• Each page has an automatic Social Share Bar

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• You can now create links to your Business’s Social Media Accounts

How to create a FACEBOOK BUSINESS Page http://www.startupwebtraining.com/getting-started-with-facebook-pages-for-your-business/

Add links to Facebook

• If you have a facebook page for your business you can create a link direct from your new home page

• Simply copy in the URL of your facebook page

– SITE SETTINGS + SOCIAL NETWORKING

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how to change your Facebook personal page into a Business page http://spiderworking.com/blog/2012/12/19/how-to-migrate-your-facebook-profile-page-to-a-business-page/ Amanda is a brilliant blogger on any things social media

www.facebook.com/startuphughes

Twitter & LinkedIn

• Open your Twitter Account and Your Profile Page

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https://twitter.com/donnchadhh

http://www.linkedin.com/in/donnchahughes

The link that you paste into Blacknight should be in

these formats

Add Twitter Feed to SideBar

• Add your twitter ID ie @donnchadhh to Feeds under Pages & Tools (below Gallery)

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Add Blogpost Feed to your SideBar

• If you have a Wordpress blog you can add an automatic feed which will appear in the Sidebar

• Format of feed should be

– www.startupwebtraining.com/feed?feed=rss2

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http://www.slideshare.net/PrimaryPosition/how-to-create-an-internet-marketing-strategy-8484571

Search Engine Optimisation in brief

• No one can guarantee a #1 ranking on Google or Yahoo or Bing.

1. All about Organic Search ... Content in your site including headings

2. Meta title, Meta Description, Meta Keywords, Alt tags (Images) ... This is text that is not seen by the visitor to your website. It helps search engines.

3. Links to your site (backlinks) from other sites.

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http://www.google.com/addurl http://www.google.com/places/

For more see: www.seomoz.com

So what are Meta Tags etc

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My blogpost on SEO for GIBO http://www.startupwebtraining.com/seo-for-getting-irish-business-online-websites/

View Source

• <title> Donncha Hughes - About Donncha Hughes </title>

• <meta name="DESCRIPTION" content="homepage of Donncha Hughes - trainer, mentor - marketing ; business plans - 0861724887">

• <meta name="KEYWORDS" content="Donncha Hughes marketing start up Sales Business Plans Limerick Tipperary Galway Mentor">

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This is HTML

Google Donncha Hughes

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Website Title

Meta Description

More results

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Website Title

Meta Description

Google Images

My Sample Site appears

in top ten search items

MetaTags in Knightbuilder

• Website Title + Each Webpage Title

• Headings & Keywords within the text

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Pages

• One standard page plus 11 other pages which you can name

• For instructions on adding more pages

http://businessforum.ie/f3/pages-update-39.html

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A website must be hosted on a server. This allows it to be viewed by anyone anywhere in the world. With Getting Irish Business Online you'll get your website hosted for free by Blacknight for the first year and only pay a small annual renewal fee thereafter.

Adding Text

• Type in your text

• Add Headings and subheadings to make it look nice for the reader

– Use the format button (Headings 2 and 3 are plenty big enough)

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How to copy from MS WORD • If I want to move text from the top of a

page to the bottom, i use the control keys – Hold down Ctrl Key and the X key to Cut.

– Hold down Ctrl Key and the V Key to Paste.

– Ctrl and C is Copy.

• Also work for emails and websites.

• Use the Paste button on the Page Editor Menu to add text from Microsoft Word to your webpages

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Tables

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Add a table to a Page

• Within Blacknight Tool, go to a Page and click on Add Table

• Select number of rows and columns, background colour, border colour

• May be suitable for a list of services, list of contact people, prices or a timetable

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Can I provide a link that will link to another website? • Yes – See this video

http://businessforum.ie/f3/adding-links-other-pages-my-site-video-58.html • Copy the URL you want to link to • Within the page Select the Text for the ‘hyperlink’ • The LINK icon below will become active and a pop

up box will appear

• Paste the URL in the box provided • Select OPEN in New Tab from the drop down menu

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How to Add Top to each Page?

• How to Add to each page Top so that visitor to brought to the top of that page

– Type in the text at bottom of the page and Select the Text

– The Link Icon (looks like a chain) will activate (change colour)

– Create a ‘link’ to the page from the Link List dropdown menu

– Select ‘open in this window’

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Gallery

• You can add 12 images/photos to a Gallery

• Its under "Pages and Tools" in the site builder.

• When you click on an image in the Gallery it expands to full size.

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SOURCEs of FREE IMAGES for Your Website http://morguefile.com/

Gallery – Detailed

• You probably have the images on your hard drive or a memory stick. Make sure that they are under 1MB. If they are bigger you can resize using Paint.

• To add images to the Gallery. You firstly add the Gallery to your site … click on Pages and Tools and Add Pages. Click on the grey button to make Gallery active. It will now be green and say active. You then add pictures to the gallery…. Click on Pages and Tools and on the Gallery Page in the dropdown. You first click on Show Gallery so that it goes Green.

• Next step is to upload images. You ‘browse’ to the file location and select one image at a time. You can add a caption. You then click on the upload button.

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Media Uploader

• You can add photos to your Media uploader.

• You can then display them on any page.

• Also allows Pdfs to be uploaded (menus or brochures for instance) so that links can be inserted to allow viewers to download.

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If Media Uploader is not displaying Click on Build Your Site Click the remove frames link and follow this by clicking Switch to HTTP (both of these links are located in the top section).

How to ‘display’ photos on my pages

• Go to Media Uploader • Upload photo or photos (under 1MB) • Right click on the photo that you have want to display on a

page – Copy the URL of the Photo (Copy Link Location)

• Go to page that you want to insert the photo

• Click on Insert/Edit Embedded media (see picture above) • Paste the link in the box • The second TAB is Appearance. Please note that a photo of

about 600 across will fill across most of the page (will look nice if centred using the menu button)

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Video Uploads

• Surf to your YouTube Video.

• Copy the URL of the Video

• Within Blacknight Tool, go to page you want to insert the Video.

• Click on Insert/Edit Embedded media.

• Paste the link in the box (see popup on next slide)

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Image Slideshow

• In your pages you can add a slideshow of images • Create a Google picasa account

www.picasaweb.google.com • Follow instructions provided by Google to embed

the image slideshow into your website. • You will need to add HTML code provided by

Google to a Page on your site via the HTML Editor

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Banners (banner logo)

• Excellent new video on the Forum

• http://businessforum.ie/f2/creating-banners-your-website-video-tutorial-162.html

• Edit your images using http://pixlr.com/editor/

• Instructions for Using Pixlr Editor

• http://www.youtube.com/watch?v=OGWq283jiuU&list=PL931F7D402AF4DD10&index=1

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Google Analytics

• Sign up to Google analytics

ie create a google account

• Follow the instructions to add Google Analytics to your site

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Google Adwords

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E Commerce

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http://blip.tv/blacknightsolutions/getting-irish-business-online-e-commerce-5942254

See Video

See blogpost

Example : http://www.kellyscientificpublications.ie/contact.html

http://www.startupwebtraining.com/how-to-sell-your-products-on-your-getting-irish-business-online-website/

URL Redirect

• Example from Blacknight

http://www.blacknight.com/tutorial-movies.html?pagetitle=Creating+a+URL+redirect&title=directadmin_enhanced_eu_redirect

• Tell Google that your site has moved

https://support.google.com/webmasters/bin/answer.py?hl=en&answer=83106&topic=2371325&ctx=topic

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Summary

• You can update your website at any time. All you need to do is login to http://cp.blacknight.com.

• Add new pages • Text + Pictures • Email • Social Media • PUBLISH • User support forum

http://businessforum.ie/forum.php

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Donncha Hughes

www.startuphughes.com

donncha@startuphughes.com

086 1724887